Free market research from the pros
Free market research is a reality available to everyone. The importance of marketing research is that it is the main source of complete and objective information about the market. You can rely on this information in decision making, when creating promotional materials, when developing products or services, and in many other cases.
In principle, you can certainly do business and do all of the above and without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific numbers, but only indicates directions. I really want to know the numbers, because the numbers allow you to calculate everything and plan everything, but you don’t want to spend money on it.
What to do in the case when you don’t want to spend money on marketing, but you want to have numbers? In this case, you can conduct completely free marketing research. It is very easy and simple to do this on your own. Your own salesperson or sales manager can conduct free market research.
How to conduct free market research
Sales managers and sellers are constantly in close contact with customers, and therefore with the market, and it will not be difficult for them to collect the necessary digital information on the market. Only “pumped" specialists can conduct high-quality research, because without it they will not know what to ask clients and will not be motivated to do so.
The pumped-up seller becomes an agent of your company
If they do not have motivation, then they need to be paid money, which means that marketing research is already paid, and this is not our goal. Our goal is free marketing research. A pumped-up sales manager and seller is personally interested in getting information from customers, which means he will do everything for free.
When there is no inner desire, any other methods of motivation are weakly effective. A pumped-up seller, not only becomes more efficient, but can perform many more new functions, including conducting free market research and intelligence. The upgraded seller becomes an agent of your company.
What Free Market Research Gives
A pumped specialist begins to work in the interests of the company, and not just for the sake of making money. The implementation of new functions by a seller or sales manager gives many, many pluses to the company, hitherto unknown pluses. So, a pumped-up seller will be able to receive information about new ideas that are now exciting consumers.
…you can even make money from it…
Obtaining information about new ideas introduced into the consumer is one of the most important areas of marketing research, because the idea is the basis of business and the basis of business processes. If earlier they said – the one who owns the information owns the world, now they say – the one who knows what ideas excite the consumer owns the world.
Getting information about new ideas that really excite consumers is very difficult and very expensive if you do it not on your own, but through intermediaries. If you do this through your seller, then no money is required. On the contrary, it will even be possible to make money from it by reselling information about new ideas to interested companies.
Research as a way to get rid of competitors
New ideas are very valuable information, because new products are needed to implement them. The one who learns about new ideas earlier than others can create the goods necessary for these ideas earlier than others. As a result, a monopoly in the market will be obtained and the cream will be skimmed off the market. The rest will have to be content with only the crumbs that will remain on the market.
Competitors will only have to eat up after you
A company where the seller is not pumped will only know what goods to buy or produce if they visit your company, because they can only copy, not create, but it will be too late, because the cream from the market will be yours for a long time, competitors will be left with leftovers. Competitors will only have to eat up after you.
Another benefit that a pumped-up seller gives is the opportunity to conduct free marketing research and find out how much energy the consumer has, how motivated he is to purchase a particular product or service. If the consumer does not have energy, he has no motivation, which means that it must be created forcibly.
Marketing research as a way to increase sales
It can be created by the seller himself or by the sales manager. If energy is not created, then there will be no sale. A seller who is not upgraded cannot receive this data because they will not feel the idea that generates energy. Once it is known how much motivational energy the consumer has, it can be increased.
If energy is not created, then there will be no sale
Energy can be brought to such a level, after which the buyer will no longer be able to stop and refuse to buy. At the same time, in this case, the buyer will receive not only the desired product or service, but also the pleasure of buying, while if you create additional energy not through activating the idea, but through manipulation, there will be no pleasure.
When there is no pleasure in the purchased product, you can expect the buyer to come home, be upset and decide to return the purchase, and this happens often. A very interesting point is that a well-pumped seller can create such an amount of energy in the buyer that the consumer cannot cope with it even after the purchase.
Free market research as a way to save money
A highly pumped seller can make the buyer so excited that he starts looking for someone to transfer his energy to. He can only transfer energy to another person, which means that he will have to go to communicate with others. In the process of this communication, he, of course, will convey not only energy, but also the idea that caused it.
Marketing starts generating profits for you
Thus, it turns out that the buyer will actually do some work in order to create new customers for you. It will broadcast to the market an idea which is charged. And he will do it all for free. Agree, it’s always nice to get something for free, for which you usually have to pay money, and far from a lot of money.
Free marketing research, which you get thanks to the upgraded seller, allows you to save on advertising and promotion of goods or services, and the money saved is money earned. Thus, without spending anything on marketing, you also earn money on it. Marketing starts generating profits for you.
Who can conduct free market research
In order to get more money, you need to pump both the seller and yourself by reading articles on marketing. A well-trained salesperson is a treasure trove of opportunities for a company, especially if he knows the rules of marketing. It gives the company dozens of new opportunities, including such a new opportunity for the company as creating a customer.
He becomes a consumer in the process of introducing an idea into him
A pumped seller can organize the evolution of a person towards a consumer, he can turn a simple person into a consumer. Initially, after all, a person is just a person, not a consumer. He becomes a consumer in the process of introducing an idea into him. Although, of course, it is believed that any person is a consumer, but in reality this is not so.
A person becomes a consumer only at the final stage of the implementation of the idea. So, an ordinary seller is not able to lead a person through all the steps of the evolutionary ladder of the consumer. This can be done only by a seller pumped with an idea, because only a pumped seller is the bearer of the idea and can transfer it to the buyer.
Free market research as a way to grow
The better the seller is pumped, the more he is the bearer of the idea and the more he can transfer it to the buyer. He can introduce an idea, convey all its elements in order to explain the essence of the idea and thereby eliminate the uncertainty about this idea. He can introduce the idea and pump the consumer with this idea.
The buyer will not be able to refuse him and 100% will make a purchase
He can suggest which product corresponds to the idea that he introduced and, as a result, offer this product to the buyer. The buyer will not be able to refuse him and 100% will make a purchase. There are only benefits from a pumped seller. He, in addition to what has been said above, can effectively compete for a buyer, he can fight competitors very effectively.
Moreover, he will fight quite cunningly – without entering into open contact with a competitor. First of all, he will be able to conduct free marketing research of competitors by making an inconspicuous survey of the buyer in order to learn from him the information he knows about competitors. But that’s not all he can do to fight the competition.
Free market research for business development
In addition, a pumped-up seller can introduce a unique idea into buyers that only your company can distribute. Under this idea, of course, only your product will fit. Competitors will not be able to sell their goods. Accordingly, the pumped seller eliminates competitors long before the sales process begins.
Competitors will not be able to sell their goods
Moreover, if your idea is absolutely unique, if it has no analogues, you can eliminate competitors once and for all and no longer worry about their existence. This is due to the fact that the idea will be tied to your brand, and you can always control your brand. The essence of the binding is that in no other way can your idea be realized.
There are a lot of bonuses that can be obtained by conducting free market research and they are worth taking advantage of. You don’t have to spend anything, but you can earn a lot. If any questions arise during the research, you can always get professional marketing advice and detailed answers to them.