📈 Marketing technology for stable sales 📊
Marketing is a magic wand that grants omnipotence. By waving it, you get clients, sales, money and profits. You get what you want, what you strive for. Marketing is a high-speed elevator that lifts you from zero to the highest possible heights. There are many known cases when it lifted people to the highest heights and from huge minuses. It can do everything and even more.
Marketing appeared in the late 19th century and for more than 100 years of its existence has earned individuals, companies, organizations, cities, countries and regions that practice it, quadrillions of US dollars. It is safe to say that it is one of the most profitable sciences in the world and the most powerful money-making machine that continuously generates money for everyone who wants it.
If a problem can't be solved with marketing, then it can't be solved in principle. Marketing is multifaceted, universal, has absolute flexibility and efficiency. Its many facets make it effective at any time, in any place, under any conditions, in any country, in any business. It solves most of the problems that businesses have to face. If a problem can't be solved with marketing, then it can't be solved in principle.
Marketing as an idea
Marketing is a science about how to convince a consumer to voluntarily take a product or receive a service and pay money for it. Consumers voluntarily pay money only if they want to satisfy some of their desires. Accordingly, the main idea of marketing is to create such a desire in the consumer, for the satisfaction of which he will be ready to pay his hard-earned money.
A marketer is, first of all, a specialist who is pumped up with marketing ideas from the tips of his fingers to the tips of his hair. Desire is created with the help of a marketing stimulus. However, there is a problem here, and it is that the consumer is constantly evolving, and old stimuli stop working. The consumer develops immunity to marketing stimuli to which he has already responded. Marketers have to work ahead of the curve, to come up with something that the consumer has not yet encountered.
A marketer is, first of all, a specialist who is pumped up with the idea of marketing from the tips of his fingers to the tips of his hair. Pumping up with the idea allows him to understand well both consumers and the essence of his work. Only a marketer pumped up with the idea of marketing can create an effective incentive. In addition to the idea, marketing also has tools or, in other words, a form.
Marketing Basics
The idea of marketing does not change, it is stable, it is its basis. It has remained the same since it appeared more than 100 years ago. The methods of its implementation change – marketing tools, its form. Changes in the form of marketing occur due to changes in the incentives that work. Different incentives worked at different times, so marketing was different externally, although it did not change internally.
Companies that are satisfied with small earnings continue to use marketing tools from past eras. Now the biggest money is made on the creation of consumers and their groups – markets. Therefore, in the modern understanding, marketing is a technology for creating consumers and markets. It is in this capacity that it is used by the most advanced companies that want to earn as much as possible. Modern marketing tools are tools for creating and developing consumers and markets.
Companies that are satisfied with small earnings continue to use marketing tools from past eras. There are still consumers who still respond to marketing stimuli from the past, albeit in small numbers. Therefore, the marketing tools of the past are effective and allow you to make money, small of course, but it is better than nothing.
Types of Marketing
The main marketing tool is the marketing process. It was different at different times. If you delve into the history of marketing, you can identify 3 stages of its development. In order to show the difference between marketing processes and tools, it is customary to divide it into versions or types. At the moment, there are 3 types of marketing: 1.0, 2.0, 3.0.
As you can see, each new type of marketing has deeper and more primary foundations. Marketing process 1.0 is to inform about the availability of a product or the possibility of providing a service. Marketing 2.0 is based on a process aimed at identifying and satisfying needs and requirements. Marketing process 3.0 is aimed at creating a desire in the consumer. As you can see, each new type of marketing has deeper and more primary foundations.
Many also highlight other types of marketing: Internet marketing, content marketing, SMM marketing, digital marketing, viral marketing, and so on. In fact, these are not separate types, but merely tools of one of the types of marketing, because they are effective only within the framework of the marketing process. Their use separately from the marketing process does not produce results.
Which Marketing to Choose
Marketing allows you to get consumers. Everyone wants to get consumers, so everyone uses it, which creates competition. Accordingly, the task is to get to the consumer before competitors. Deeper marketing allows you to get customers before competitors. Therefore, advanced companies try to use as deep marketing as possible.
As you can see, any marketing allows you to get clients, the only question is at what price and in what quantity. Marketing 1.0 allows you to get a client at the very latest stage, when he already has a desire to buy a product or service. With the help of Marketing 2.0, you can intercept a client at the stage of desire formation, making him desire your product or service. In turn, Marketing 3.0 allows you to get a client even before he starts thinking about a product or service.
As you can see, any marketing allows you to get clients, the only question is at what price and in what quantity. Moreover, it is not so important what type is used, but its quality. The highest quality is given by specialists who are better than others pumped up with the idea of marketing. The most effective way to quickly and inexpensively pump up the idea of marketing is the marketing legram.
Noomarketing as perfection
There is another type of marketing, a representative of the 4th generation – noomarketing. This type is the deepest. At the core of its process, it has the foundation of the foundations of the universe – the idea. It is the idea that creates needs and requirements, consumers and markets. Based on the idea, you can get clients earlier than your competitors do. You just need to implement it in people.
Noomarketing allows you to defeat competitors once and for all. An idea, having been introduced into a person, first forms a need in him, and then a requirement, turning him into a consumer. The totality of carriers of this idea is nothing other than a market. Accordingly, the introduction of an idea into people leads to the creation of a market, most importantly – your own personal market, inaccessible to competitors. Noomarketing allows you to defeat competitors once and for all.
Noomarketing creates consumers and markets through the introduction of ideas into people. It is easy to copy a product or service, but impossible to copy consumers and markets, which provides absolute protection from competitors. Noomarketing gives businesses an absolute competitive advantage, so it can be called an absolute type of marketing. Noomarketing is the marketing that has the future.