Professional Marketing for Sales Growth
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. Self-marketing is a word unknown to a wide range of people, it is operated only by specialists who study this issue.
The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps him in this. There are opportunities for the product to create demand for itself, but they are limited, so the demand is created small, on the verge of zero.
Small demand is naturally small sales. We can say that the only marketer for a product in self-marketing is the product itself, which promotes itself. How does it look like in reality? The scheme is quite simple. Someone produces a product, let’s say a smartphone. Then some consumer buys this smartphone and starts using it.
How Self Marketing Kills Sales
During use, the smartphone creates positive or negative.emotions. Behind the emotions is always the idea of the product. In the process of using the product, a person comes into contact with the idea, the embodiment of which he is. This idea is reflected from the idea of a person and generates emotions. The buyer shares his emotions with the people who surround him.
This is how product marketing starts.
This is how product marketing starts. The typical environment for the average person is 20-100 other people. Accordingly, the person, who in this case acts as a channel for broadcasting the idea that lies behind the product, broadcasts this idea to 20-100 other people. These 20-100 people analyze emotions and decide whether to let the idea in or not.
If emotions are negative, they close themselves from them, do not let the idea of the product into themselves, do not pump it over and, accordingly, do not want to realize it. The chain is interrupted. In the case when emotions are positive, people open up to them, pumped by the idea of the product, they have a desire to realize it. All this generates demand for the product and its sales.
Why professional marketing is needed
In fact, the product itself creates demand for itself. Then the next 20-100 people use the product, they have emotions, they pass them on and the idea that stands behind the product further. This happens until all people recognize the idea and emotions and make one of two decisions: let the idea in themselves and buy the product, or shut down from the idea and not buy the product.
This is the way most businesses operate.
At first glance, the scheme looks perfect and it seems that professional marketing is not needed. It is enough just to have a product and find at least one buyer who will have positive emotions and who will thereby launch a sales chain. It seems that there is no need for advertising, no need for marketing, no need for branding, no need for PR.
This is how most businesses operate. However, businesses are not doing as well and ideally as they should. So the scheme is not so perfect. The problem with this scheme is that there are hundreds and thousands of goods. If there was one product, there would be no problem. The idea, launched by the first buyer of the product, would go through the entire market like a tsunami.
Why professional marketing matters
There are thousands of goods, so the launched waves knock each other down. In practice, all this looks very simple. In the morning, a potential buyer meets with the one who bought the smartphone, receives positive emotions from him, as a result of which he has a desire to buy it. Half an hour later, he goes to have coffee with someone who recently bought a new motorcycle.
He is no longer interested in the smartphone, the chain is interrupted
It is clear that in the process of drinking coffee, he gets a lot of positive emotions about the motorcycle, opens up to the idea, passes it into himself and wants to realize it. He is no longer interested in the smartphone, the chain is interrupted. At lunch, a potential buyer of a motorcycle meets with another person who recently returned from a vacation at sea.
Receives a charge of positive emotions, lets in an idea and wants to realize it. He is no longer interested in the motorcycle either, the chain is interrupted here too. Then, during the day, he receives many more new emotions, he has many new desires, but by the end of the day, all this is so annoying that the buyer closes himself from all ideas and thereby interrupts all chains.
Smart people choose professional marketing
Similarly, it happens with millions of potential buyers of various goods and services. As a result, almost all self-marketing schemes are interrupted, and with them all sales chains. The problem with marketing is that the idea is conveyed only with the first emotions. The second time a person does not receive the first emotions on his own. Only professional marketing helps to get them.
In theory, there are buyers, but in practice, 99% of them are lost.
Once interrupted, the second time the process does not start and millions of goods are hopelessly waiting for their customers in the warehouse. In theory, there are buyers, but in practice, 99% of them are lost. Self-marketing, which initially looks attractive, becomes a brake on sales. Only professional marketing can solve the problem.
Obviously, self-marketing doesn’t work. Only professional marketing works, aimed at targeted promotion of goods and services. With it, you can force the sales chain to run as many times as necessary in order to sell everything you need. But in order to run the system, it must first be built.