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Steve Jobs Success Story


Steve Jobs Success Story

Steven Paul Jobs was born on February 24, 1955 in San Francisco, California. He was an American inventor, entrepreneur and industrial designer. And also one of the founders, chairman of the board of directors and CEO of Apple Corporation. A very famous person.

Childhood of Steve Jobs

Steve Jobs’ parents were unmarried students. The father is from Syria, and the mother is a German immigrant. Steve’s mother studied at the university, where his father worked as a teaching assistant. The relatives of the girl, who was only 23 years old, were against their relationship and threatened to deprive her of her inheritance. A young student was forced to go to give birth to a private doctor in San Francisco, and give the child up for adoption.

Paul Jobs and an Armenian-American adopted a boy because they couldn’t have children of their own. They named their adopted son Stephen Paul. Stephen’s biological mother wanted her son to grow up in a family of people with higher education. The foster parents gave her a written agreement that they would pay for the boy’s education. Jobs always considered adoptive parents to be father and mother. It annoyed him when someone called them adoptive. The biological parents did not know anything about the whereabouts of the child.

Steve’s adoptive father worked for a financial company. He was an auto mechanic and in his garage repaired old cars for sale. His desire was to instill in the boy a love for auto mechanics. But this occupation was not for Steve. Through cars, he got acquainted with the basics of electronics, which he found very interesting.

Steve Jobs Success Story

Clara Hakobyan and Paul Jobs


Steve didn’t like school. The way Steve Jobs studied at school was interesting. Except for one teacher who saw his abilities, all the teachers considered him a prankster. She found an approach to him and rewarded him for good studies, stimulating his learning. As a result, without help, Steve began to study well, and passed all the exams perfectly, so much so that the director offered to transfer him from the fourth grade to the seventh straight away! Steve was enrolled in the sixth grade.

Steve was in contact with an engineer who brought him to the research club of a company. There he saw a personal computer, from which he was impressed. In this club, each member worked on their own project. Steve decided to build a digital frequency counter. But to implement his project, he needed details. Then Jobs, who was only 13 years old, called the head of this company at home. So he got the right parts and work on the assembly line, causing envy in rivals. Steve also delivered newspapers and worked in a warehouse in an electronics store. At the age of 15, he already had his own car. A year later, he traded it for a better one. Steve started hanging out with hippies, listening to Bob Dylan and The Beatles, smoking marijuana and using LSD.

A friend and classmate of Jobs introduced him to Steven Wozniak, who was fond of computers. In 1969, Woz and a friend started building a small computer and showed it to Jobs, who was very interested. Steve Jobs and Steve Wozniak became best friends.

Jobs carried out his very first business project while still at school. After him, Steve realized that electronics is a good income. He carried out this project together with Stephen Wozniak. After which they collaborated a lot more.

Steve Jobs Success Story

Steve Wozniak

reed college

In 1972, Steve Jobs graduated from high school and left his parental home, despite the objections of his parents. In the same year, Steve entered Reed College, a private university, the most expensive in America. It was difficult for his parents to pay for tuition. But Steve wanted to study there, despite the fact that he dropped out after half a year. This college was filled with free spirits and a hippie atmosphere, and the standards of education were high and with a rich curriculum. But Steve found it boring and uninteresting. There, Jobs first became seriously interested in one of the Eastern spiritual practices, Zen Buddhism. He became a vegetarian and began to starve.

He was expelled, but he could still go to classes for free for a whole year, which seemed interesting to him. One of them was calligraphy courses. Jobs lived a bohemian lifestyle, despite occasionally sleeping on friends’ floors and eating once a week free meals at a Hare Krishna temple.

Working at Atari

In 1974, Jobs got a job as a technician at the fledgling company Atari. There he brought the game to completion and put forward design proposals. But for his arrogance and untidy appearance, he was disliked. But the founder and head of this company liked him, who transferred him to work on the night shift in order to keep his job.

That same year, Jobs traveled to India in search of spiritual enlightenment. His loved ones knew that he went on this trip to numb the pain of the realization that he was abandoned immediately after birth. After learning about his real parents, Steve hoped to understand something very important about himself and his place in life. Returning, Jobs found himself a spiritual mentor. He stayed in India for 7 months and arrived very thin, tanned, with a shaved head and in Indian clothes. Also during this time, Jobs was experimenting with psychedelics.

