Profitable business from professional marketers
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and costs for the production or purchase and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.
But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the costs of producing or acquiring and marketing goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price.
The difference between value and price is the real profit. There may also be artificial profit, when the price is set without relying on real value. A product whose price takes into account real profit will sell well. A product that is priced with artificial profit will sell very poorly because it has a low value.
How to build the most profitable business
The older the item, the lower its value. The value of a new product is higher than the value of an old product because the product is basically an idea. When this idea is not widespread, it has a high value, because it increases the value of the person in whom it is introduced through the product, it makes him more perfect against the background of other people.
Therefore, all the world’s leading companies are engaged in the constant introduction of new ideas.
If an idea has been circulating for a long time and many people have a product that embodies it, then it does not increase the value of the person who owns this product so much. Therefore, all the world’s leading companies are engaged in the constant introduction of new ideas. They need them in order to raise the real value of their goods and sell them dearly.
Modernization of ideas is the only way to have real, not virtual, profit and, accordingly, a profitable business. When there is no product that has a high real value, there are numerous problems with the sale of goods. The cost of solving these problems often becomes so high that the old product is easier to destroy.
Really profitable business
To make it easier and cheaper to spread new ideas to create new value, the world’s leading corporations are creating markets, their own markets. Having your own market is an absolute competitive advantage. As practice shows, only companies that have their own markets feel confident.
All others are under constant threat of bankruptcy or sale.
All others are under constant threat of bankruptcy or sale. Among the latest examples are Nokia, Volvo, PSA concern. The first were sold first to Microsoft, and then to the Chinese, the second and third were immediately sold to the Chinese. They had to be sold for the reason that the products of these companies did not have their own markets.
The idea is at the heart of the market. It is introduced into one person or a certain set of people, who then form the market. In other words, the market is a set of people in whom a given idea is embedded. Of course, the classical view on this score contradicts this view, but the times when the classical view worked have already passed.
Profitable business from scratch
Now there are completely different times that require different ideas. These ideas need to be taught to all employees if there is a desire to have a profitable business. Only workers with modern ideas can make a profit, because only such workers will be able to work in a real, not a fictional market. Only such specialists will help build an ideal business.
There are 4 types of ideas that can underpin a market
The key to having a profitable business is to have a personal market built around an idea and the right people. Only when there are specialists who are ready to work in a real, and not invented market, can we conduct effective activities. And, of course, there must be this very idea.
There are 4 types of ideas that can underlie a market: the person, the product, the business, and the market itself. These ideas can be distinguished using the personality, product, business and market leggrams, respectively. Also, with the help of leggrams, you can deeply pump the idea of the market in order to start broadcasting it, which will eventually lead to the expansion of the market.
Idea as a way to create a profitable business
If a company produces cars, then you need to look for the idea that underlies this market. Reflections suggest that this market is based on an idea that may sound like "mobile movement in space." A car is the embodiment of this idea, just an opportunity to realize this idea – to move in space.
… work in the market is to develop the idea behind it
If a company produces mobile phones, then you need to look for an appropriate idea, and logic suggests that such an idea is an idea that roughly sounds like “mobile communication through space". If you do not deal with the idea that underlies the market, then the product will not be sold, because he will not be able to realize it.
The trick is that the work in the market is to develop the idea underlying it. If you do not know what idea you are dealing with, then it is not clear what to develop and in what direction. If you start from the product, you will always be a loser, and if you start from the idea of the market, you will always be the leader, because you will offer something that allows you to realize it.
Powerful business with minimal investment
As a rule, the company produces more than one product. This means that it is necessary to identify the ideas under which goods are produced or services are provided for all goods or services. As a result, after identification, an idea map will be obtained, with which we will have to work. An idea map will, among other things, help you understand whether the markets are chosen correctly.
An idea map, among other things, will help to understand whether the markets are chosen correctly
It may turn out that there are ideas in the map that are not connected in any way. It is expensive to deal with such ideas, because it requires different resources and specialists. Accordingly, it may be decided that some markets and, accordingly, goods should be abandoned in order to increase business efficiency.
On the other hand, on the contrary, it may be decided that some ideas need to be added, because the available resources are far from being used to 100%, which also reduces competitiveness, and hence survival. Often companies own large markets, but they do not sell anything on them, because they simply do not know about their existence.
How to improve business efficiency
Building a profitable business offers the optimization of market performance. First of all, it is necessary to determine how many people there are with this idea in general and what is its activity. It may turn out that there will be as many people with this idea implemented as there are fingers on two hands, and we expected that we could sell millions of units.
However, it is not enough to have an idea, you still need to work on it.
To build a profitable business, you need to have a strong and promising idea, because an idea is the foundation of a business. To find out if there is an idea and how strong it is, for example, you can conduct a brand analysis. However, it is not enough to have an idea, it must also be pursued. It is not necessary to hope that people themselves will be imbued with the corresponding idea.
It has never been in the history of mankind that ideas develop themselves, which means we can safely say that this will not happen in the future. In order to build a profitable business, you need to work hard at an ideal level. You need to choose a promising idea, formulate it and pump it over to employees working in the company.
Profitable do-it-yourself business
We must also keep in mind the fact that everything flows and everything changes. This means that ideas have a life cycle. They are introduced, embodied and become obsolete. After the idea becomes obsolete, the goods for its implementation become unnecessary. For example, the idea of communism has remained in the past and the goods that served to implement it have become unnecessary.
Accordingly, in order not to be left on the sidelines, you need to constantly create new markets based on new ideas.
Once an October badge or a pioneer tie were very popular goods, but now no one needs them, but instead they need goods that serve to implement new ideas: mobile phones, computers and much more. Accordingly, in order not to be left on the sidelines, you need to constantly create new markets based on new ideas.