How to position a customer and motivate him to buy

How to position customers correctly for your product? There are two competitors who sell goods like mine. It was originally my idea, but they copy everything from me. I do not know what to do. The inexpensive landing page that I use helps me attract customers, but it doesn't work. How to position the client closer to you?

Reason for low sales

Businessmen, sales professionals, entrepreneurs who do not know how to win over a client usually do not know their customers well and this is the main cause of the problem. They do not study them, do not study their needs and needs. They do not know what they need, but offer what they have.

As a result, they do not and cannot give customers what they need, and the customer goes to a competitor in the hope of finding what he lacks. Very often, a client does not find what he needs from a competitor. The client will go from one to another until he finds a place where he gets what he really needs.

Accordingly, if you give the client what he needs, he will not go to a competitor, he will stay. If you give the client what he needs several times, you thereby endear him to you, and for a long time. He will remember that you have exactly what he needs and will constantly come to you, which will allow you to build a powerful business.

How to position a client and sell a lot

How to position a customer is a basic question that many entrepreneurs, businessmen, and sales professionals ask, especially if they have little experience or education in the field of marketing. As a rule, few people receive a special education in the field of marketing, and as a result, the majority work according to the schemes that they use in life, i.e. according to household schemes that I managed to learn in my life. However, ordinary life and business life are different.

In domestic terms, there is communication at the level of sympathy, and in business terms, at the level of money. A businessman, entrepreneur, sales specialist without special education begins to build relationships with clients also at the level of sympathy, thinking that a client will come to him just for beautiful eyes. This is true in real life, but it does not work in business relationships, because business relationships are, first of all, the search for profit.

A person pays money and wants to get what he needs for them. He often earns them by hard work and does not want to scatter them. The client does not care whether or not the businessman, entrepreneur or sales specialist knows how to position the client, whether he owns marketing. He has money and he wants to get what he needs for them. If you get what you need, then there is trust, if you don’t get it, then there is no trust, beautiful eyes alone are not enough in this case, you need to satisfy the need.

The secret to big sales

You should not be offended by the client, because he is not like that, but life is like that, this is how the world works. The essence of the world is that ideas are introduced into people and people want to develop them. If the client receives a product that develops the idea introduced into it, then he is satisfied, he is happy. If he receives a product that does not develop the idea, then he is dissatisfied and unhappy. At the same time, he no longer wants to go to the place where he was made unhappy and goes to a competitor.

If you want to know how to position a client, if you want to learn how to do it, you need to study it and build a psychological portrait of the client. You need to find out everything that excites the client, all the ideas that are embedded in him, because the client buys goods from you not just like that, but to implement these ideas. When you have a psychological portrait of a client in your hands, you will be able to conduct business much better.

You will begin to understand what he needs, you can even prepare a selling commercial offer. Generally speaking, the psychological portrait of the client is what it is desirable to start a business with. First you need to build a psychological portrait of the client, choose a product that matches him to the maximum extent and only then start a business. You can build a portrait yourself, or order from us.

We can offer the creation of a psychological portrait using a new method. It's inexpensive and fast enough. To place an order for the creation of a psychological portrait, go to the contacts section and send an application in a convenient way for you. In the application, you need to indicate from which city you are, and what goods you are engaged in.