"Homemade Computers Club"

On March 5, 1975, a meeting of the Homemade Computer Club was held. There was Steve Wozniak, for whom the club has become a second home. After the first meeting, he began designing the machine, which was later called the Apple I. Wozniak got the first unique result: the display of characters typed on the keyboard. Woz showed this to Steve Jobs, who was greatly impressed by it.

Jobs also began to visit the club. More precisely, he was at several meetings and was able to get the best, expensive and very scarce spare parts for Wozniak’s computer for free.

Creation of Apple

The history of the creation of Apple began with the fact that Jobs immediately started talking about the commercial potential of this invention. He convinced Woz to stop handing out computer blueprints to everyone, despite the fact that it was not customary in the club to hide the exchange of ideas. He also drew attention to the fact that members of the club are working on drawings, not bringing their projects to working condition. Jobs suggested that Woz sell the finished printed circuit boards at the club, and take over the most difficult part of the work, deciding to sell them at twice the price.

For the required amount, he sold his minibus, and Wozniak, one of his main values, a programmable calculator. With this money, Jobs paid an Atari employee he knew to create a printed circuit board design so that he could then give it to mass production. They received the first batch of boards.

He took one of his friends, well versed in documents, to his team, in case of disagreement with Wozniak.

It remains to register a company. I had to come up with a name. Jobs had just returned from a farm where he had pruned apple trees and was on an apple diet. He became a Fruitarian, considered it enough to wash no more than once a week and returned home absolutely happy. Woz met him at the airport. On the way home, they selected a name for the future company, because in the morning they had to submit documents for its registration. Jobs came up with "Apple Computer" and declared that if nothing better was proposed by morning, the name would remain. And so it happened.

The company was registered on April 1, 1976. Wayne drafted the partnership agreement, wrote the first manual for the Apple I, and designed the logo. After 12 days, Wayne realized that the tasks of the two comrades were too much for him, and left the company, taking his share.

Steve Jobs Success Story

1976 Apple logo

Apple I

Together with a friend, Steve developed one of the first personal computers with great commercial potential.

At a meeting of the Homemade Computer Club, Jobs and Wozniak presented their computer. Steve Jobs spoke passionately and with conviction, but only one person became interested in the computer – the owner of one computer store. The next day, Jobs came to his store and made a deal, because he ordered 50 pieces at once.

They were housed in Jobs’ house and garage. Work began, Steve attracted almost everyone. During this work, Jobs first showed himself as a tough, authoritarian leader. He made an exception only for Woz, never once raising his voice to him.

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A month later, the order was ready. The Apple I came with complete motherboards. The Apple I is credited as the first computer in history to be shipped off the shelf, as other computers have hit the market as kits. Later they managed to realize more than a hundred Apple I computers.

Steve Jobs Success Story

Apple I

Apple II

The Apple II computer was the company’s first mass-produced product. Apple I contained almost no electronic innovations. While working on it, Wozniak came up with ideas that he later implemented in a separate model. Apple’s new product had many revolutionary features. Due to the reorientation of business to the mass consumer, the first serious disagreements arose between Jobs and Wozniak. Jobs concluded that device design matters a lot.

He realized that the production of computers with a plastic case and an original design was beyond their means. He decided to sell the rights to all development to Atari. There was a meeting with the director. But nothing came of it, because Steve smelled so much that the director was sick. In addition, Jobs threw his bare feet right on the table and he screamed out the door.

Then Jobs held a presentation of the Apple II. He behaved so arrogantly and self-confidently that Wozniak was very ashamed. The management refused them, but Jobs did not give up. He was advised to contact the founder of one of the first venture capital companies.

The founder of this company showed up in the Jobs’ garage. The atmosphere and appearance of the inhabitants of the garage made an impression on him. Steve tried to look informal – skinny and with a sparse beard.

He told Jobs that he was ready to finance them if he hired an employee who understood marketing and was able to write a business plan. It turned out to be Mike Markkula, who offered Jobs and Wozniak financing in exchange for a third of Apple shares. On January 3, 1977, the Apple Computer partnership became the Apple Corporation.

