Save business and avoid bankruptcy

There is only one effective way to keep a business going – marketing. If there is no marketing, then there are no customers and no business. In 99% of cases, problems in business arise due to the lack of marketing or its poor quality. If you think otherwise, then imagine for a second that all the customers have disappeared. There were customers and suddenly they are gone. There are no clients.

All are gone. There was no one to sell. Warehouses are full and there are no customers. No one is interested in goods and services. There is silence around, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You are looking at a photograph that captures a moment. Imagine, imagine. Be brave, face reality.

Show her what you're worth. Show her who you are in life. Watch until one of you blinks. If she blinks first, you win. If you are, then she won. Only by looking into the eyes of reality can you see yourself, can you understand who and what you are. You will be able to understand what place you and your business occupy in this world.

How to keep business and customers

Looking into the eyes of reality, you will look at the starting point and see how to save the business. Looking at the starting point, you will clearly understand that not everything is as scary as it might seem. Why? Because you will not go below the starting point, because it is the limit, the absolute limit beyond which there is nothing. The starting point is the bottom. The feeling of the bottom is relaxing and soothing. When you lean against the bottom, you will understand what to do if the business does not go.

You see the potential, just huge potential.

Standing at the bottom, look up. What do you see? You see the potential, just huge potential. You see the potential not only of yourself, but also of others. Every business has potential that just needs to be realized. Everyone needs goods and services. Therefore, customers will never disappear. This will never happen. They have always been, are and will be.

The only question is to find them, and to find them quickly and cheaply. If consumers are expensive, you earn little or even in the red. If you look for customers for a long time, then others can find them and offer them their goods or services, and you will be in flight. So if you want to know how to keep a business going, the answer is really simple.

How to save business and money

To keep a business, you just need to get consumers faster than others and as cheaply as possible. The idea is certainly banal, but it is not easy to implement it. There are no other ways. Save the business in other ways will not allow competitors. The cheaper the consumer, the higher the profit, because there are no other sources of cost reduction.

Clients themselves are not generated

By themselves, customers are not generated, they must be produced. It is as natural to spend on the production of customers as it is to spend on the production of a product. Is it possible to do without creating customers and spending on it? It is impossible, because the client will not know about your product. No one but you will do this, no one but you will talk about your products.

In order to tell a customer about a product or service, information transmission channels are needed, information carriers are needed, and most importantly, high-quality information about the product or service is needed, and not any, but in a language understandable to the client. If you do not have channels, there is no information, its carrier, you will not be able to inform the client about your products. absolutely nothing.

Marketing as a way to keep a business

This means that you will never be able to get customers in general and cheap customers in particular. To get at least some customers, and even more cheap and fast, you need very high-quality marketing. It is not customary to talk about it out loud, but the main purpose of marketing is to reduce the cost of customers and reduce the time of their generation.

So marketing is fishing with a net

You can fish with a fishing rod, or you can put a net. So marketing is fishing with a net. If you set up the net correctly, you can catch a lot of fish at one time. Of course, you need to invest in a net, it costs a little more than a fishing rod. But on the other hand, you don't need a bait, which is enough for exactly one time. As a result, the net is cheaper than a fishing rod.

Moreover, fishing with a fishing rod suggests that you need to sit and catch. The network can be installed and periodically checked, doing other things at this time. Marketing is like a network, therefore it is a very popular tool all over the world that helps to keep a business. Huge amounts of money are being invested in it. Very often investments in marketing reach 20% of revenue.

The right way to keep your business

All this is not just so, because every dollar invested in marketing brings 5-10 dollars of benefits, and sometimes more, which allows you to save your business. That's why marketing is needed – it makes money, good money, it allows you to squeeze the maximum out of the amount invested. It may seem that 20% of investment in marketing from the amount of income is expensive.

You can invest in marketing later

But if you calculate how much money is lost due to the lack of marketing, then it becomes clear that in fact it is not so expensive anymore. Investing in marketing is one of the first investments. They are usually made before production even begins. You can also invest in marketing later, after you have caught enough fish with your line.

Fishing with a fishing rod will help save money for that. to buy a net and catch it. But this can take a lifetime. It is more logical to shrink a little and immediately catch it with a net. It is more logical to initially build all processes on the principles of marketing. Through marketing, you:

• Get only the right clients
• spend time only on the right clients;
• get many clients at once, not one at a time;
• spend money only on "your" customers;
• get the cheapest customers;
• do not make unnecessary movements;
• have a lot of free time;
• you have options for maneuvers;
• confidently move forward;
• manage clients.

Proven way to save business

There are several options for organizing marketing. One of them is to take a marketer on your staff and he will do everything. The second option is not to hire a marketer, but to contact specialized companies and they will do everything. The third option is to outsource marketing to a marketer who works with you but is not on staff.

Of course, your own marketer in the state is “closer to the body", but he needs to be paid a salary, plus marketing activities need to be financed. As a result, you have to pay twice. Marketing companies will only have to pay for specific products, but they will need to maintain an office, employees and other costs. Therefore, working with them is usually expensive. 

The most profitable option is a freelance marketer. It combines the advantages of the first and second options and at the same time it does not have the disadvantages that they have. The advantage of this option leads to the fact that it is chosen more and more often. The number of companies that start marketing with freelancers is growing every day.

The best way to keep your business

Thanks to marketing, millions of businesses are successfully growing. At the same time, due to its absence, millions of businesses wither, not understanding the reason for their situation. This is what makes the marketing popular. With its help, you can not only save your business, but also develop it. True, I must say that real marketing is popular, not pseudo-marketing.

Pseudo-marketing is like poison to plants

Pseudo-marketing, not only harms businesses, it also harms real marketing. Pseudo-marketing is like poison to plants. Where they are “watered”, everything dies there. Real marketing is like water for plants. Where they are “watered”, everything grows there. With true marketing, billions of US dollars are made every day. 

You can live without marketing, being in constant stress, uncertainty, fear for the future. You can become part of the real marketing world and stop thinking about how to keep the business going. You can implement marketing and start making good money.