🖋️ Content Marketing in 2024: How to Make Money
What if you had the opportunity to create content and earn good money doing what you love? Many online platforms offer author rewards, but there are those that stand out with their unique algorithms and conditions. One of these platforms is Yandex Zen – a unique content platform where users can earn money by publishing interesting articles and posts. In this article, we will consider how monetization works on content platforms, what principles should be taken into account when creating a successful channel, and also give practical recommendations for increasing income on such resources.
💡 Principles of monetization on the content marketing platform
A content marketing platform like Yandex Zen allows authors to create articles and get paid for it thanks to a built-in advertising system. The more views and reads an article gets, the higher the author's income. An important feature is that the entire process of working with the platform can be started without investment.
📝 How much can you earn on content platforms?
Earning potential directly depends on the popularity of your channel and the quality of the content. On average, authors can earn about $40,000 per month with stable activity. Here is an example calculation:
- An article of 2000 characters can contain one advertising banner.
- The cost of one banner per 1000 views is about $30.
- If your article gets 10,000 views, you will get $300 in one day.
Thus, increasing the length of the article and the number of views directly affects the income. For example, an article of 3,000-4,000 characters can accommodate two advertising banners, which will double the earnings. But there is an important condition – the number of readings to the end of the article also greatly affects the income.
🚀 How to start earning: basic steps
To become a successful author on the platform, you need to follow several steps:
- Channel creation. Channel registration is done through your account linked to the platform. Pay attention to the rules to avoid mistakes at the initial stage.
- Publishing content. Articles should be unique and interesting. To check uniqueness, you can use tools such as Content Watch.
- Monetization. You can start earning income once your articles reach 7,000 views per week. Until then, your channel will be in the “sandbox” — the stage where the system evaluates your content for further promotion.
- Launching advertising. After reaching the minimum threshold of views, you can add advertising either manually or automatically through your personal account.
📊 Comparative income table on various content platforms
For a better understanding of how such platforms work, here is a comparison table of the main players in the content platform market:
| Platform | Content type | Average revenue per 1000 views | Connecting monetization |
|---|---|---|---|
| Yandex Zen | Articles, posts | $30-$100 | 7,000 reads |
| Medium | Paid articles | $5-$15 | Unlimited views |
| Substack | Paid subscriptions | $10-$25 | From subscribers |
| WordPress.com | Blog and, articles | $3-$10 | Through paid plans |
🎯 How to write articles to earn more?
To successfully monetize content, it is important to follow several rules:
📌 Select a topic
Popular topics on content platforms include health, travel, business, show business, and cooking. Topics related to news and TV series also often appear at the top. But it is important to find unique approaches while avoiding excessive competition in niches.
📌 Optimal article length
Don't write articles that are too short or too long. The optimal volume is 3,000-4,000 characters. Such articles hold readers' attention and are easier to promote.
📌 Visual elements
Be sure to add images to your articles. This keeps the user's attention and encourages them to read the text to the end. Example: for an article 3,000 characters long, it is recommended to add 4 images.
🔥 How to create a successful channel?
Successful authors on platforms like Yandex Zen focus on the following aspects:
- Regularity of publications. To gain the attention of the audience, it is important to write at least 3-5 articles per day. This helps to gain views faster and get more ad impressions.
- Attractive Headlines: The article starts with a headline that should grab attention. Avoid boring and ordinary wording, instead make the headlines appealing and intriguing.
- Uniqueness of content. Each material must be unique, otherwise the system may impose sanctions on the channel. Always check articles before publishing.
⁉️🤔 Popular questions and answers
- How long does it take to start making money on the platform?
It usually takes 2-3 weeks of active publishing to reach the minimum views threshold.
- How to choose a topic for an article so that it becomes popular?
Popular topics include health, travel, cooking, and news. It's best to choose topics that are relevant and interesting to your audience.
- Can I use other people's images in my articles?
No, it is better to use your own photos or images with usage rights for publications.
- What are the requirements for content quality?
All articles must be unique, informative and interesting. Materials undergo strict moderation.
- How to earn more on the platform?
Write medium-length articles, add visuals, and choose popular topics. It’s also helpful to publish 3-5 pieces per day.
- What happens if my content does not comply with the platform's rules?
Your channel may be banned or sent to a sandbox to be tested for compliance with the rules.
- Is it possible to work on multiple content platforms at the same time?
Yes, many authors publish on multiple platforms to increase their income.
💎 Results and conclusions
Content platforms offer a great opportunity for authors to earn money by publishing articles and blogs. Platforms like Yandex Zen provide high income potential if you follow the rules and guidelines. It is important to create unique content regularly, focus on popular topics and use monetization opportunities. Successful work on the platform requires time and effort, but the result is worth it – you can earn a stable income doing what you love. Developing your own channel requires both creative and strategic efforts, but the reward for this is financial independence and the ability to create unique content for a wide audience.