Markkula strongly influenced Jobs, because his authority was comparable to that of his father.
After the founding of the corporation, Apple acquired its own office. The company had several employees. The question arose about its president. The 22-year-old eccentric, shaggy, constantly dirty and ragged Jobs was not suitable for this job. Mike Scott was invited to this position, he was an experienced leader, and his main task was to subdue Jobs, who became more rude and quick-tempered, because of which ordinary programmers had a hard time.

Dealing with Jobs, who always wanted to be first, was not easy for the new president. Jobs did not have as many conflicts with anyone as with him. Without the help of an advertiser who quickly agreed to cooperate with Apple, one could not even dream of success. It was instructed to develop a logo for the company and the product. The art director suggested two options: a logo in the shape of an apple, a whole one, and a bitten one. Jobs said that a whole apple could easily be mistaken for a cherry, and chose the bitten one. In addition, he settled on a version with six colored horizontal stripes due to its psychedelic nature. This logo was approved until 1998.

In 1977 there was the first Computer Fair. Jobs decided to impress everyone with the Apple exposition and his efforts paid off, because Apple received an order for 300 computers and the company got its first foreign dealer.

Steve Jobs Success Story

Apple II

A rapid growth in sales and prosperity began for several years to come. The scandals and conflicts between its founders were no longer paid attention. The Apple II was successful and profitable for 16 years. During this time, up to 6 million Apple II computers were sold, because it was one of the most profitable projects, and this is the result of the joint work of engineer Steve Wozniak and Steve Jobs, manager and designer. If Jobs had not finalized it externally, it would have been gathering dust on the shelves idle.

Apple III

The Apple III was a redesign of Wozniak’s business computer. Businessmen, acquiring Apple II for work, bought two additional expansion boards for the computer. It was decided to put everything together. These were two different computers in one case.

There was a huge advertisement, but it quickly became clear that computers were unstable in Apple III mode. The machine managed to be finalized, increasing the stability of work, but the reputation of the Apple III was already damaged, and two years later the Apple III was completely discontinued.
Apple Lisa

Steve Jobs Success Story

Apple III

Steve Jobs lost interest in the Apple III at the development stage. He started a new project. And he brought two engineers to Apple, setting them the task of developing an “advanced" computer. Jobs named the project Lisa, after his recently born daughter. Apple engineers got the job done by designing a better and more powerful computer with nothing new but apps. The state of affairs with Lisa did not suit Jobs, because he needed a breakthrough, movement, and not a repetition of the past.

Xerox has been investing in venture capital and has expressed interest in acquiring Apple shares. Jobs immediately made the condition that in return Apple employees would have access to their latest developments. An agreement has been reached. Xerox management felt that Apple employees would not understand anything about their developments. Jobs realized that they were trying to deceive him and demanded to organize a second excursion, on which he took Bill Atkinson and programmer Bruce Horn with him. It didn’t work again: Atkinson and his colleagues quickly “saw through” them. Jobs became very angry and complained over the phone to the head of the venture capital department. The company’s management immediately contacted the scientific center and demanded to immediately show Jobs the full development capabilities.

Apple’s raid on Xerox PARC is called the most daring robbery in the history of the IT industry, because Jobs learned the secrets of Xerox. Ideas were the main thing, and their implementation became a matter of time. Xerox had an excellent chance of capturing the computer market, but missed the opportunity. The next move was for Apple.

Jobs could easily call some engineer in the middle of the night and dictate his instructions to him. He became more aggressive and terrorized the employees so much that Markkula and Scott, without looking at his status, reorganized Apple behind his back. 25-year-old Jobs was removed from his post, transplanted into the honorary chair of the chairman of the board of directors, with no real powers. So Steve Jobs was excommunicated from the project, which he himself initiated.

First Macintosh computer

Jeff Raskin, who drew Jobs’ attention to Xerox developments, led another project at Apple. He wanted to create an inexpensive portable machine that folded like a suitcase and more like a household appliance. After starting work on the project, he changed its name to Macintosh, after his favorite variety of apples. The Macintosh prototype was three times cheaper and worked twice as fast. Jobs switched from the Lisa project to the Macintosh.

