🛠️ How to retain a client and not let him leave 💼
The modern economy is characterized by a deficit of buyers, so all businessmen think about how to retain a client. When a client has left or is about to leave, you feel uneasy. First, you start frantically calculating your financial losses, and then you start thinking about how you should have kept him at any cost.
When a client leaves, a feeling of jealousy arises. This is an unpleasant feeling, because you will have to look for another client to replace the one who left. Where to find him, where to get a client to replace the one who left, is unclear. There are many competitors and all clients are usually already placed with them. Accordingly, you must either lure clients from competitors or try to get your own back.
Both poaching and returning clients are huge investments of time, money and nerves. Therefore, it is better not to let clients leave, it is better to make sure that they are yours forever. The answer to the question of how to retain a client is only in marketing. Those who are good at marketing do not let clients leave them.
How to Retain a Client Guaranteed
In marketing there is such a concept as need. The client's need is the starting point of marketing, marketing begins with it. Need itself is, on the one hand, a feeling of lack of something, and on the other hand, need is when you do not know what exactly you need. You feel that you need something, but you do not know what exactly, there is a feeling of uncertainty.
In fact, it turns out that the one who “dinners the consumer, he dances with him” So, the one who is the first to answer the client's question about what he needs will get the client forever. Roughly speaking, how the consumer satisfies his need for the first time, i.e. information hunger regarding this type of uncertainty, forever determines what kind of need he will form, and the need is almost eternal, it is difficult to change it.
In fact, it turns out that the one who “dinners the consumer, is the one who dances him.” Everything is like in life – whoever gives a quality answer to a potential consumer about what the feeling that gnaws at him is, the one who embeds the corresponding information in the consumer, essentially determines all his subsequent behavior regarding this need.
How to Retain a Client Effectively
The one who has embedded such information is like the one who has deflowered the girl, or the one who has deprived the guy of his effectiveness. The first partner always remains in the memory of the girl or the guy and often determines his or her sexual life. If the need has already been formed, then it is necessary to create a new need and arrange everything so as to satisfy it first.
When choosing a product, we always unconsciously strive to find either the one that was our first or the one that is similar to it. In this case, the client also becomes yours forever and the question of how to retain the client disappears by itself. The information received about this need is somewhat similar to first love, it sets the “ideal”, i.e. how to love. When choosing a product, we always unconsciously strive to find either the one that was our first or the one that is similar to it.
For example, I was recently looking for a leather jacket. I didn't like anything about it, but then I saw it. I put it on, and it was as if it had been made for me. But a disaster happened, because it had a defect and I had to return it. I didn't return it the first time, I liked it so much, I returned it only when I discovered another defect. I've been looking for exactly this jacket or something similar for the second year now, but I can't find it.
How to Retain a Client Without Problems
Another very clear example is gratitude to people who helped us. We are grateful to those who promote us up the career ladder. We are grateful to those who help us in difficult life situations. We have approximately the same feeling in relation to what gave us the answer to the question – what does this feeling mean?
Information that satisfies our need is like an instruction that shapes our behavior. We are grateful to them and in response to their help we want to do something for them in return. We don’t have many options, which means we do what we can – we buy their product or service. A need satisfied in a certain way, like a track in freshly fallen snow, a satisfied need is the key moment when searching for an answer to the question of how to retain a client.
We intuitively feel that it is much easier and safer to follow the track, and we choose the path along it. Walking along the track, we see that the one who made it did it without problems, which means he set a good example for us and we should follow him. Information that has satisfied our need is like an instruction that shapes our behavior.
How to Retain a Client Reliably
It is known that before someone becomes the master of a mustang, he must tame it and break it in. The process of breaking in itself causes strong emotions in the mustang, he does not know what they are, because the emotions arise for the first time. He simply feels the pressure, twitches, rushes about. If the mustang knew what these emotions mean, he would behave rationally.
The same thing applies to the client – you also need to explain his condition to him. So the process of breaking in is the process of rationalizing these emotions. As a result of this process, an information construct is formed, which then seems to say to the mustang: if you have these emotions and if you want to get rid of them, you just need to let this rider mount you and do what he says.
The mustang listens to this information construct, allows the rider to mount it, the tension subsides and it calms down. Then again and again and eventually everything starts to happen automatically – the mustang is broken in and fit for use. The same thing applies to the client – he also needs to be explained his condition.
How to Retain a Client on a Budget
Let's take a wild kitten that has never seen a person. Almost always, it does not allow a person to approach it, even if you manage to catch the kitten, it is very difficult to tame it later. It will still remain wild. The consumer also remains wild in relation to need, if he is not tamed in time. There are many examples from life.
Very often, representatives of the older generation are afraid of new technology. You can take, for example, the older generation. Very often, representatives of the older generation are afraid of new technology, for example, computers, because when they were young, they did not get acquainted with them and now they are often afraid of them. It is very difficult to change the opinion of the older generation about computers, they seem dangerous and incomprehensible to them.
In order to restructure a person's thinking, it is necessary to expend efforts 10 times greater than was initially necessary. Therefore, if you do not eliminate uncertainty first, in the future, if there is a desire to get a certain client, you will have to expend efforts 10-100 times greater than it would have been possible if you had started with this initially.
How to keep a client forever
The examples show that it is necessary to approach the formation of need carefully. Need is a marketing tool that ensures effective customer retention and allows you to get an answer to the question of how to sell more. If you take the most direct part in the formation of need, you bind the client to yourself.
Satisfying the needs of customers – you get rid of competitorsSatisfying the needs of customers – you get rid of competitors. It will be very difficult for them, and often almost impossible, to get ahead of you. They will have to prove to the client for a long time that they can also satisfy their needs, but you will not have to do this, because when the consumer thinks about this need, he will simultaneously remember you as the one who once helped him.
The first thing to do in marketing is to give an answer to a potential client about what his condition means, to give him information about this condition, i.e. to eliminate his need. To do this correctly, read articles on marketing and articles on sales. If there are few of them, you can always get advice on sales and marketing, and with them, answers to all questions.