Export strategy to rich countries for big sales
The strategy of exporting to rich countries is a clear answer to the question of how to sell to regions and countries such as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Failure to do so is guaranteed to fail.
What is the basic difference between West and East? The East is a scarce place in general, where everything is lacking. This forms a scarcity mentality that determines consumer habits, the concept of business and life in general, and the same economy. A businessman with an Eastern mentality looks at the world with scarce eyes, he thinks that everything and everyone is lacking.
In his concept, in order for a business to go, it is enough just to have some kind of product and offer it to customers. The quality of the product, its characteristics, are not very important, because there is no other option, which means that the consumer has no choice. The scarcity of the economy is manifested in everything, including the fact that there is a huge lack of customers who can sell goods.
Export strategy to the East
The Eastern mentality also gives rise to the corresponding type of sales – vtyukhing, i.e. the desire to sell goods in any way. If a client has approached, he must definitely be sucked in, because there may simply not be another client. In the process of vtyukhing there is a substitution of concepts. Under the need of a person, he does not offer the product that is able to satisfy it.
It kills sales in the bud, reduces them at times
Not the product that is able to really realize the idea that the buyer has is being sold. A person buys, but remains dissatisfied, because he bought the wrong thing. Several such “purchases" and he is already afraid to buy something at all. This kills sales in the bud, reduces them at times. As a result, all this gives rise to hundreds, if not thousands of unfulfilled desires, constant fear, fear of shopping.
A scarce economy generates total psychological stress and leads to the fact that a person is capable of minimal physical stress. In such an economy, goods for psychological relief are especially good. There is another interesting point, which is that due to the fact that a lot of unnecessary goods are bought that do not satisfy the need, a habit is formed to get rid of what is not needed.
Export strategy to the West
Normally, selling is the process of conveying what the customer really needs. Sales will spread in the East – the process of transferring what is not needed for oneself. It is clear that in such conditions money is not created, but only redistributed. Money is created only as a result of equal exchange and satisfaction of desires, and this happens in the West.
You can make money only in the West and for this you need the right export strategy
You can make money only in the West and for this you need the right export strategy that allows you to understand the market. The West is a surplus place. In general, there is enough for everyone. In the West, people's desires are more satisfied. Everything is optimized, tuned, organized, so the psychological stress of people is minimal, but the physical stress is maximum, because in order to satisfy the maximum of your desires, you need to work hard.
We can say that everyone there is at the limit of their physical capabilities. Therefore, there are good products for physical unloading, which save time and money. And the better they go, the better they unload. In fact, only innovative products do well in this market. Goods that you don't need yourself and that you want to sell, it’s simply unrealistic to sell there.
How to export a lot and expensive
As you can see, the answer to the question of what should be the strategy for exporting to the West is quite simple. You just need to offer the market something that no one else has offered to it. In turn, our companies basically have only what they themselves do not need, with the exception of raw materials, so there is a huge problem with the sale of goods on the Western market. However, simply offering something new is not enough; it must also satisfy the real needs of consumers.
If you cannot offer something new, there is nothing to do in Western markets
This means that consumers should be able to realize their ideas with the help of the offered products. Western businessmen understand this well, at least those who manage to stay on the market for a long time and who use the script of modern marketing. They not only understand this, but also conduct business based on this premise, constantly looking for and offering something new to customers. Well, customers are accustomed to the constant search for something new.
The surplus economy of the West, unlike the deficit economy of the East, creates money. Therefore, everyone is striving to enter the Western market in order to earn money. Not everyone succeeds, but only those who offer the West really something new. If you cannot offer something new, there is nothing to do in the Western markets. There are many success stories of companies from Eastern countries in the West, and all of them are related to the fact that these companies managed to offer something really new.
Export strategy as a key to success
Obviously, the eastern mentality is the main reason for the failures in the western markets. To enter the Western market, we need, first of all, an export strategy that will reformat the mentality in a Western way. One of the options for this is to pump the company as a whole and its employees with a Western mentality. If not the entire company, then at least those of its divisions that will work for the West.
In fact, we need a quality export strategy
Based on the foregoing, it is generally clear how to arrange exports for rich Western countries. However, understanding is not enough, concrete actions are also needed, because nothing will happen by itself. Moreover, not just actions are needed, but a program of actions, because only it will allow you to get the desired result. In fact, we need a quality export strategy. Only a person who has a good command of the Western mentality can develop it.
Only a high-quality, and not a fictitious, export strategy will make it possible to obtain specialists who will be able to create goods that will really be of interest to Western buyers, as well as promote and sell them. Only investments in a quality strategy will return, and will not disappear, as if in a black hole.