Steve Jobs Success Story

First Macintosh computer

There were disagreements between Jobs and Ruskin. It was said about Steve that he does not trust anyone and when he is told new ideas, he criticizes them and says that this is complete nonsense and a waste of time. But if the idea is good, then soon he begins to tell everyone about it as if he came up with it.

Jobs took over the Macintosh project and immediately set about revamping the Mac team while continuing to recruit new employees. Watching the reaction of each candidate, he demonstrated a prototype computer. If a candidate perked up, began to ask questions about everything and tried to try everything right there, Jobs enrolled him in the group.

Jobs limited the size of the computer. Even its internal parts had to look harmonious. He was convinced that only Apple employees should have access to the contents of the system unit. Jobs believed that the buyer should feel like they are purchasing a unique and complete work of art.

Due to the personal ambitions of Steve Jobs, his actions led to a split in the team, because he did not miss the opportunity to let go of a taunt or some other trick.

The style of Apple’s follow-up products, Jobs did not dare to develop on his own.
While working on the Macintosh, Jobs traveled to Japan, visiting high-tech factories there, which impressed him with exemplary discipline and impeccable cleanliness in the shops. Returning, Jobs decided to build a factory for the production of Macintosh. He ordered the factory walls to be whitewashed and the machines to be painted in bright colors, shocking employees and workers.

The Lisa computer was presented to the public, favorably differed from competitors’ products by its high quality and advanced features. But the unaffordable price did not show high sales. All the same, Jobs, having lost the battle, was confidently moving towards the final victory. He lured the best specialists of the company who worked on other projects to him, and from the Lisa project he stole everything that had been gained and valuable.

Jobs increasingly took over the leadership of the company, almost regaining his influence and authority, but he understood that much would depend on who took the chair of Apple’s president. Jobs was the obvious choice, but everyone knew he wasn’t ready to lead just yet. I had to look for a candidate on the side.

Steve knew how to always get his way, and knew exactly what to say to everyone.
The new head of the company liked Jobs and he accepted the offer to lead Apple. The first serious conflict between them occurred before the presentation of the Macintosh, when he insisted on including the cost of an advertising campaign in the price of the product, which led to a rise in the price of the computer.

Jobs turned the Macintosh presentation into a show. The computer itself spoke about itself, with the help of a software speech generator.

The firing of Steve Jobs

After the successful entry of the Macintosh into the market, Steve Jobs’s position at Apple was temporarily strengthened. But within a year, Macintosh sales began to plummet. Users found the strengths and weaknesses of the computer. Jobs took the very dubious step of ordering unsold Lisa computers to install Macintosh emulation and market the result under the Macintosh XL brand. Sales tripled, but it was a hoax that Apple’s top folks rebelled against.

The second unsuccessful action of Jobs was the launch of an advertising campaign for the Macintosh Office suite. Jobs took on a pushy and aggressive tone too strongly. The ad is dark and depressing. The Macintosh Office project failed.

Jobs became increasingly withdrawn and irritable. The crisis caused a deterioration in his working relationship with the new leader, leading to a power struggle between them. Jobs’ leadership did not support and removed him from management. Then he conceived in the absence of a new leader to stage a coup and seize power. But even his most loyal supporters considered this plan madness. The council sided with the leader. So, in 1985, Steve Jobs was fired from Apple. He lost the power struggle. Steve believed that everyone betrayed him and abandoned him. After a while, he stopped going to work and made sure that no one noticed his absence. Jobs lasted five months before leaving Apple and founding NeXT Inc.

NeXT Computer

In 1985, Jobs met a biochemist who said the computer needed to be personal, powerful, and inexpensive. Jobs launched the Big Mac project to build such a computer.

He lured several of the Macintosh team to his side and registered NeXT Inc, a company developing a computer platform for universities and businesses.

NeXTcube computer

Jobs saw the creation of a computer for the needs of science and education. He undertook to position the new computer as a "professional workstation" delivered directly to colleges and universities.

A year later, Steve Jobs’ company went bankrupt. The situation was saved by a businessman who bought a 16% stake in the company for $ 20 million, which was the first major investment in NeXT.
NeXT computers went on sale.

