💅 Opening a Nail Salon: A Guide for Europe and the US 💼
How to make your business in the beauty industry successful and in demand? Manicure rooms are one of the most promising areas, while the share of income from manicure services in beauty salons can be up to 40%. Given the growing popularity, opening a manicure room can be a great way to start your own business with minimal investment. In this article, you will find step-by-step instructions on how to open a manicure room, estimate the necessary costs and get advice on choosing equipment, masters and promoting your business.
💼 How to start: first steps to success
Opening a nail salon from scratch requires not only initial investment, but also competent planning. Before you start, it is important to calculate the budget and prepare all the necessary documents for business registration.
Business registration
To register a business in the US or Europe, you will need to choose a legal form: a sole proprietor or a limited liability company (LLC). The right choice depends on your long-term plans and the scale of the business. Online services such as $LegalZoom$ will help you quickly and easily register your business, drawing up all the necessary documents.
Standard codes for registration:
- SIC code 7231 (Beauty Shops) – USA.
- SIC code 9602 (Hairdressing and other beauty treatment) – UK.
Budget and main costs
To open a three-workplace manicure salon with an area of 30 m², you will need approximately $8,000. This money will cover the rent of the premises, the purchase of equipment and initial advertising costs.
| Expense item | Average cost |
|---|---|
| Rental of premises | $400 per month |
| Repair | $500 |
| Equipment and furniture | $2,200 |
| Professional tools | $900-1,000 |
| Consumables | $500 |
It is important to consider that business investments may vary depending on the location and scale of the project. It is important to carefully calculate all expenses to avoid unexpected financial difficulties.
🏢 How to choose the right premises
A manicure room must meet certain standards to ensure comfortable work and safety for clients. For example, each workstation must occupy at least 4.5 m², and the manicure and pedicure areas must be separated.
Key requirements for the premises:
- Sanitary and fire safety standards: Ventilation, hot and cold water supply.
- Instrument processing areas: A separate room for sterilization is required.
- Area: Minimum 30 m² for three manicure stations, a pedicure area, a reception desk and utility rooms.
The cost of renting a space varies depending on the city. In cities with a population of 1 million people, rent can be around $400 per month. Keep in mind that it may cost an additional $500 to renovate and equip the space.
💅 Basic services of a manicure salon
When opening a manicure salon, it is important to offer clients a variety of services. From standard manicures to specialized procedures – the range of services directly depends on the professional skills of the masters and the available equipment.
Types of services:
- Nail extension and correction.
- Paraffin therapy for hands and feet.
- Massage and care procedures.
- Peeling, masks and scrubs for hands.
- Treatment procedures for nails.
The wider the range of services, the greater the chance of attracting different clients and increasing profits. You can also consider additional services such as pedicures or skin care, which will require expanding the premises or hiring additional staff.
💬 How to choose masters
The qualification of the masters plays a key role in the success of your manicure salon. Clients return to those masters who not only offer quality services, but also create a pleasant atmosphere.
Requirements for masters:
- Specialized education: Masters must have certificates of completion of professional courses.
- Communication skills and politeness: It is important to be able to find a common language with clients and offer personalized service.
- Regular medical examinations: Having a health certificate is mandatory, and craftsmen must also undergo regular medical examinations.
When hiring professionals, it is worth paying attention to their experience, qualifications, and desire to improve their skills. This can also be a great opportunity to offer unique services and attract clients.
📢 Effective advertising: how to attract customers
Attracting customers is one of the most important aspects when opening a nail salon. Good advertising can quickly take your business to the next level. It is important to combine online and offline promotion methods.
Effective methods of promotion:
- Standees and signs: One of the simple and affordable ways to attract passers-by.
- Social media: Instagram, Facebook, and TikTok pages can help you build a subscriber base and attract customers online. You can post your artists' work and discount offers.
- Landing Page: A simple Landing Page can cost anywhere from $100 to $300, but can be an important tool for driving online traffic.
- Printed materials: Flyers and leaflets with information about the salon and promotions will help attract the attention of local residents.
You can also organize a promotional event on the opening day with free master classes, competitions and a photo report, which will attract more attention to your salon.
💸 Profit and Expenses: How to Calculate Income
You can calculate the income of a manicure salon based on the number of clients per day and the average bill. The approximate average bill for manicure services is $16. Each master can serve 4-5 clients per day.
Example of financial calculations:
| Indicator | Average cost | Number of clients per day | Income per month |
|---|---|---|---|
| Average bill | $16 | 4-5 clients per master | $6,000 – $7,500 |
| Rent | $400 | ||
| Public utilities | $100 | ||
| Salary of craftsmen | $2,000 | ||
| Advertising | $80 | ||
| Other expenses | $200 |
Fixed costs:
- Rent: $400 per month.
- Utilities: about $100.
- Payroll: The salary of the foremen will be approximately $2,000 per month.
- Advertising and Marketing: from $80 per month.
⁉️🤔 Popular questions and answers
- How much does it cost to open a nail salon?
Opening a nail salon can cost around $8,000, including rent, renovations, equipment, and supplies.
- Do I need to register a business to open a nail salon?
Yes, business registration is mandatory. You can register a sole proprietorship or LLC, depending on the country and development plan.
- What services are most in demand in a manicure salon?
The most popular services: nail extensions, classic manicure, paraffin therapy and medical procedures for nails.
- How quickly does a manicure salon pay for itself?
The payback period of a business depends on the number of clients and the effectiveness of advertising. On average, it can take 6-12 months.
- What documents are needed to open a manicure salon?
You will need documents for business registration, a lease agreement, craftsmen's certificates and a health certificate.
- How to advertise a nail salon?
Social networks, a business card website, print advertising and word of mouth are the most effective methods of promotion.
- Do you need special equipment to sterilize instruments?
Yes, a nail salon must have sterilizers to ensure the safety of clients.
💎 Results and conclusions
Opening a manicure salon is a profitable and promising business that can be started with minimal investment. With proper organization, quality services and effective advertising, a manicure salon can bring in stable profits and expand in the future. Success depends on choosing the right premises, qualified personnel and active promotion of the business on the Internet and offline.