What to do if you urgently need customers
It happens that customers are urgently needed, and most importantly – as cheaply as possible, and even better, free of charge. 100% of companies face such situations at one time or another. Someone faces when opening a business, someone a year after opening, someone 5 years after opening, and some later. The fact that everyone is familiar with the situation of a shortage of clients allows us to say that the urgent need for clients is a normal working moment, and not something extraordinary.
The situation is working, but very unpleasant, because with a lack of customers, many problems arise, because any business has fixed costs that need to be covered in order not to go broke. The main problem with a lack of customers is a lack of money. To solve it, you need to urgently sell a lot of goods or services. Is it possible to get clients quickly, a lot and urgently? You can, if you quickly offer a product or service to a large number of people.
If you urgently need customers in large numbers, if you need a good return on business, there are several options. Option one is a site with good traffic. This can be recognized as a resource that has at least 10,000 unique visitors per day. If you have such a site, then you can put a "selling banner" on it, which will generate customers. The second option is a large group or a page on social networks that many people subscribe to.
Do you urgently need clients?
With the help of a "sales post" in a group or page, you can quickly generate a lot of customers. The options are working, and practically free for you, but they have one significant drawback. If the site, page, group is yours, it means that with a high probability potential buyers already have your product or they have already bought your service. Accordingly, with a high probability, they are unlikely to need another product or another service soon, so they are unlikely to sell something urgently.
For the sale to be sure to happen quickly, the client must be “fresh", who has not yet bought your product or service. Where to get "fresh customers"? There are actually many options to get "fresh customers". You can advertise on television, radio, billboards, order contextual advertising, and so on. Their coverage is quite large, but they are paid and quite expensive. As a result, you can spend more money than you earn.
Is there an option that allows you to get a lot of customers, almost for free, quickly, from those who have not yet bought? Yes, there is such a way – it is an e-mail mailing to specially collected databases. It makes little sense to make a mailing list according to your carefully and long-term collected base, for the reason that the client will not be very “fresh”, because he most likely already received an offer earlier and probably even bought something. For a client to be “fresh”, the database must contain addresses to which you have not yet made an offer.
How to get clients
One of the latest real-life examples is shown in the picture below. The average attendance of the resource before mailing was about 100 unique visitors per day. During the distribution process, this figure was able to increase dramatically. At peak times, as follows from the data provided by the metric, about 1630 visitors per day visited the site. As a result, 6300 new visitors were received in just 6 days. Moreover, their cost was very low. If they were attracted, for example, with the help of contextual advertising, they would cost 25-30 times more.
Many people think that if clients are urgently needed, then in this case, sending e-mail to other people’s databases is an inefficient way. Opinion has the right to life. Yes, many letters end up in spam, many are immediately deleted and not even opened. However, this method also has its advantages. First, it is mass. If you make a mailing list to a million addresses, many of the letters will reach the recipient 100%, based on at least "probability theory", despite all the difficulties. The second plus is the ability to get a high degree of targeting.
You can make a mailing list based on a specific country, region, and even city, or you can go even further and make a mailing list based on a database that includes legal entities with a specific type of activity. The third plus is that you do not need to order expensive video or audio clips, buildboards, and so on. It is enough to prepare an interesting proposal in text and graphic format, which can be done quickly and almost free of charge.
How to get clients fast
What is the effectiveness of e-mail newsletters, what can you expect? It all depends on the quality of the offer, as well as on whether the mailings are used on their own or as part of a system for selling goods. If the quality is high and there is a sales system, the mailing will bring new customers who have not previously bought a product or service and therefore they can be called “fresh”. If the offer is one that cannot be refused, then many customers will be obtained. So if you urgently need clients, you can always get them if you know how to do it.
An offer that cannot be refused is an offer that contains an idea. The low efficiency of e-mail newsletters is always associated with the fact that they are unprincipled, empty. Usually, some ready-made text is simply taken, for example, from a website or from a booklet, and simply sent to recipients. It is better not to do such mailings at all, because, as if you offer a product or service "on the forehead", their effectiveness is almost zero. In order for the efficiency to be high, you need to offer an idea, and only then, to implement this idea, unobtrusively recommend your product or service.
With this approach, the efficiency reaches 20% or more. In a situation where customers are urgently needed, e-mail distribution is one of the best options, with its help, the search for new customers is carried out as quickly as possible. However, you should always remember that e-mail newsletters are not a way to talk about a product, but a way to motivate them to consume it. The problem with most texts is that they do not contain an idea, but simply contain thoughts that are of no interest to anyone, sometimes they don’t even have thoughts.