In the same 1990, the second generation of the NeXTcube computer was released. With an innovative multimedia e-mail system, NeXTcube allowed the sharing of voice, images, graphics and video.

The NeXT station was rejected as too expensive. But among those who could afford it, NeXT gained fans because of its technical advantages. Only 50 thousand cars were sold.

Steve Jobs Success Story

NeXTcube computer

Pixar and Disney

Shortly before leaving Apple, Jobs met the head of the computer division of the Lucasfilm film studio, who was looking for a buyer for this division, and Jobs decided to buy this computer graphics division of Apple.

An agreement was reached for Jobs to purchase 70% of the division, which developed both hardware and software for graphics and animation, and produced films. The company has become a Pixar studio. Jobs intended to go to the mass market with the Pixar Image Computer, making it cheaper. But the company suffered losses, and Jobs was forced to constantly invest in it personal funds.

Jobs realized that they should focus on filmmaking. The Disney film company turned its attention to Pixar. An agreement was signed on their joint production, the terms of which were unfavorable for a young company that was on the verge of bankruptcy.

Jobs decided to take the risk by staging a public offering after Pixar’s premiere. But it became profitable, and the studio gained financial independence.

Steve Jobs was Pixar’s CEO and major shareholder. Disney agreed to acquire Pixar. Once the deal was closed, Jobs became the largest private shareholder in The Walt Disney Company with a 7% stake in the company. His stake was larger than that of the founder, a member of the Disney family, Roy Disney. After Jobs’ death, his Disney shares were transferred to the Steven Jobs Trust.

Return to Apple

By the mid-1990s, Jobs was already the head of the family: a wife and two children. He needed a constant source of income. But his company, NeXT, had difficulty developing a new operating system for the Mac and was at an impasse. Jobs understood that he couldn’t get out on his own, and again began to look towards Apple, whose business was also not going very well, because after Jobs left, Apple held on for several years on old ideas and developments, and then its market share fell.

The Apple director realized the depth of Apple’s crisis and accepted Jobs’s proposal for a possible merger or takeover of NeXT.

On December 20, Jobs returned to the company he founded, and was introduced to the team as "adviser to the chairman." Movement began to be felt immediately: production was reduced, followed by a series of personnel changes and reshuffles. Jobs quickly managed to move people loyal to him into key positions in the company.

Think Different

Steve Jobs dismissed the board. Jobs’ mentor was among those fired. Jobs treated him like a father and traveled personally to announce his dismissal and ask for advice. He was sympathetic to Jobs’ decision and said that in order to save the company, he would have to re-produce something that no one had done before.

Jobs turned to old acquaintances from the agency for help. Of all the options, Steve Jobs chose the concept of Think Different (“Think differently”). He set out to return the old relationship between Apple and its customers.

Jobs regained control of Apple by taking over the corporation. Under his leadership, the company was saved from bankruptcy and began to make a profit a year later. He took tough measures to revive the company and closed a number of projects. Many employees at this time were afraid to run into Jobs in the elevator for fear of losing their jobs. More than 3,000 people were fired during the year.

Jobs was opposed to cloning products and refused third-party manufacturers of equipment to renew software licenses. Instead of a large assortment, he announced the development of only four product names, the appearance of which Jobs paid special attention to.

iMac G3

The achievement of the alliance of Jobs and one of his employees was the first iMac G3, because it became the best-selling computer in Apple history. Since then, an attractive design and a powerful brand have worked for Apple.

Steve Jobs Success Story

iMac G3

Apple Store

Steve Jobs did not like the conditions in which Apple products are sold and he thought about creating an Apple specialty store. He hired a vice president of sales, who advised him not to rush the opening of the store, but to start secretly modeling it.

Jobs himself thought through and approved every detail. The Apple Store was predicted to fail, but after 3 years, Apple stores were visited by an average of 5,400 people a week. Now there are a lot of Apple stores in the world. which bring in the most income.

Creating iTunes

The IT industry has evolved. Steve Jobs came up with a global idea for a computer to make a breakthrough. The grandiose work began with the creation of high-quality software. On January 9, 2001, the iTunes media player was introduced.

