🌍 SMM trends 2024: what to use to promote your business 📱
How do you use social networks? If your goal is to make money or promote your brand, what strategy have you chosen? Today we will consider several areas that will become the main trends in SMM for 2024. But remember, not everything that is popular among users immediately brings financial benefits.
🚀 Five Key SMM Trends in 2024 to Promote Business
🕶️ Augmented Reality – A Step Forward
Mobile gaming and augmented reality (AR) have long gone hand in hand, but now AR is starting to take over social media as well. One of the most prominent examples is Instagram’s filters and filters, which have their roots in Snapchat. These technologies started out as entertainment tools, but are now being used to promote brands and products. Augmented reality is predicted to become increasingly popular on social media platforms, allowing users to interact with brands through AR filters, just like brands do on Snapchat and Instagram. It’s a powerful audience engagement tool that’s just starting to take off.
📖 Stories are not just a trend, but a tool of influence
Social media Stories have captured the attention of millions of users around the world. On Instagram alone, over 500 million people use Instagram Stories every day. This content format allows you to share life events, promote products, and create close and authentic connections with your audience. For businesses, this is a great opportunity to introduce your product through informal but dynamic content. Integrating Stories into your promotional strategy helps brands stay visible to their audience. To stand out in a crowded information flow, it is important to use creative elements such as GIFs, polls, and links in Stories.
💡 Influencer Marketing – The New Rule of the Game
Influencer marketing continues to gain momentum. According to Influencer Marketing Hub, over 90% of brands report high efficiency when working with bloggers and opinion leaders. In 2024, Instagram, YouTube, and TikTok will be the main platforms for working with influencers. Influencer marketing allows brands to build trust with their audience through those who have already earned the loyalty of their followers. However, companies must be careful to avoid “spamming” advertising messages, which can lead to user churn. The key here is to balance advertising and authenticity.
🤖 Bots and artificial intelligence
Messengers and chatbots have become an integral part of social media communication. In 2024, bot usage continues to grow — according to Facebook, there are already over 300,000 active chatbots in Messenger, and this number is only growing. These tools help automate answers to frequently asked questions, improve customer service, and offer personalized solutions. But not everyone perceives bots positively. Some users believe that they “dehumanize” communication. However, for millennials and generations born after 2000, interacting with bots has become commonplace. Brands must find a balance between using chatbots and maintaining a human element in communication.
🎥 Video broadcasts — new opportunities for brands
Live videos have been one of the key trends in social networks for several years now. Marketers note that video broadcasts are becoming the most effective way to interact with the audience. This format offers brands the opportunity to show their products or services in real time, demonstrate the work process or answer customer questions. Users trust “live” content more – without ideal staging and with elements of informal communication. This helps to lower the barrier between the brand and the audience, increasing the level of trust. Using YouTube Live, Facebook Live and TikTok Live will help brands increase their engagement in 2024.
📱 Mobile technologies – the smartphone decides everything
Mobile devices have long been the primary way people access the internet. It is predicted that by 2024, more than 75% of social media users will use mobile apps to access content. Platforms like Instagram and TikTok were originally designed for mobile use, and their functionality is becoming more extensive every year. Given this trend, companies must adapt their content for mobile devices. This includes short videos, optimized images, and mobile-friendly website and app interfaces.
⁉️🤔 Popular questions and answers
- What is influencer marketing?
It is a form of promotion where brands work with bloggers and influencers to promote their products or services to their audience.
- What role does augmented reality play in social media?
AR helps brands engage audiences through interactive elements like masks and filters, making the experience more engaging.
Instagram, YouTube and TikTok are the main platforms for working with influencers.
- How can chatbots help businesses?
Chatbots automate communication with clients, improving the quality of service and speeding up the processing of requests.
- Why are video streaming so popular?
Live videos help brands showcase their product in real time, creating a sense of intimacy and trust with their audience.
- What platforms are best for live streaming?
YouTube Live, Facebook Live, and TikTok Live are the main platforms for video broadcasting.
- How important is it to make content mobile-friendly?
This is very important because most social media users access the platforms from mobile devices, and inconvenient content can turn off the audience.
💎 Results and conclusions
2024 will bring even more opportunities for businesses on social media. Augmented reality, influencer marketing, chatbots, and video broadcasts will become key tools for audience engagement. Mobile devices continue to dominate, and brands that adapt their strategies to mobile audiences will gain a significant advantage. It is important to remember that the key to success is not just following trends, but using them wisely to create authentic and useful content.