🌍 World Market Leaders: Strategies for Success 💼
If there is a market, it necessarily has a leader. Without a leader, the market will simply disappear, because there will be no one to develop and direct it. The most interesting in this regard are the leaders of the world market. It is easy to become a leader in a local market, because you can use administrative resources. But to become a leader in the world market is the highest level of skill.
There you won't be able to rely on administrative resources, you can only rely on consumers. Ordinary consumers usually like the world market leaders, but competitors don't like them. There are very few leading companies, probably less than one percent, but they have significant weight in the market, often this weight exceeds the weight of all other companies operating in this market.
…the leaders of the world market are united by the fact that they like to skim the cream off the marketThey may operate in different markets, have different sizes, different backgrounds, different origins, but there is one characteristic that they have in common – they like the cream, but not simple cream, but market cream. In other words, the leaders of the world market are united by the fact that they like to skim the cream off the market. They are able to do this through a marketing strategy called “market gourmet”.
World Marketing Leaders Prefer the Cream
Since the world market leaders use the “market gourmet”marketing strategy, they themselves can be safely called market gourmets. This strategy, among other things, includes the use of a trademark. But not only for this reason, but also because they differ from others in that they do not like scraps from the market table, they are aimed at skimming the cream.
They do not fuss in vain, all their actions are measured and expedient… For this reason, they are not interested in working in a market where they can make a meager amount of profit, they prefer to work in a market where they can make a lot of profit. These companies prefer to wait, even if they have to wait a long time, until the market matures and the cream forms on it. They do not fuss in vain, all their actions are measured and expedient, because they know exactly when it is time to skim the cream, which means they do not have to do unnecessary and useless actions.
Competitors of these companies can perform thousands of actions to get one percent of profit, but market gourmets look at competitors with indifference, because they know perfectly well that at the right time and in the right place they will perform just a couple of actions and get hundreds of percent of profit, to the envy of competitors who have access only to crumbs.
Global market leaders respect marketing
Market gourmets are not only interesting, but also very dangerous, because they are real market predators. They lie in wait for a long time, and then, when the right moment comes, they begin to hunt for new consumers. After they have caught the number of consumers they need as a result of the hunt, they mercilessly and pitilessly begin to create a market for their new products out of them.
… world market leaders, although they have their own interests in mind, still work exclusively for the consumer… Consumers may be indignant, they may express their discontent, but no one listens to them, because a new market is like a drug for market gourmets, they cannot live without it. A new market will be created in any case and in any case there will be a feast, which will consist of skimming the “tastiest” and “thiccest” cream from the market. But on the other hand, we can safely say that world market leaders, although they have their own interests in mind, still work exclusively for the consumer, exclusively to make his life easier.
The world market leaders are companies that actively use marketing and know exactly whether their business needs marketing or not. Accordingly, consumers may resist the actions of market gourmets for some time, but eventually they line up for their products. The latest examples are smartphones from Samsung and Apple. At first, consumers were indifferent to them, but over time they realized all the benefits they receive when using smart phones.
How Leaders Outpace Competitors
Being a market gourmet is not only prestigious, but also profitable. Market gourmets, due to the fact that they feed on the choicest market cream, differ from others in good market health and longevity. They look much better and more attractive than their competitors, who feed on “market scraps” because they know what marketing is for.
Market gourmets do not get fat with excessive staff, do not sit on a financial diet, do not live in hunger from a financial point of view. Thanks to this, market gourmets are always successful and can afford a lot. They “travel” a lot around the world, offering their products in different parts of our planet.
In addition, being a market gourmet is also profitable because everyone wants to eat cream instead of leftovers, so marketers who love to “eat well,” and other specialists, strive to get a job working for a market gourmet.
How Leaders Become the Best
The concentration of the most qualified employees among market gourmets leaves almost no chance for success for competitors. As a result, the leadership of the leaders becomes, so to speak, absolute. It is not possible to catch up with them. This can only be done if they make some stupid mistake.
It is quite easy to recognize a market gourmetIt is quite easy to recognize a market gourmet. First of all, it can be identified by the number of patents. If a company has many patents, then it is clearly a market gourmet, because without patents it is simply unrealistic to arrange a feast and skim the cream, and there is simply no other need to obtain a patent.
A patent is, so to speak, concentrated market cream, potential market cream, which only needs to be “diluted” or, in other words, brought to the market in order to obtain ready-made market cream and skim it off. One can even say that the leaders of the world market are the leaders in the patent race.
Global market leaders respect branding
In addition to counting the number of patents, there is another reliable way to identify a market gourmet – to get acquainted with the list of famous brands. A famous brand is one of the keys to maximum skimming, which means that if a company has a famous brand, it is clearly skimming and is considered a market gourmet.
In addition, a market gourmet can be identified by its marketing strategy. If a company is aimed at constant innovation, this can mean one thing – it uses the “market gourmet” marketing strategy, which means it is a market gourmet and, accordingly, a leader. Apparently, Coca-Cola's marketing is based on this strategy.
Market gourmets can be treated differently. They can be envied, you can try to anger their consumers and try to spoil the relationship between them. But it is best to cooperate with them, because this is the most profitable strategy. It is clear that they will not want to cooperate with just anyone, but this is not a problem, because cooperation can be done not directly, but indirectly.
Marketing as the basis for success
For example, you can keep a close eye on market gourmets. These market players have an exceptional nose for the cream, which means that if they have started working on a market, then with almost 100% probability, the cream will soon “ripen” there, which means that it will be time to skim it off very soon. If the world market leaders have turned their attention to a new market, it makes sense to follow them.
To do this, you just need to apply marketing in business as a basic worldview. You will only have to come to the market together with a market gourmet and enjoy the fresh market cream. But it is better, of course, to try to become a leader in the world market. To do this, you just need to apply marketing in business as a basic worldview. It is thanks to the use of marketing that companies that were once ordinary market players like any other companies have become market gourmets.
So, any company can become a market gourmet and consume cream, foamy, airy, thick market cream, but for this it needs to start using marketing. At the same time, the simple use of some marketing tools, such as using advertising or branding, will not do. It is also necessary to apply the buyer's behavior model.
The leader is first in everything
In order to achieve maximum effect, the company as a whole must be built as a system that functions on the principles of marketing. Accordingly, marketing must be applied in large quantities. Only in this case will a miraculous transformation occur, and instead of an ordinary company we will see another market gourmet.
Only marketing allows you to make a product or service needed and sold. The main conclusion that can be drawn from all this is that, among other things, the leaders of the world market are also the leaders of world marketing. You can have the best products, but if you do not have the best marketing, it will be difficult to sell them, if only because without marketing it will be impossible to create needs for these products.
If a person does not need a given product, then he is not its consumer, which means he does not need the product or service. Only marketing allows you to make a product or service necessary and sold. Want to learn more about marketing? Read articles on marketing. If there are not enough of them, you can always resort to consulting and get advice on marketing.