How to attract new customers to grow your business
Clients are our everything. The more clients, the more income. The more income, the more expenses you can afford and the stronger the business. Accordingly, in order to be able to afford more and more expenses, in order for the business to grow stronger, new customers are needed, and they are constantly needed, because customers are the basis of the business, the main link in the business.
Without customers, business is simply impossible, you won't sell to yourself. When you get to a certain point in business development, the question always arises of how to attract new customers. This question is especially acute when it becomes clear that customers who previously came from somewhere themselves have ceased to arise from there. In this situation, the search for new customers becomes especially relevant.
In business development, some point is reached, some wall and that's it, then the flow of customers becomes approximately the same. These clients seem to be enough for an ordinary measured life, but I want more, because I want to live better and better. Do you want to live better? Read to the end and understand how to do it.
What do customers need, why do they go shopping?
The only thing that can be done in order to live better and better is to overcome this point, overcome this wall. I did it, which means I got a stream of new customers, which means I improved my life. How to attract new clients? It is clear that you can attract new customers only if they are somewhere. Where can new clients be? Probably competitors. Accordingly, when you decide how to attract new customers, the first thought that comes up is to steal customers from competitors.
However, this is hardly possible, because competitors have the same problems as you. If they don't buy, they don't buy from anyone. If there are no clients, then there are none for everyone. For this reason, if new clients are needed, they can only be created. To create customers is to get customers who are passively strolling around to actively buy. They need something, since they go shopping, they will not waste their time in vain going to the shops.
What do customers need, why do they go shopping? As a rule, customers need a new product. Everything that they needed before, they, as a rule, have already bought and want to buy something new. That's why they go shopping. If they do not buy your product, it means that it looks old to them and they need a new product. But there is a problem here, because it is difficult to create a new product, especially if you are not a manufacturer, and there is nowhere to put the old product.
How to attract new customers without problems
In order to solve this problem, there is one very effective solution. It consists in creating a new look for an old product and as a result, the product will look new. It seems incredible that an old product can be made new, but the fact is that it is real. Really, because each person has his own inner world, his own needs and the only problem is that the client does not see how his need can be satisfied through your product, which means that he needs to explain this.
Why do people have to explain everything? Simply because they often do not know what they need. Accordingly, standard approaches such as: how can I help or how much you expect, simply do not work. What works? If you want to understand how to attract new customers, this must be figured out. Only what touches a person works, what causes him, as it is customary to say, cognitive dissonance or, in other words, confusion.
In general, something unexpected works, but one that hits the right spot. Hits a real need. If current needs are satisfied, then a person always has hidden needs. These hidden needs must be found in the client, and then explain to him how your product can satisfy them, i.e. show the product from a new side, create a new look at the product.
Finding hidden needs in customers is the key to how to attract new customers. Who knows how to do this well, he has large sales volumes, because, as a rule, a large number of customer needs are hidden.
How to do it, how to find hidden needs, how to attract new customers? To wave a magic wand and solve the problem, or to catch a goldfish and solve the problem, as you understand, will not work, because all this is not serious and not real. The only way to solve the problem is to do something real, for example, to work a little. Just a little bit of work. There is nothing terrible and terrible in this work, you don’t need to be afraid of it, at least, because this work is not dusty.
Moreover, it is very interesting, because it is creative. It is also important that it brings pleasure, and you can earn decently. Here the relationship is simple: the more you work, the more you can sell goods and thereby earn more. Special knowledge and skills are not needed here, you just need to know what activities need to be carried out. These events are simple and free, you don’t have to invest anything. There are three of these events.
The first event consists in a detailed description of the product and highlighting its characteristics. This event is necessary because usually the goods are considered from one side, from the side of the seller's needs, from the point of view of the seller. If the seller loves the color red, then he will focus on it. If you love fashion, then this. But, as it is not surprising, what the seller needs is not always necessary for the buyer.
Therefore, the buyer does not always buy what the seller offers him.
Therefore, the buyer does not always buy what the seller offers him, but only if he is the same as the seller and he needs the same as the seller. Accordingly, it is necessary to describe the product in as much detail as possible in order to highlight its other characteristics. While you are describing the product, you will have many interesting ideas on how to attract new customers.
It is necessary to highlight all the characteristics, and not just those that the seller considers important. The buyer may consider completely different characteristics of the product to be important. You can do all this in your mind, but it is better to create an appropriate table on paper or in electronic form and write everything down there. So the characteristics are better remembered.
The second activity consists in a detailed description of customers and highlighting their characteristics. The client, as well as the product, is usually viewed from the side of the seller from one side. The seller is trying to see himself or something important for himself in him. There are people like the seller, and there are not similar. The seller understands similar customers and can sell goods to them. The seller does not understand customers who are unlike themselves and cannot sell goods to them.
Accordingly, in order to understand how to attract new customers, you must first understand the client. To do this, it must be described in as much detail as possible in order to highlight all its characteristics. It is necessary to highlight all the characteristics, and not just those that the seller considers important. The client may consider completely different characteristics to be important and to focus on them when choosing a product.
The more characteristics of the client can be identified, the more chances to sell the product. As in the case of a product, you can do all this in your mind, but it is better to create an appropriate table on paper or in electronic form and write everything down there.
Well, the third, final event is to link the characteristics of the client and the product. In order to do this, you need to find characteristics in the product that correspond to the characteristics of the client and then, in the process of communicating with the client, point him to this connection. The more such links can be made, the more native and native the product will look in the eyes of the client, the more likely it is that the product will be sold.
What customers need and how to get them
At first it will be difficult to build links, but with time and experience they will be built automatically. The more often you begin to use a bunch, the better you will get it. Someone will succeed immediately, someone for the third time, someone for the fifth, and someone only for the tenth, but it will always work out. You just have to take it and try. Each new link you build will expose the client to more and more new sides of the old product. And of course, you need to have a buyer behavior model.
For example, let's take a simple product – a winter jacket. It can be warm, it can be fashionable, it can be beautiful. This means that the same jacket can be different, which means that in reality, in one jacket, the seller has not one product, but many. The more characteristics in the same jacket the seller finds, the more goods within the same jacket he will have.
You can have one jacket and 10 products in her face, or you can have 10 jackets and only one product in their face. Also, for example, take a client for such a jacket. For one seller, he is just a certain amount of money that the seller expects to receive. For another seller, the customer is primarily a person who has the age, status, desires, needs and problems that he wants to solve.
I advise you to contact marketers if you have any
You don't have to be Nostradamus to guess which of the sellers will be able to attract this client and sell him this jacket. There are, of course, exceptions, but almost always the seller will sell the jacket, who has 10 jackets in the face of one jacket, and 10 clients in the face of one client.
So, new clients are well-forgotten old clients. Accordingly, the question of how to attract new customers is transformed into the question of how to make the product look right for those customers who already have it. The solution to this issue is the work of the seller. This is exactly what the seller should be doing.
In general, of course, ideally, the seller only conveys bundles to customers, and marketers are engaged in studying goods, customers and compiling bundles between them. It is to ensure that the seller is not distracted from communicating with the client to help him and is given a marketer. Before the advent of marketers, the seller did everything himself, but then marketers began to help him.