Manage clients to maximize sales
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history of mankind. Before, there was nothing like this, because before there was always a shortage of goods, a shortage of resources, and everything sold well. Now it is gone, there are so many goods that the eyes run wide, there are also enough resources and they are quite cheap, so you need to change the way you manage customers.
You can even say that there are no problems with money. If you do not have your own money, then you can take a loan and buy almost anything your heart desires. But sales, despite this, do not go as we would like, business does not go as we would like. Moreover, business and sales do not work for everyone. They don’t go so far that you can constantly see one or another company, often a well-known company, announcing its withdrawal from the market.
Since someone very famous leaves the market where he worked for a long time, it means that everyone else has nothing to do on it. You can leave the market for only one reason, which is that there are few customers on the market. There are people, but there are no customers. Is it possible to create clients? It is possible, but for this it is necessary to manage customers through managing their needs.
If there are few consumers in the market, then the problem of modern economics and marketing is not that someone has little money to buy goods or services, and not that there are not enough goods, and not that there are not enough resources. The problem is that people do not have enough motivation to buy goods and services. When there is motivation, you can find both money and resources, but when there is none, you cannot find it, because there is simply no one to do it.
.. the modern economy is characterized by abundance…
In other words, the modern economy is characterized by abundance, because there are enough goods and money, you can even say communism has come, take as much as you want, consume as much as you can, but there are not enough consumers, they don’t want to take goods and services even with such an abundance and that’s it. Why don’t they want to? Because there is poor customer management, one might even say that there is none. Where there is no control, there is no order; where there is no control, there is no market.
They don’t want to take it because you won’t be forced to be nice – this is a long-known fact. No one will be forcibly nice, even the client, even if he is offered the best conditions. In order for him to buy something, you need to make him want to buy, you need to create in him a desire to buy. Accordingly, we can say that the main problem of the modern economy is the lack of desire to buy, real desire, because some people want to buy something, but they want it weakly or not of their own free will.
In other words, sometimes it happens that there is a purely external desire, which is not substantiated by anything, i.e. desire without need. A person wants to buy, but he does not have a real need. Accordingly, only those goods are sold for which there is a demand, i.e. some internal state of a person in which a product or service is vital to him.
It is clear that any need and any real desire caused by it have a specific reason. This reason lies in the idea. When an idea is introduced into a person, a need is formed in him over time. Client management is carried out through the management of ideas embedded in them.
In this case, an idea is not a thought that is born in a person’s head, but a separate, independent thing in itself, an element of our world. Speaking purely conventionally, an idea is a kind of the smallest, most elementary unit of the universe. It is less than an electron, it is less than a quantum.
Perfect customer management
It has no structure, and therefore is invisible, but it has the strongest energy-information potential, which it seems to throw into a person, as if through a syringe. If an electron calmly passes through a person, so calmly that a person, as a rule, does not even notice it, then the idea, if it has already hit a person, causes an energy-information storm in him.
How do you manage clients through an idea? Everything is very simple. First, an idea is generated. Then it takes root in the client and begins to influence him. This is where customer management comes in. As a result of the implementation of the idea, an energy-informational storm arises inside the client.
At first, the client does not know what is happening to him, he wants to deal with it and he needs information. He is looking for this information, he becomes its consumer. When there is enough information, when curiosity is eliminated, the storm continues, and with renewed vigor. He already knows what is happening to him and knows what he needs. In this case, a person has a state of need, which is eliminated through the purchase of goods.
At the same time, the product must correspond to the idea that created an energy-information storm in it. The need created in this way, the client perceives as a personal desire to receive some kind of product. He seems to acquire this object for himself, but in reality, in order to release an energy-information storm from himself, in order to develop the idea that has been introduced into him. Thus, it is possible to create not only needs, but also new market segments.
Due to the fact that the idea remains in a person, an energy-informational storm, even if it is released outside the person, can break out in him again and again. This is the second stage of client management. Now the management of clients goes through the re-activation of the implemented idea. When the idea is re-activated, for example, through advertising, the client again needs some object that was previously purchased.
This storm will affect the client from the inside, and arouse in him a desire
For example, very often in a person this storm is caused by the idea of hunger. A person can get rid of this storm only if he eats. Food is like a grounding device for an energy-information storm. Another example is information hunger. It occurs whenever a new idea is introduced into a person.
As a result, an energy-informational storm is played out, more precisely, it is more informational than energy. In this case, a person needs to receive certain information, and he does this through available means: mobile phones, newspapers, the Internet, and the like. The constant introduction of new ideas creates a need for the Internet, mobile phones, newspapers and magazines.
Thus, the main activity of any company, which only brings it profit, is to carry out work with ideas aimed at managing customers by introducing new ideas into them, or by activating old ideas. The client is actually the person in whom your idea is embedded. Working with ideas will again and again create an energy-information storm in the client.
This storm will affect the client from the inside, and cause in him a desire and need for information or an object that is a product that the company produces or sells. So that this activity constantly gives results, i.e. in order for this activity to constantly sell goods and services in the right volumes, the company must have a customer management system.