Fundamentals of a successful business from professionals

Can you describe the foundations of a successful business in a few words? Is there an easy way to capture the essence of a successful business quickly and concisely? Does a successful business have any special beginning, the right start of a business? Does a successful business have a foundation? My answer is yes. There is a foundation on which a successful business rests.

In principle, not only business has a foundation, but everything that surrounds us. The building has a foundation. Children have parents. Trees have roots. There is also a foundation for business, because this is how our world works. Knowing this foundation, you can safely start any business. You don't need to know much. Business seems like a difficult task, but it is far from it. 

Many people think that business is a very difficult task and do not dare to do it. However, the business is quite simple. There is one very simple moment that reveals its whole essence. What is this moment? The basic point of business is the needs of people. The needs of people are the foundation of a successful business. Without them, business simply would not be possible.

What increases business success

Any business is based on satisfaction of needs. However, it is important not only to know that people have needs. It is much more important to know how they are formed, because such knowledge will allow them to be created and have a successful business. Why will the business be successful? Because you can create as many needs, and therefore customers, as the business requires.

The foundation of a successful business is meeting the needs of people

The foundation of a successful business is meeting people's needs. Accordingly, one who is ready to accept this idea, the idea that he will have to deal with the needs of other people, can really do business. Not by my own needs, but by the needs of others. Successfully satisfying someone else's needs is money, and therefore marketing profit.

Satisfied someone else's need, you are paid money. Money is paid not for goods or services, but for doing what another does not want or cannot do. Need is just the beginning of the process. After need comes need. Need is a state of uncertainty. In it, a person feels that he needs something, but does not realize what. Familiar situation?

Needs as the basis of a successful business

The situation is familiar to both the buyer and the seller. Everyone was in the role of a buyer and was looking for something, not knowing what. A smart salesperson does not immediately offer the product to the buyer, because a smart salesperson knows that the buyer may not be ready to buy. First, a competent seller finds out the need of the buyer, and does it very carefully. 

… only in a state of need is a person ready to buy

Then he satisfies it by giving the buyer the relevant information and only then offers the product, because only after the need is satisfied, does the need for this product arise. To evoke a state of need through the satisfaction of need is required because only in a state of need is a person ready to buy.

You can understand the algorithm of needs formation only if you understand why marketing is needed and if you realize that the only natural, and therefore normal state in nature is the state of homogeneity. If someone wants to argue with this, throw everything to nature and ask her why she arranged everything this way and why she needs it.

What makes a business efficient

The opposite of this state, which is not natural, and therefore the norm, is the state of heterogeneity. The person wants to get rid of this state. What is homogeneity? For example, a dam is homogeneous if there is air or water on all its sides, if there is air on one side and water on the other, this is already heterogeneity.

Where there is homogeneity, there is no need and no reason for business

It is in the state of homogeneity that initially any person is in relation to everything. In some places there is heterogeneity with respect to something, and it leads to the fact that there is a need. For this reason, it is the state of homogeneity that must be taken as the starting point for the formation of need. Business begins with need, and need itself begins with homogeneity.

Where there is homogeneity, there is no need and no reason for business. The foundations of a successful business exist only where there is heterogeneity, where there are needs and demands. Homogeneity does not happen by itself. It happens in relation to something. Therefore, a logical question arises as to what the consumer can be homogeneous or heterogeneous.

Ideas as the basis of a successful business

The answer to this question is simple – the consumer can be homogeneous or heterogeneous to the market. If the market suddenly has something that the consumer does not have, then it becomes heterogeneous to him and he has a need. But not everything is so simple, because not every market is a consumer. The consumer is only a part of those markets, the ideas of which are introduced into him.

For example, the idea that underlies the iPhone is introduced into the consumer

For example, the idea that underlies the iPhone is embedded in the consumer. Accordingly, when the next new device comes out, the consumer becomes heterogeneous to the market. If the idea that underlies the Samsung Galaxy smartphone is embedded in the consumer, then the release of the new iPhone will not cause him a need, he will not even notice it.

Now, if a new Galaxy from Samsung comes out, then it's another matter, then it will become heterogeneous. Accordingly, the secret of a successful business is to constantly change the idea behind the market through the interaction of marketing and sales. Then, under this modified idea, a product is produced that allows it to be realized.

Noomarketing as the basis of a successful business

A successful business is a business created with your own hands and your own head. A business that is left to chance will never be successful. A successful business is a purposeful process that is carried out using marketing, more precisely, even noomarketing, because marketing does not provide for the creation of needs and requirements.

A successful business is a business created with your own hands and your own head

Marketing provides only work with ready – made needs, which means it is a technology for performers, for assistants to businessmen. In noomarketing, such an opportunity is provided, which means that it is a technology not for performers, but for businessmen. You can even say that noomarketing and its methods are the foundations of a successful business.

Noomarketing helps to create needs, needs, markets and make sure that the consumer is constantly in a state of heterogeneity to the market. Any good businessman owns noomarketing at the level of intuition.