🎯 Targeted traffic: how to attract buyers to your website 🔍
Marat
It is logical to pay only for that traffic, only for those visitors who, at the moment of the click that will transfer them to your site, are warmed up to buy by more than 50%. Such people can be “warmed up” to 100% and motivated to buy. But if the visitor is more “cold” than hot, if he is warmed up by less than 50%, then with a probability of 99% he will not buy.
A person who visits a site but never buys is wasting your time and money. Of course, statistically a large number of clicks looks very nice. Beautiful numbers inspire hope for big sales and thus relax. Therefore, it is better to have one click who will buy than 100 for statistics. But this will not happen by itself.
Targeted traffic to the site – methods and techniques
There are different ways and methods to get targeted traffic to a website. By methods I mean sources of traffic, channels through which visitors come. When talking about methods, I mean how to make sure that among the website visitors there is the maximum number of targeted ones who actually buy, and do not come and go, wasting time and money.
It is clear that if you place ads where there are no people who may be interested in your products and services, you will not receive targeted traffic. Methods for getting targeted traffic to a site are social networks, blogs, portals, search engines, and so on. In principle, everything is simple here – you need to use those methods that are related to your topic. It is clear that if you place ads where there are no people who may be interested in your products and services, you will not receive targeted traffic.
For example, you sell auto parts. The probability of getting a buyer is higher if he comes from a resource or a group in a social network related to cars. If, for example, you place an advertisement on a resource that is dedicated to children, animals or health, then you can, of course, get traffic, but these will be more likely to be curious than real buyers.
The most common method that allows you to get targeted traffic to a site is, of course, targeting. Many advertising channels can be customized and shown only to those who, in your opinion, have the characteristics that will eventually make them a buyer. In principle, everything is logical, but there are many nuances here, so this is not an absolute method.
For example, let's take the iPhone. Looking at its price, you might think that it is a product for wealthy people. Accordingly, when setting up targeting, it is logical to keep such people in mind. However, in reality, the lion's share of iPhone buyers are students, or workers and employees with low incomes. In turn, many wealthy people buy inexpensive smartphones.
The specified methods and techniques act as filters that allow you to receive targeted traffic to the site and thereby save on advertising. But they do not take into account many things. Therefore, a more powerful filter is needed, and it is only in noo marketing, which is based on the fact that people buy goods and services not for the sake of goods and services, but to implement their ideas.
Real target traffic is clients who want to implement the very idea that your product or service can implement. They can be of any gender, age, profession and income. Yes, there may be more of them among people of a certain gender, age or profession, but there are also many of them among people of a different gender, age or income.
If the client sees that he can implement the idea that interests him, he will go to the site, and if he sees that he cannot, he simply will not go. The main method that gives the maximum targeted traffic to the site is noo marketing. With its help, you can clearly convey to people what idea they can implement with the help of your product or service. If the client sees that he can implement the idea that interests him, he will go to the site, and if he sees that he cannot, he simply will not go.
There is one important nuance, which is that people who really want to buy, somewhere charged with the desire to make a purchase, without it, no one buys anything. Moreover, how this happened and where in 99% of cases is unclear. As a result, it is unclear what idea they are pumped up with, what idea they want to implement, and whether your product or service will fit it.