Startup promotion – find out how to quickly get results
I read articles, watched videos about startups and start-ups and caught fire with them myself. I also decided to become a startup. I have been working in this field for over 3 years. Several times I opened startups based on ideas that are simply excellent, in my opinion. However, they were not successful, some closed, some are still pulling with hope for the best, but the forces are already running out.
I really want to finally create a cool startup, and then sell it dearly and become a billionaire, so that I never have to work again and live for my own pleasure somewhere on my island in the ocean. Why can’t I? Why do others succeed? What’s the secret? What am I doing wrong, or what am I not doing?
Effective startup promotion
The main mistake of novice startuppers is that they think that it is enough to open a startup, and then everything will go like clockwork. In fact, creating a startup is half the battle, most likely even less. Much harder to promote. It is at the promotion stage that 90% or more of startups fail.
Startup promotion is often the most difficult stage. Moreover, it is often difficult for psychological reasons. It seems to the startups who came up with the idea that it is so super cool, and they themselves are geniuses, and that thousands of investors and millions of customers will line up behind their startup.
As a result, they do not pay attention to promotion, but sit and wait for buyers and customers, but do not wait. Most of them give up at this point, the minority continue, and as a result, they open a successful startup from 5-10 times, when they moderate their ambitions and appetites. In other words, success comes when a large number of cones are filled when promoting a startup.
The essence of a startup
The bottom line is that there is the idea of a startup, and there is the idea of the market. A startup is the embodiment of the idea that underlies it. The market is already the embodiment of the idea that underlies it. A market idea is an idea that customers want to implement. The idea of a startup is already a way to implement the idea of the market. By analogy, the market is a slingshot. A startup is a ball that is fired from a slingshot. A startup is simply one of the ways to realize the idea that underlies the market.
Promotion of a startup involves a high-quality study of both ideas. Working with the idea of the market is the marketing of a startup and success largely depends on it. If you work out only the idea of a startup, but do not work out the idea of the market, then with a probability of 99% there will be a failure. In 1% of cases, circumstances may simply turn out favorably, and then the startup will succeed. Almost all startups hope that they will fall into this 1% and rarely do promotion, which is the reason for their failure.
Startup promotion starts after testing the market. First of all, it is necessary to determine whether there is a market at all. Usually startups offer innovations, so very often there is simply no market, and it needs to be created. The market itself is a collection of people who want to implement an idea. So, sometimes there is not even an idea that can be implemented with the help of a startup. Accordingly, in order for a startup to be successful, it is necessary to come up with this very idea and introduce it to the masses.
Market testing for availability
Sometimes there is an idea, but few people have pumped it, which means there is no market as such. Market testing is often neglected by startups, again because they consider their idea to be brilliant. As a result, they lose a lot of money, sit in debt for decades. All of this could have been avoided by testing. The procedure is simple and inexpensive, and it must be carried out if only because if there is a market, then one promotion technology is used, if it does not exist, then another.
If there is a market, then promotion begins with the fact that the idea that underlies it is recognized. After that, you need to pump this idea. You can find out the idea and pump it over with the help of the leggram of the market. Knowing the idea of the market and mastering it is important in order to understand the market, to know its logic, to get the thinking of this market, to find out where there is an unrealized idea of the market, in order to eventually speak the same language with it.
Further, "word of mouth" will already do its job, and sales will go
If the market sees that it is not spoken in its language, it will understand that you are a stranger and there will be no positive reaction. After leveling up, you will look at the startup through the eyes of the market and see its opportunities for the market. As a result, you will be able to tell why a startup is better than the ways in which the market is already implementing the idea.
Seeing the benefits, the market will want to try. He starts to try, reviews will go, and if they turn out to be positive, if the startup really allows you to implement the idea better, faster, and of high quality – consider the job done. Further, "word of mouth" will already do its job, and sales will go. In the future, the promotion of a startup will be much easier.
Creating a market for a startup
If there is no market, then it does not matter. It can always be created. In principle, you can create a market for any startup, and quite inexpensively, if you use, for example, an inexpensive landing page. The only question is how many levels of ideas to implement. Sometimes it is enough to introduce one level of ideas. But sometimes they need to be implemented more. It all depends on what kind of idea map is already implemented in potential consumers. The cost of implementing one level of ideas is usually low, so it always makes sense to do so.
The people who pumped the idea first become the core of the market
Sometimes it makes sense to implement 3-5 ideas. Very often it makes sense from the introduction and 50 ideas if the final idea is of the highest level. There is no point in implementing if the final idea is of a lower level. You always have to consider everything, because it happens that the cost of implementing the necessary ideas turns out to be more than the income from the created market, and sometimes you can get such income that any expenses will be covered. If the cost of creating a market turns out to be high, you can postpone a startup until better times in the hope that someone else will implement the right ideas.
So, if the income from the market turns out to be greater than the cost of building it, you can start creating it. First of all, there is a generation of the necessary idea. After that, the idea needs to be pumped, including this will make it possible to broadcast it. The people who pumped the idea first become the core of the market. Further, through the translation of the idea, the market develops. The more powerful the translation of the idea, the larger the market will be.
Startup promotion with a guarantee of success
In the process of broadcasting an idea, it is explained to potential consumers what they will get from what they did not have before if they perceive a new idea. After the market is created, the startup product is brought to it, and sales begin. When sales reach a decent level, you can think about finding investors to sell the startup. But this is only done if you want to make money quickly. If you want to earn more money, then it is advisable to sell a startup at the peak of growth, and not at the very beginning.
A fresh third-party perspective is always useful because it allows you to see a startup from a different angle.
At first glance, it may seem that promoting a startup is difficult and expensive. But in reality, promoting a startup using appropriate technologies is a fairly simple and inexpensive process, both in the case of a market and in the absence of it. Unfortunately, technologies are rarely used, so startups often fail. Many failures can be avoided, especially since there are relevant specialists and often you yourself will not have to do what you would not like due to lack of experience.
To understand the reason why your specific startups have failed or are stalling, you need to analyze everything, including business idea evaluation. On the basis of this consultation, you can draw certain conclusions yourself, but, of course, it is best to get a private consultation. A fresh third-party look is always useful, because it allows you to see a startup from a different angle. Different angles of view allow you to get versatile information, on the basis of which a start-up close to perfection will eventually be built.