The very first iPod

An important part was to be the miniplayer. We decided to create our own device. Jobs changed the switch, which has become a hallmark of many Apple devices.

Steve Jobs Success Story

The first generation of the iPod was released on October 23, 2001. Jobs calculated that sales of the iPod would spur demand for computers as well, because the iPod was positioned as a cult accessory and indeed gained this status. Thus, Apple became a major player in the music industry.

The first generation of the iPod was released on October 23, 2001. Jobs calculated that sales of the iPod would spur demand for computers as well, because the iPod was positioned as a cult accessory and indeed gained this status. Thus, Apple became a major player in the music industry.

iTunes Store

Steve Jobs introduced the iTunes Store online music store. He decided to sell songs not by albums, but by the piece. Music moguls took a chance, because the losses from piracy were massive.

The head of the iTunes Store predicted a million sales in the first 6 months, but a million songs were sold out in just 6 days! Apple entered the market with confidence.

First iPhone Model

The success of the iPod did not bring peace to Jobs. The development of mobile phones has led to a drop in demand for cameras and digital cameras. Jobs knew that all the functions of other devices should include a phone. Then the music player will no longer be needed.
The mechanical keyboard was removed and its functions were taken over by the software part. Jobs decided to try glass, which needed to be strong and durable. The main trump card of the model was a large glass screen.

Steve Jobs Success Story

First iPhone

The phone was introduced in January 2007, the presentation of which was the best in the career of Steve Jobs. The telephone was also declared the invention of the year.

First generation iPad

The following years, Steve Jobs was sick a lot, but took part in the development of the iPad Internet tablet, the presentation of which he himself held. It was the most successful consumer product launch in history.

Steve Jobs Success Story

The success of the company allowed Apple to become in 2011 the most valuable company in the world. Apple’s renaissance has been called one of the greatest accomplishments in business history. Despite this, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors and the desire for total control over products even after they were sold to the buyer.

The success of the company allowed Apple to become in 2011 the most valuable company in the world. Apple’s renaissance has been called one of the greatest accomplishments in business history. Despite this, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors and the desire for total control over products even after they were sold to the buyer.


On June 6, 2011, Steve Jobs gave his last presentation. Jobs later resigned as CEO of Apple, retaining his position as chairman of the board of directors. A few hours later, Apple Inc. fell.


Steve Jobs became a millionaire by the age of 25. He was the owner of 5.426 million shares of Apple. Also owned 138 million Disney shares. Forbes magazine in 2011 estimated the net assets of Steve Jobs at $ 7 billion and placed him in 39th place in the ranking of the richest Americans.

Management style

Jobs sought to position Apple and the company’s products at the forefront of the information technology industry. He said that great things in business are not done by one person, but by a team. His subordinates respected him, because Jobs created the feeling that the impossible is possible. After being fired from Apple and working at NeXT, Jobs’ temper softened.

Inventions and projects

Steve Jobs is a co-author of 312 US patents. Most patents are not for technological innovations, but for design solutions.

Relationships with figures in the IT industry

Steve Jobs and Microsoft CEO Bill Gates are of the same age and are at the origins of the computer revolution. They played decisive roles. The first of them developed the talent of a designer and the eloquence of a salesman. The second, experienced and cautious, knew a lot about programming.
Microsoft has developed its own Windows operating system based on the same principles as the Mac. Jobs accused Gates of betrayal and theft. Their relationship soured. The differences between them were in different approaches to work.

Returning to Apple, Steve Jobs decided to put an end to this war, because of which there were several lawsuits. Jobs suggested that Gates invest $150 million in Apple and develop Mac-compatible software. Jobs went on to say that this was one of his biggest mistakes.

Later, relations between entrepreneurs improved. Jobs gave a speech, raising a toast "To both of us" and shedding tears. In 2011, Bill Gates paid the last visit to Steve Jobs, whose illness was already critical. They spent more than two hours together, discussing with great animation.

One of Jobs’ best friends in IT was the founder of Oracle. Jobs was modest and did not demonstrate his wealth. Another close friend of Jobs was Millard Drexler.
Jobs was surrounded by both friends and enemies. He was constantly in conflict with someone. Towards the end of his life, Steve Jobs got to grips with Google. Apple is still trying to get its way through the courts, already without Steve Jobs.

