Active marketing to grow your business
Active marketing is attack marketing. However, such marketing is very rare, because today's world is characterized by a lot of passivity and passive marketing. The vast majority of companies live in such a way that they do not have to do something new, everything seems to “go with the flow". Businessmen almost always do not differ from the majority, although they should differ.
Businessmen simply have to be active if they want to remain businessmen, because the active use of marketing requires the market. However, sadly, most businessmen live by the principle – open a business, put it on its feet, and then lie on the couch and "cut the loot." They believe that as soon as the business is open and began to generate income, then life is a success, so you can relax and "cut the loot" on the existing business without straining for the rest of your life.
The nature of business is designed so that it is constantly necessary to apply active marketing.
Thinking like this and applying such a strategy is a big mistake. Some sooner or later realize this mistake, and almost always too late, while others do not realize and instead of businessmen they become "Don Quixotes", who then struggle all their lives with "windmills" including high taxes, aggressive competitors, and other misfortunes. .
Nature is arranged in such a way that it is impossible to relax, especially if you are a businessman. The nature of business is such that active marketing must be constantly applied. A businessman who does not want to be left behind should become a marketer. If you relax, you degrade. Given that everyone is degrading, the degradation may not be noticeable at first. Then she, as it usually happens, will strike like a bolt from the blue, suddenly.
Active marketing for leaders
There is only one way to avoid degradation – by constantly moving forward and only forward, through active marketing, because the market requires the active use of marketing. Of course, you can try to constantly save "acquired by overwork", but this is a very energy-intensive and resource-intensive strategy. The world is arranged in such a way that there should be a constant dynamic. In business, there is only one technology to provide dynamics – marketing.
At the same time, marketing is not simple, but attacking active marketing. Active marketing is a constant readiness to move forward, to master more and more new frontiers, to expand. This is the only way to ensure the future of your business. The attacker is always the initiator of change. Through marketing, you can change markets, consumers, suppliers, the macro environment, the micro environment.
At the same time, the goal of the attack is to create dynamics for your company, and not just dynamics, but one that will create more favorable conditions for it and provide more profits and income. If you look around, everything that has ever been obtained by anyone, almost always, except in cases of inheritance, was received as a result of an attack. Only through attack can new markets, new consumers, better suppliers be obtained.
Attack marketing is active marketing, such marketing that does not expect weather from the sea, but creates the right climate with the right weather. To attack means to be on the crest of a wave. Only the one who attacks can skim the cream and hope for a successful future, while others will be content with "leftovers", if of course there are leftovers. If a passive device can give a short-term result, and at the same time very, very shaky, then as a result of the attack, a situation is provided in which there will be a long-term result, on which hardly anyone decides to encroach.
Get active or lose
You can attack only when there is an attack system. The attack system is a marketing system, and an expansionist marketing system. The main characteristic of the expansionist system is to live not only in the present, but also in the future. Living in the future means seeing yourself in the future, creating plans for the future and ensuring their implementation.
At the same time, one of the main elements of the attack system are specialists involved in creativity, because in order to live in the future, it is necessary to create something that has never happened before. It is necessary to create new products, it is necessary to create new distribution systems, it is necessary to create new ways of advertising, all this is "ammunition" through which the attack is carried out.
Create "ammunition" and apply them through marketing, actively apply, because the active use of marketing requires the market. The more activity on the market, the greater the results. In the modern world, the role of creative specialists and the "ammunition" they create is very large, because in fact the struggle is between creatives, and the rest of the company just "shoots" the "ammunition" created by them .
Attack marketing is not chaotic marketing, but "jewelry marketing"
It turns out that it is possible to attack effectively only if uninterrupted production of ammunition is organized. But for ammunition, raw materials are needed, which in marketing are marketing research, analytics, i.e. all the data on the basis of which creatives create them. Creating a creative out of touch with life is a big mistake.
Not to create creativity means not to attack the markets. Not attacking the markets means not using active marketing. Not using active marketing is a loser, because active marketing is demanded by the market. Attack marketing is not chaotic marketing, but "jewelry marketing". With attack marketing, everything should be clear.
First of all, clear goals should be set and the focus should not be on the process, as is usually the case with us, but on the result. The very concept of an attack presupposes the presence of a target. If there is no goal, then this is no longer an attack, but simply chaotic actions. An attack is a set of active actions to achieve a result. An example of an attack is an advertising company to conquer a certain market.
The fact that military equipment is not used in this case creates the illusion that everything happens naturally, without the use of weapons. In fact, this is an attack and this is a war. To wage such a war, you need to become a marketer not only by diploma, but also by spirit. You need to attack when there is some kind of goal. If you have a goal, it is simply impossible to achieve it in any other way than through an attack.
For example, the goal might be to increase market share, enter a new market, or make big profits. All this can only be obtained through an attack, it will not happen by itself, because any result requires action. Simple actions rarely give a result, because with them there is no main thing – there is no mood to achieve it.
It is the attack that brings the result, because only attacking actions contain a sincere desire to get what you want at any cost. The result is only active marketing – attacking marketing. Moreover, attack marketing is one of the concepts of active marketing.
Active marketing as the future
We can safely predict that the future belongs to attack marketing, the future belongs to active marketing, which also includes noomarketing. In a world where competition is intensifying, only attack marketing, active marketing can give the desired results. At the same time, most likely, all those companies that use non-attacking marketing, passive marketing will eventually be forced to leave the market, because they simply will not have the resources to exist.
Passive marketing does not allow you to compete effectively, because effective competition is possible only through active actions. There will most likely be no other way to get resources other than to carry out an attack in the future. For this reason, it is better to think in advance about switching to attacking marketing, active marketing, otherwise you can already book your place in the “company graveyard” right now.
Don't want to go to the "graveyard of companies"? You need active marketing. There is no way without him now. To master it, you need to urgently read articles on marketing, the more you read, the better for you. They contain very useful information. If there are not enough articles, then there is consulting within which you can get marketing advice and, along with them, answers to many questions.