Promotion of dentistry from professionals
Promotion of dentistry can be organized both independently and outsourced to marketing and advertising specialists. Many try to organize everything on their own, thinking in this way to save money. However, in 95% of cases the result is strongly negative. As a result, after losing time, nerves and money, you have to pay attention to marketing outsourcing.
The recommendations of experts, for example, those given below, help to avoid mistakes during promotion. If there are few of them, it is recommended to get marketing and advertising consultations and answers to all questions. Also, during the consultation process, you can choose the promotion methods that are best suited specifically for your dentistry.
Where did the clients go?
I strongly feel that I need to promote dentistry. There are fewer and fewer customers, but people’s teeth are not getting better. Somewhere they treat them, but not in my dentistry. Previously, the appointment was two or three weeks in advance, now we are happy with every call. It is clear that something needs to be changed, something needs to be done, but what exactly is unclear. Tell at least briefly in which direction to move.
The reason for the problem you are facing is simple. The bottom line is that there used to be a shortage of quality dental services, so almost any good dental office was always full. Contacts of dentists were passed from mouth to mouth, and the contacts of good dentists in general were almost classified information.
As a result, now the promotion of dentistry is 90-95% concentrated on the Internet.
The situation has changed for two reasons. Firstly, opening a dentistry has become easier than before. Therefore, there were an order of magnitude more of them and customers were dispersed among all. The second reason is the Internet. With its help, in just a minute, customers can get contacts of dozens of dentists, read reviews about them, study the prices offered and make a choice in the end.
As a result, now the promotion of dentistry is 90-95% concentrated on the Internet. The rest of the channels work poorly, so they are almost never used. Word of mouth is still working well, but it brings in few customers. It turns out that if you are not on the Internet, then we can say that you do not exist at all. For 95% of potential customers, you simply do not exist.
How to get clients back
Literally 5-10 years ago, dentistry, which launched the site, immediately received a stream of customers at the expense of those who did not have it. Then it was enough to make any website and get an influx of customers. Now 90% of dentists have a website, so this factor is no longer a competitive advantage. The site itself can no longer bring many customers.
In the fight for customers, the dentistry that uses the fastest and most optimal promotion system wins.
Times have changed. In the situation in which you find yourself, many businesses are now. The essence of the situation is that the general market, where dental clinics have been looking for clients for a long time, is narrowing, but the markets of specific dentistry are growing. Regular customers are your market and the task is to form it, which is what marketing in dentistry is used for .
It is possible to form and control the market only through the promotion system. In the fight for clients, the dentistry that uses the fastest and most optimal promotion system wins. Due to speed, it is possible to reach potential customers faster than competitors, and due to optimality, spend less than competitors.
Effective promotion of dentistry
The promotion system includes several components. First, you must have an efficient, responsive and selling website. The site is your face. The better it is, the more clients will choose your dentistry. It is important that the site is convenient not only for viewing from a computer, but also from mobile devices, which account for 30-60% of visitors.
Currently up to 80% hot, i.e. customers who are ready to purchase dental services, gets to the site thanks to contextual advertising
By themselves, customers will not get to the site. The easiest and fastest way to get traffic to the site is effective contextual advertising. Currently up to 80% hot, i.e. customers who are ready to purchase dental services, gets to the site thanks to contextual advertising. Moreover, advertising should be better than that of competitors, because they also launch it.