🥤 How Coca-Cola Marketing Made the Brand Successful 🚀

Coca-Cola marketing is so effective that for more than 10 years, or more precisely 13 years, Coca-Cola held the first place in the ranking of the most expensive brands in the world and only in 2013 another American corporation was able to displace it from the top of the pedestal. Who could displace Coca-Cola? It is clear that no one except Apple is capable of this. The new leader is a worthy successor to the old leader.

Despite the change of leadership, these companies have something in common – mega-effective marketing. It is thanks to marketing that both companies achieved success. For a long time, Coca-Cola ‘s marketing beat Apple's marketing, but this year Apple's marketing beat Coca-Cola's marketing. It is not yet clear how long the change of leadership will last.

Perhaps Apple has developed some secret marketing weapon and will now lead for a long time. However, it is possible that this is just a tribute to the fashion for mobile phones with an apple logo and very soon the new leader will be overthrown. It is already clear that Coca-Cola will not give up so easily. After all, 13 years of leadership is a very serious achievement.

Why Coca-Cola Marketing Is Effective

It is clear that Coca-Cola will never tell anyone about its secrets, especially about the secrets of marketing, because marketing is the basis of its success. You can find them out only if you analyze the activities of this company. This is what we will do, after all, it is very interesting to know what Coca-Cola marketing is. When analyzing the marketing activities of Coca-Cola, the level of market and consumer management immediately catches the eye.

An analogue of such management can be found in military affairs. It is immediately clear that this is not secondary, but primary management, in which the strategy of target marketing is applied. Primary management is such management, in which you manage basic characteristics, and not specific objects. An analogue of such management can be found in military affairs. It has such a concept as “commanding heights”.

If you control it, then you can really manage the situation, and others who are below, already adapt to your actions. It is the same in marketing. If you manage the basic characteristics, let's say the basic characteristics of the market, then you really manage, because only one can manage, there cannot be two sources of management.

What is the secret of Coca-Cola marketing?

If someone else controls them, then you can only adapt, although in reality it may seem to you as if control is taking place. You can take an analog of primary control from nature. The best example here is a raging sea. Sometimes there are waves on it. It seems as if they come from nowhere. But this is not the main thing, the main thing is that it is impossible to control them, you can only adapt to them.

But all this is only an adaptation, not a management of the situation. For example, to build such ships that cannot be covered by a wave and thus sink. You can build barriers through which a wave cannot pass and thus create “islands” of calm. But all this is only an adaptation, not a management of the situation. In reality, the waves are controlled by the wind, and only the wind, which creates them.

He, as the creator, can at his own discretion either create them, or stop the waves of the sea, or set the direction of the wave. He and only he is the real master of the situation and the “king of the mountain”. He and only he really controls, and everyone else adapts. Thus, in order to gain real control, for example, over the market, to become the “king of the mountain”, you need to become the one who creates waves in this market.

Why Coca-Cola Marketing Works

You can only really manage something if you are the “king of the mountain”, or if we take marketing – the “king of the market”. Becoming the king of the market is both easy and difficult. It is easy because it is done quite simply if you have the necessary technologies, and it is difficult because it is often very difficult to understand this, to understand what real management is.

Not consumers, but the idea is the basis of the marketThe main difficulty is to understand the real situation, and the real situation is that the market is based on an idea, and if you want to manage the market, you need to manage the idea. This will be the primary management. Not consumers, but the idea is the basis of the market. Accordingly, if you want to manage the market, you need to become the “wind” that manages the idea of ​​the market.

As a result, it will attract consumers with its waves like the sea, and you, like the wind, will control this sea. You can make it raging in order to lure surfing fans, or organize a calm to lure lovers of swimming in a calm sea without waves. By managing an idea, you can become a full-fledged “king of the market.” Competitors will not be able to do anything against this.

Why Coca-Cola Marketing Beats the Competition

They can only try to use the waves that the “king of the market” creates in their interests, but this can be used against them. First, you can let them “swim” in the sea, and then bring a storm and “drown” them all. This is what Coca-Cola marketing is all about. This company knows a lot about how to eliminate a competitor.

It may seem like some kind of unrealistic fantasyIt may seem like some kind of unrealistic fantasy. In fact, it is the most immediate reality. If you trace the development of all successful goods or services, it turns out that they all began as ideas. Only those goods or services survived whose producers understood what real management was and who based their activities on ideas.

Those companies that started to be clever and “reinvent the wheel” very quickly leave the market with big losses and damages. At the same time, they left with a complete lack of understanding of what really happened, and therefore they had no chance to try to return. They saw that others were doing well, they saw that others had good sales volumes and good profits, but they themselves could not achieve this.

What is the Coca-Cola marketing trick?

They could not achieve this only because they did not proceed from the fact that the market is based on an idea and it is precisely this idea that must be managed, because this is the kind of management that is real management. This is the way all the most successful corporations manage, which are the true owners of the market, as evidenced by the assessment of the marketing strategy of these companies. Coca-Cola marketing is also built on this.

Coca-Cola Marketing is Idea Management Companies that do not exercise real management can only adapt to the activities of the “market kings”, trying to guess where they will direct the market. You can guess once, twice, maybe even three times, but then one mistake and you are out of luck, because there is no control and no management. Coca-Cola has it. At the same time, everything that Coca-Cola does is manage ideas, to which it adjusts its products.

Companies that manage ideas also have access to a market expansion strategy. Coca-Cola marketing is idea management. It is because its products, such as drinks, correspond to the idea it has developed and promoted that they sell, and not because they have a specific taste, color or smell. It can even be said that through various associations and through the development of an idea, the taste of the drink is also given.

How to Copy Coca-Cola Marketing

The trick of Coca-Cola marketing is that it purposefully creates needs and markets, rather than waiting for them to form and then arranging everything in such a way that these needs can only be satisfied through the consumption of drinks and other products from the Coca-Cola Company. The Coca-Cola Company does not promote products, but ideas, and that is its secret.

Among other things, Coca-Cola offers its consumers personality marketing, thereby promoting the consumers themselves, making them more attractive in the eyes of others. If it promoted products, it would not have so many consumers, because managing them would be impossible. Is it possible to copy the marketing strategy of Coca-Cola?

Thanks to noomarketing, you can copy Coca-Cola's marketing. Yes, but to do this, you need to read marketing articles written in the language of noomarketing. Noomarketing is the only concept that is built on the fact that everything in the world originates from ideas. Thanks to noomarketing, you can learn to manage ideas the same way Coca-Cola does and get similar results.

Thanks to noomarketing, you can copy Coca-Cola marketing and achieve the same success that this legendary company has achieved. If you have difficulties with its application, you can just resort to consulting and get marketing advice and answers to all your questions. Noomarketing helps you become a market leader and you should definitely use it.