🧲 How to retain customers: secrets of an effective approach 💼
What is the best way to retain a customer? Discounts? Bonuses? Good service? Low price? In some cases, yes, but not in all. In all cases, effective customer retention is achieved only through the customer's love for the brand. If you make a customer fall in love with your brand, then he will belong to you for a long time. This is not as difficult to do as it may seem, and if you succeed, the effect will be amazing.
Anyone can do this because it is very easy to do: you just need to be the first to satisfy the client's need. To satisfy the client's need is to eliminate that state in which he wants something, but does not know what, to eliminate the state of uncertainty. You just need to be the first to come to the client's aid, then you can explain to him that he wants your product or service. You need to do it correctly, you need to do it in such a way that the client believes. If he believes, then the job can be considered done.
In order to correctly explain the client's need, in order to understand how to sell more, you need to know what a need is, how it arises, how it works and how it affects the client. Need is the key to effective client retention. Understanding this concept, studying it is beneficial at least because by understanding what a need is, you bring your brand closer to the client, and he, willingly or unwillingly, begins to love it.
Effective customer retention with brand
Love begins because an intimate atmosphere arises, where there is only the client and the brand, no one else. Such an intimate sphere contributes to the emergence of feelings. The consumer simply falls in love with the brand. By understanding the needs, you transfer communication with the consumer from the sphere of business and economics to the intimate sphere. The intimate sphere contributes to the formation of mutual understanding and trust. If earlier you acted as a swindler for the consumer who wants to deprive him of money, now you become a partner who wants to help him.
The consumer will no longer be able to go “left” and buy a product or service from competitors. Understanding the essence of the need and how it works significantly changes the alignment in the sphere of competition and the fight for the consumer in your favor. Previously, the consumer was one of many for you. He felt it, and you were also one of many for him. Now you get an almost unshakable competitive advantage, such a competitive advantage that allows you to effectively retain the client. The feelings that arise in the consumer for your brand will protect his love for it.
The consumer will no longer be able to go “left” and buy a product or service of competitors. He will think only about your brand. He will look for new meetings, he will worry when you have problems, he will cry with you, he will want to help you. It is clear that this help will consist of a desire, only a desire to buy your and only your product, because only such an action will look like an expression of love in his eyes. That is why the role of marketing in the economy is enormous.
Brand as a magnet
A consumer who is in love with your brand will treat your advertising differently. If before he could consider it as a boorish bribe, now he will consider any remark addressed to him from your side exclusively as signs of attention and will react to them accordingly. He will sit in front of the TV or at the computer and wait for a new advertisement to come out in order to receive another portion of signs of attention. He will even begin to get upset if you begin to show him fewer signs of attention than before, during your first meetings.
The love for your brand will be so strong that the consumer will want to share it with others. He may even count the number of meetings with the brand, the number of dates. He will return home after work as if on wings, because he knows that at home he will have TV or the Internet and a new meeting with your brand. This is what effective customer retention is, that in fact you don’t even need to hold him, he will hold on to your brand himself.
The love for your brand will be so strong that the consumer will want to share it with others. When communicating with friends, relatives and acquaintances, he will always talk about your product. If someone starts arguing, he will be ready to fight and prove that your product or service is the best. In this way, he will spread his love for your product or service completely free of charge for you, purely out of a feeling of love for you.
Free clients
The consumer's words about how good your products or services are will be so sincere that the consumer will begin to believe. At first it will be faith, and then it will be a desire to personally taste your love, try your product or service. Effective customer retention also has such a pleasant bonus. New clients are absolutely free – this is always nice. It is especially nice that these clients love you. You can even say that you get not one, but two bonuses at once.
These are the interesting metamorphoses that will happen to the client when you become closer to him. These are the interesting metamorphoses that will happen to the client when you become closer to him. But for this to happen, it is necessary to switch to new algorithms of working with him. The first step in this direction is probably the most difficult, because it involves developing a new understanding of what a need is and involves some time spent on this process.
In order to develop a new understanding, you just need to read articles about need, but only practical articles about need, articles that reveal the essence and mechanisms of need, and not academic ones that give a definition and some general information. After all, we don’t need to pass an exam, but to do business. For example, in the materials “Fighting Competitors” and “How to Guarantee Customer Retention” you can read about how you can fight competitors through understanding need.
Effective customer retention as a guarantee of sales
It is also important to keep in mind that the client can and will love the brand, only the brand, and not the trademark. People always love for the content, not for the form. So the brand is the content of the form, the inner essence of the form, the essence that is hidden behind the trademark. The difference cannot be explained in a few words; it can only be explained through detailed material containing practice.
In general, marketing and its tools, such as branding, are what allows you to guarantee effective customer retention. Accordingly, you can learn more about what a brand is, how it differs from a trademark, and some rules for creating a brand from the material “Brand of Minsk – Alternative Options”. It very clearly reveals the essence of the brand using a specific example. In general, marketing and its tools, such as branding, are what allows you to guarantee effective customer retention.