Improvement of work with clients – increase in sales by 300%
I would not want to upset anyone, but as they say, you can't throw words out of a song. The sad fact is that as a result of communication with marketers, it became clear that the volume of bad news from the market is increasing. The essence of this bad news is that so many markets are falling, the conjuncture on them is deteriorating. This is confirmed by both individual marketers and experts in the field of marketing, and various communities and guilds of marketers.
It would be possible to attribute everything to the hysteria of marketers, but it will not work, because the fall of markets and the deterioration of the conjuncture are also confirmed by people working in sales. Some even go on a deep spree in this regard. It is not surprising, because for more than 10 years everything was fine, but in the last year the situation began to deteriorate sharply, and when the situation deteriorates, then it is time to improve customer service.
There is also good news – not all markets are falling yet. But this news is only partly joyful, because basically those markets that, in principle, cannot fall, do not fall. Yes, there are markets that, in principle, cannot fall – these are markets for essential goods and services. It is mainly the markets for non-essential goods and services that are falling, and this is the first sign of a serious crisis and a sign that people are either starting to save or have less money.
All this means that now you have to spend more effort on working with clients, because they will not part with money so easily. For those who are used to the fact that customers buy everything in a row and do not even need to persuade them, difficult times are coming. Such people need to understand how to deal with the crisis, so as not to lose business. There is only one way to fight – by setting up powerful marketing.
Quite easy times were caused by the policy of cheap US dollar and cheap Euro. For a long time they were actually handed out right and left. The result of this was a synchronous inflation of the US dollar, Euro and other currencies. Relative to each other, their rates have not changed much, and this gives the illusion that they are stable. However, in reality, if we take not money as a base, but real goods, then the picture becomes very interesting.
For example, if we take the prices of gold, oil and real estate, it will turn out that these currencies have synchronously sank 6-8 times since the early 2000s. To restore confidence in currencies, the policy of expensive US dollar and expensive Euro began. As a result, people have less money, which means fewer customers, which means it becomes more difficult to sell. It will help here only to improve customer service.
Long years of growth, long years of confidence in the future, long years of expansion, long years of high self-esteem – many will have to forget about all this. The familiar world is collapsing or may collapse very soon. There comes a time when it will be necessary to fight for clients for real. There comes a time when it will be necessary to make much more efforts than before, so that if not to improve your standard of living, then at least not to roll back.
The standard of living is really at risk, because when clients have problems with money, they also arise for businessmen. When there are problems with money, when they are in short supply, they begin to appreciate them. This is exactly what financiers are trying to achieve – so that money begins to be appreciated, despite the fact that their real value has fallen by 6-8 times.
How to improve customer service
Many have already experienced money problems and actually work literally in order to pay rent, get dressed and eat. It's sad, but there is a way out. In order to leave yourself a chance to return to the old way of life, you need to improve your work with clients. The work is not stressful, and most importantly, you can do it yourself, which means it's free. It includes 5 steps:
– sell more to existing customers
– better understand your customers
– attract new customers
– retain old customers
– get a customer retention guarantee
All this is, so to speak, a living wage for working with clients in the current conditions. This must be done by everyone to keep up, to match. This must be done. Everyone will do it. Whoever does not do it will fall behind, because customers will leave him. They will leave for the simple reason that no one wants to communicate with the straggler.
Whoever does it will get clients who have fallen behind. Whoever does it first will win the most. At the same time, the field for activity that arises in such conditions is very narrow. This is due to the fact that the number of clients is very limited. Accordingly, you can earn money only if you expand work with old customers. Do you want to sell them more? Here's a recommendation on how to sell more.
Understanding the client is the key to success in modern conditions. The one who understands the client better can discover all his needs and satisfy them. This means that spending your time to begin to understand the client better is one of the courses of action. What needs to be done in order to better understand your customers and thereby sell more?
To do this, you need to have a model of behavior of the buyer. It allows you to predict the reaction of the buyer to your actions and this is achieved by increasing sales. Buyer behavior patterns are different, so the main thing here is not to make a mistake. I use a very effective and high-quality buyer behavior model that really sells, which I want to share with you.
The client is characterized by inconsistency. In this regard, he always strives to leave you, because it seems to him that somewhere it can be better. When the market is growing and the situation is good, there are a lot of customers, which means you don’t have to worry about this, because one will leave, another client, or even two clients, will come in its place. But when the market falls, the number of customers decreases, which means that if one leaves, then another may not come to take his place.
In such a situation, you need to change tactics and start retaining the client. Everyone does it in their own way. Everyone has their own secrets. However, over time, the secret ceases to be a secret, because others will find out about it, which means that you need to look for or invent new secrets. Here's some food for thought on how to effectively retain a customer. Do you want the client to remain yours for a very long time? Here are recommendations on how to keep a client with a guarantee that will harmoniously complement your experience and your opinion on this matter.
In order for a business to grow constantly, customers must be attracted, even if the conditions for this are not the best. Generally speaking, there is an opinion that the crisis is actually the best time to attract customers. Many in a crisis simply lose their nerves, so they refuse their clients without a fight. Accordingly, without a struggle, they can be attracted to yourself.
Everyone attracts new customers in their own way, because everyone has their own methods and tricks. But this is just the case when the more you know, the better you sleep. There is not much information on how to attract new customers. The more you know such information, the more new moves you can come up with. I have something to offer on this subject. My secret to attracting customers is revealed in the material how to attract new customers.
Everyone who takes into account the proposed recommendations and reads articles about business will keep up with the times and correspond to the times for a very long time. The rest are likely to fall behind and cease to meet the requirements of the market and customers. Falling behind is the worst thing that can happen in business. To fall behind means to lose, to lose forever and irrevocably.
In turn, the proposed recommendations will contribute to the expansion of the business area, they will allow the expansion of business to new areas and capture them, even taking into account the fact that now the conditions for business development are not the best. If the proposed recommendations do not meet your ambitions, if you want more, write to me, I will consult on business and help you come up with something that will improve your work with clients and realize your ambitions.