Social activity

Jobs did not sign the Giving Pledge, which required the world’s richest billionaires to give at least half of their wealth to charity. But despite this, Apple has become the largest donor to the Global Fund to Fight AIDS.

In 2010, US President Barack Obama met with Steve Jobs, who criticized the US educational system, saying that he would not last longer than one term. In 2011, Obama was at a meeting with representatives of the IT industry, where Jobs said that the President is a smart person, but he endlessly explained why this or that could not be done. And that it pissed him off.


In 2001, Jobs received stock options for 7.5 million Apple shares. The case was the subject of criminal and civil investigations. Jobs could face a number of criminal charges and civil sanctions. Jobs was not fully aware of them. The scandal led to a fall in Apple stock and the layoff of several employees.
The decrease in the value of shares due to fraud and scandal has led to a number of lawsuits. A $7 billion class action lawsuit was filed against several Apple board members, including Jobs. Apple management came to an agreement with shareholders and paid a number of compensations.

Unauthorized biographies

In 2005, John Wiley & Sons sent out a copy of an unauthorized biography, iKona. Steve Jobs". According to some reports, the order not to release the publication came personally from Steve Jobs.

Harassment of bloggers

Jobs was very sensitive to his speeches at product launches and demanded the strictest secrecy. A website was founded where information about Apple’s new products was published before its official announcement. A lawsuit was filed against the owner of the site and his resource was closed.

On March 25, 2010, someone Brian Hogan found a prototype of a new iPhone model in one of the bars, accidentally left there. The blog has an article about the device of the phone. Apple filed a complaint with the prosecutor’s office, searches were carried out in apartments. As a result, bloggers, having agreed to return the sample of the corporation, avoided the charge of buying up stolen goods. Steve Jobs took part in the development of this conflict.

Censorship on iPhone and iPad

Jobs tried to maintain control over the actions of users. It was about banning pornography on Apple devices. Jobs responded that he understood freedom to include "freedom from porn" and other inappropriate and potentially harmful content.
He was told that arrogance is not good for an industry leader. But Jobs said there was no arrogance in his position.

Personal life

Steve Jobs tried to adhere to the principles of Zen Buddhism and the Bauhaus. He was a pescatarian. Jobs usually wore a long-sleeved black turtleneck, blue jeans, and sneakers. This is how he expressed his style.

Jobs drove a silver Mercedes-Benz SL 55 AMG without license plates and rented a new one every six months.

He was a big fan of Bob Dylan and The Beatles and referred to them more than once in his performances.

Search for biological relatives

In 1986, Jobs’ adoptive mother died. Previously, Steve hired a detective to find his mom. He found a doctor who gave it to the Jobs. The doctor lied to him that all the documents were burned in a fire, but in reality he put them in an envelope, writing to send them to Steve Jobs after his death. Soon the doctor died, and Jobs received documents from which he learned everything about his parents and sister.

Steve considered Paul and Clara to be his parents, and in order not to upset them, he asked journalists not to publish if they found out something about his biological parents.

Meeting the biological mother

Steve met his own mother and younger sister only after 31 years.
After the death of his adoptive mother, Steve called the biological, and arranged a meeting. He did this out of curiosity, and wanted to assure the biological mother that she did the right thing. He wanted to meet her to see if she was okay and to thank her for not having an abortion. She apologized to him. Steve told her not to worry, because he had a good childhood and everything worked out.

Acquaintance with the biological sister

In 1985, on the day he met his own mother, Steve also met his sister, Mona Simpson, who, with the help of a private detective, found a father whom Steve did not want to meet because he left his wife and daughter.

Steve Jobs Success Story

Mona Simpson

Not knowing who his son had become, he told Monet that he used to have a cafe in Silicon Valley and said that even Steve Jobs had been there and was generous with tea. Jobs asked Mona not to tell her father about herself. But his father accidentally found out that Jobs was his son, but also did not seek a meeting with him.

Relationship with biological family

Ten months after abandoning the child, Steve’s biological parents got married. They later had a daughter. They divorced, and the father lost contact with his daughter. Steve’s mother remarried.

