🌟 How to create a market and take the first place in Forbes

Creating a market is the highest level of marketing and a way to solve the main problem of business. The main problem that business has faced recently is the total decrease in the number of clients. Previously, many phones did not stop ringing day and night, and now it is good if there are 3-5 calls a week. But this is not the only problem.

There are still a number of problems, and one of the most serious is the poor response of potential clients to marketing stimuli. In other words, the response to advertising, announcements, events and other methods of communication has become very weak. The decrease in the number of clients and their activity has led to a significant decrease in sales volumes.

Sales have fallen many times over, both in physical volume and in monetary terms. The number of clients has decreased by an order of magnitude, but the number of businesses is not decreasing as quickly, so the fight for clients has intensified many times over. Clients are being taken away, lured away, led away. All possible and impossible means have been used. What happened and why did it happen?

Create a market and increase sales

The first and main reason is that there are no markets. There are isolated consumers, but there are no markets as systems. As soon as consumers had less money, they “went home “. When there are markets as systems, they “prop up” clients from within, keep them in their orbit, “don't let them go home”. When there are no markets, monetary motivation dominates.

It is the idea of ​​the market that motivates people to buy. If people have money, they buy; when they have no money or little money, they do not buy. As soon as people had less money because of the crisis, they began to buy less. But if there are markets as systems, then it is not the monetary motivation that prevails, but the ideal one, because any market has an idea at its core. It is the idea of ​​the market that motivates people to buy.

It is the idea that creates the desire to buy a product or service. Consumers are people who want to implement an idea and buy a product or service not because they have money, but because they want to implement this idea. When there is a market, even if people do not have enough money, they will “break their backs” but find it, buy the product and implement the idea that excites them.

How to Create a Market for Products

There is much evidence of this. For example, many students are starving, but they buy the latest iPhone. Young people who have earned a little money immediately strive to buy a BMW even with their last money. Creating a market is beneficial from all sides, because your own market stabilizes business. If there is a market, then a collapse in sales does not occur.

Creating a market is beneficial from all sidesIn turn, the absence of markets as systems, the absence of consumers as people in whom ideas are implemented, which they are pumped up with and which they want to implement – this is the reason for the collapse of sales and the reason for the weak reaction to advertising. There is only one solution to this problem – to create a market. How to create a market? Is it possible to create a market at all?

Is it difficult? Is it expensive? As has already been said above, the market is a collection of people in whom a given idea has been implemented. Each market is based on its own unique idea. Accordingly, in order to create a market, you just need to take an idea, implement it in people and pump them with this idea, thereby turning them into consumers. This is the main secret of the invisible hand of the market.

How to create a market for services

You need to implement the idea that can only be realized with the help of your product or service. In this case, you will create a market for yourself, and not for someone else. Are there any real examples of targeted market creation? There are such examples and one of them will be discussed below. Several years ago, I came up with an idea for a product that, among other things, allows you to hack the market.

The name is the key to the ideaIn the language of noomarketing, the idea chose me for its materialization. The implementation of the idea began. Everything happened from scratch. Initially, the product did not even have a name, but eventually it received one – a legram. By the way, the name is the first level of the idea's implementation, so the name of the product, company, service must be approached very carefully.

If the name does not correspond to the idea behind them, then it will not act as a conductor of this idea and, accordingly, it will be impossible to move on to the second level of materialization. The name is the key to the idea. The second level of embodiment of the idea is strung on the name – its essence. If the name does not correspond to the idea, then it is difficult to string.

Brief outline of market creation

The essence of the idea is embodied in some specific form and as a result a product is obtained. Accordingly, the essence must also correspond to the product. When there is a correspondence, then a best-selling product is obtained, and when there is none, then a chimera product is obtained. A best-selling product is in demand because it implements the idea, and a chimera product is not in demand because it does not implement the idea.

A market needs to be created, but how can it be done? The Legram is a new product, there were no consumers for it initially, which was shown by the results of the market testing. There simply wasn’t one. During the testing process, the Legram was presented to potential consumers, but they showed no interest in it. If there is no interest in the product, this does not mean that the product is bad.

This means that people simply do not have ideas that they can implement with the help of this product, or they have been implemented, but weakly, and consumers need to be pumped up. Accordingly, it was decided to create a market for the legram. A market needs to be created, but how to do it? How to create a market and what is needed for this? Is it possible to create a market at all?

Is it possible to create a market?

In certain circles, it is generally accepted that markets exist a priori, arise by themselves, and therefore do not need to be created. They exist, as it were, from the very beginning. Many businessmen proceed from the premise that markets are people. There are people, which means there are markets, which means there is no need to create anything, but you just need to offer a product and it will be bought.

Therefore, initially there are no marketsBut in fact, people are just people, and markets are a collection of people in whom an idea has been implanted and by which they have been pumped. Therefore, initially there are no markets. If there are markets, someone created them. The scheme for creating a market is shown in the picture above. Initially, ideas are not implanted in people and people are not pumped by them, therefore, initially there are no markets. There are just people.

Initially, ideas are in the world of ideas and from there they get into people. Legram is no exception, there was no market for it either, just like for any other product or service. In order to create a market for legrams, the first thing to do was to define an idea that could be implemented with its help. But defining an idea is not enough.

Idea as the basis of the market

The idea must be pulled out of the world of ideas, where it originally is, where it originally lives. The process of pulling an idea out of the world of ideas is scanning the idea. Then the idea must be formulated, i.e. transformed into text, graphics, sound, video. After that, the idea must be pumped up, saturated with it, so that it can be further worked with.

After implementation, the idea turns people into consumers. After pumping, carriers of the idea are created and then it is transmitted through channels and implemented in people. After implementation, the idea turns people into consumers. The set of consumers in which it is implemented is the market. The more consumers in which the idea is implemented, the larger the market and, accordingly, the higher the sales potential.

All the described operations with an idea, except for its transmission, are carried out using a market legram, which is the main tool for its construction and development. How to check whether a market is being created or not? Now it is very easy to do this – just enter any analytical service, for example, wordstat.yandex and enter the desired query in the search bar.

A real example of market creation

For example, if you enter the word “legram” into it, you will get the data shown in the picture above. As this data shows, after the idea was broadcast, the market began to form. Initially, while there was no broadcast of the idea, the number of requests for this word was zero. Then the broadcast began and requests began to appear.

The main thing is to see that creating a market is a reality. The idea was implanted in people, they knew that it could only be realized with the help of a legram and accordingly they looked for where to get it. The stronger the broadcast was, the larger the market became, the more people wanted to realize the idea. The numbers in the picture are, of course, small, but the channels used to broadcast the idea were not very powerful.

The created market is quite sufficient at this stage. If there is a need to expand the market, you just need to start broadcasting the corresponding idea through more powerful channels. The main thing is to see that the creation of the market is a reality. You can check the figures yourself. To do this, follow this link and enter the word – legram in the search bar.

Anyone can create a market

After the transition, put a tick in the point “query history” and you will get a picture like above. It shows “explosions” corresponding to moments of strong transmission of the idea. The idea was transmitted with different strengths so that it could be seen how it was responded to and so that it could be verified that the process was controlled and managed.

As the picture above shows, the algorithm used to create a market works. With its help, you can create markets, your own personal markets. Only the one who created them will be able to sell on them, because only he has everything necessary for this. Moreover, the consumer turns out to be active, responding well to advertising, promotions and other incentive events.