Business promotion from professional marketers
Once your company did not exist, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, no one knew about the company except you. It can be said that for others it did not exist. She was just for you. It was difficult for you, you needed partners, clients, employees. But you didn’t have them, because no one knew about you.
Then you started active work and learned about your company. At first, few people knew about it, then more, then even more. Each of those who got acquainted with the company formed a certain impression about it. You yourself are familiar with the company. We are familiar with its history, with its possibilities. For you, she is your own, dear, the best. The company makes a good impression on you.
But for new people, your company is an absolutely blank, completely blank sheet. Until the first contact is made. It is the first contact that leads to the formation of the first impression. Very often it is fixed forever, and it cannot be changed later. There is one very significant point. It consists in the fact that the first impression is formed on the basis of interaction with the “aura of the company".
Promotion of business with the help of a legend
There is no real information, so there are no other options for dating. Capturing the "aura of the company" invisible to the eye, people form the first impression of it. It can be positive, negative, neutral, or anything else. The range of impressions is very wide. A lot of things depend on what the first impression will be.
Promotion of a business with the help of a legend is very effective
Prospects open only if a positive impression is formed. Of course, you can then try to change your mind, but it is very expensive and often impossible. The task is to immediately provide a positive opinion. How to make sure that a favorable opinion is formed about the company? For this, the world’s leading corporations use a very effective tool called the company legend.
Promotion of business with the help of a legend is very effective. It usually writes about how, why and under what circumstances their company appeared. Usually this is a very interesting legend, however, only if it is written by a professional in his field. Only a professional can present the facts about the company in such a way that a pleasant impression will be formed about it. Only a professional can present any fact in a positive light.
Promoting a business with a brand
The legends are very interesting to read. From them you can find out that the company started in a simple garage. Either the company started because one day its future creator simply forgot to return the video cassette to the rental. There are also cases when a company was created just on a dare. They use the legend for a reason. It is indeed an effective promotional tool.
The most important function is that the legend is the beginning of the brand. If you don’t have a legend, then you don’t have a brand, just a name or trademark. A brand is not a word that a person sees, but the sensations that a person experiences when he sees the word. The brand allows you to make sure that a person has a positive feeling when he sees the name of the company. There are many benefits from it, because the legend:
- creates an "aura of the company";
- forms a positive opinion;
- attracts like a magnet;
- commands respect;
- creates value;
- distinguishes from competitors;
- introduces customers to your business;
- creates trust.
Whether you create a legend or not is not important. She will anyway. If you don’t create it, then others will. If you do not force it, it will be generated by accident. It is clear that it will develop, most likely in a negative format, because most likely it will be formed by envious people and most likely in a negative way for you, as a result of which you will lose many customers.
Promotion of a business with the help of a legram
The consequences in the event that the legend is not created by you are very sad. Promotion of business significantly difficult. You, as often happens, will have to explain for a very long time and persistently that the information being disseminated is not true. Therefore, it is better to ensure the dissemination of positive information in advance. The legend you created works for you, but the one created without your participation works against you.
Almost 100% of really successful companies have a legend and this is one of the reasons for their success.
The main thing to remember is that there is a company legend that feels like real, and there is one that feels like fiction. The only difference between them is that behind a real legend is an idea, which is the core of the business. Creating a real legend involves the use of appropriate tools. In noomarketing, a special tool is used for this – business legram.
With this tool, you can quickly prepare a real legend and join the club of the world’s best companies. Almost 100% of really successful companies have a legend and this is one of the reasons for their success. To be convinced of this, it is enough to go to the Internet and, for example, read the stories of the creation of the most expensive and famous companies in the world.
How to make a business successful
Well-known companies are worth billions of US dollars. Any accident of the patient will hit their price. Hence, they are not mistaken, on the contrary, those who ignore the use of the legend are mistaken. First of all, because the legend is the beginning of the brand. Without it, he simply does not exist. Without it, there is only a name, a trademark, but not a brand. The brands of successful companies are expensive precisely because they have an idea and a legend behind them.
There is an informal club of legendary companies
There is an informal club of legendary companies. Their names always come to mind first, and this gives them a total competitive advantage. Some of them have long remained only in history, but most are alive and well. They will live and prosper for a long time, because their clients need them. It includes the coolest companies in the world of all time. These companies are strong, charismatic and attractive. You can become a part of this club.
It’s easy to get into it. To do this, it is enough to have a real legend, and she will do the rest herself. Only a high-quality legend works wonders and develops a business to the level of the world’s most expensive corporations. A legram legend will take your business 10 levels up in the direction of excellence. This is a great reason to order a company legend.