Jobs and his sister were close friends and kept their relationship under wraps until 1986. He also maintained friendly relations with his biological mother.

Relationships with women

Jobs has always found it difficult to contain his feelings and emotions. He was very addicted and publicly demonstrated the delight of a newly wound romance or longing for separation. Many considered him a romantic person, although in relations with women he was sometimes prudent, selfish, gu.e. and cruel.

Chris Ann Brennan

Chris Ann Brennan, a hippie girl, was Steve’s first love, whom he began dating before leaving school. Their relationship was not easy. Steve and Chris constantly drifted apart, then converged. After some time, Chris became pregnant. Jobs acted like it didn’t concern him. Chris gave birth to a daughter, Lisa Brennan. Jobs continued to deny his paternity, claiming that Brennan was not the only one dating him. Chris was arguing with Steve that he was making her walk so as not to take responsibility. Jobs took part in the fate of his daughter: he persuaded Chris not to give the child to strangers, helped to choose a name for the girl and named the new Apple Lisa computer by this name.

Steve Jobs Success Story

Lisa Brennan

A year later, Jobs passed a paternity test, which showed that he was the father of the child and he was ordered by the court to pay child support. But even after that, Jobs refused to recognize his daughter for a long time. Later, he recognized Lisa as his daughter, and when she grew up, she and her father got along well.

Tina Redse

In 1985, Jobs met, in his words, the most beautiful woman in his life and his first true love, hippie type, Tina Redse. She also worked in IT. They were united by a difficult childhood, both of them were in search of beauty and harmony. By nature, they were similar in neuroticism, sensitivity, they could give vent to tears. She was strong-willed, easily neglected her unusual beauty, often without makeup, which made her even more beautiful. Their romance was very stormy. Despite the similarities, the differences were insurmountable, because Redse was the kindest person. Philosophical differences were also very deep. In 1989, Steve proposed to Tina. There was a refusal and a break in relations.

Marriage to Lauren Powell

Lauren Powell was the only wife of Steve Jobs and the second woman he loved. She was eight years younger than him. On January 1, 1990, Jobs proposed to Powell. They went on a trip, after which it turned out that Lauren was pregnant. In 1991 there was a wedding. In family life, Jobs was happy.

In the same year, the couple had a son, then two daughters. But Jobs did not devote much time to children. He communicated more with his son, who had good manners and a gentle character, only outwardly he looked like him.

Steve Jobs Success Story

Health problems

Jobs was diagnosed with pancreatic cancer in 2003. The prognosis for the development of this form of cancer is extremely unfavorable, but Jobs turned out to have a type of disease that can be surgically treated. Jobs refused to undergo surgery for nine months. He tried to prevent the disease by means of alternative medicine. In July 2004, Jobs agreed to a pancreaticoduodenectomy, during which the tumor was successfully removed, but at the same time, liver metastases were detected. Doctors managed to partially sequence the cancer genome. During Jobs’ absence, the company was run by Tim Cook, Apple’s head of international sales and operations.

Jobs’ health gradually deteriorated, he became very thin. Jobs did not reveal the truth about his health condition. Cancer metastasized, due to painkillers and immunosuppressants, Jobs had no appetite, he was prone to frequent depression. Apple shares were down.

In 2009, Jobs told everyone about the illness and went on vacation, again handing over the business to Tim Cook. He underwent a liver transplant operation. In early 2010, he returned to work.
On August 24, 2011, Jobs announced his resignation. Tim Cook was his successor. Jobs remained involved in Apple affairs, advising Tim until his last day.

Death of Steve Jobs

After eight years of fighting the disease, on the afternoon of October 5, 2011, Steve Jobs died due to complications that led to respiratory arrest. Steve Jobs’ cause of death was pancreatic cancer. He died surrounded by his family at the age of 56. His initial choice of alternative treatment resulted in an early death.
Relatives said that Jobs died peacefully. The words of Steve Jobs before his death were: Wow! Wow! Wow!

Apple and Microsoft have lowered their flags. There was also an instruction to half-mast flags at all Disney properties, including Disney World and Disneyland.
A small, private funeral was held on 7 October 2011 at the only non-denominational cemetery, details of which were not made public.

Post source: zen.yandex.ru

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