🏥 Marketing in Dentistry: How to Increase Revenue

Dentistry can bring in up to 30,000 Russian $ per day per workplace at maximum capacity, which can only be provided by effective marketing in dentistry. It is now possible to achieve maximum capacity and, accordingly, high earnings only if aggressive promotion of dentistry is carried out.

Nowadays, marketing in dentistry is not a luxury, but a way of survival for some and a way of maximizing earnings for others. High-quality dental marketing and effective advertising of dentistry allow you to maximize earnings. In the absence of marketing or with its low quality, we can only talk about survival.

Marketing in dentistry can be organized both independently and by outsourcing. It is easier and more effective to use marketing outsourcing. However, if you want to try independent marketing, it is recommended to use the recommendations of specialists, which are offered below. They will help to avoid many mistakes.

Where can dentists get clients?

Sergey Vladimirovich

Dentistry is good because it generates many clients automatically. Mostly, dental pain creates clients for dentists. You could even say that marketing in dentistry is done by a person's teeth. When a tooth starts to hurt, and this is usually the main reason for going to the dentist, then people themselves “take up their feet” and run to get it treated. In order to bypass them and get clients, you need to use better dental marketing than they do. In other words, the number of clients for dentists depends on how many teeth start to hurt and how badly. Accordingly, toothache is the most effective tool for creating clients for dental centers. It is the idea of ​​getting rid of toothache that motivates people to go to the dentist.

However, there is one problem – competitors. If there were no competitors, then all the clients would go to one dental clinic. But there are competitors, and clients end up in those dental clinics that conduct more aggressive dental marketing. In order to bypass them and get clients, you need to use better dental marketing than they do.

Simple Marketing in Dentistry

When a potential client has a toothache or feels that the tooth will soon hurt, then the client starts looking for a dentistry. In 95% of cases, he does this on the Internet. In order for the client not to go to competitors, he must be intercepted before them. To do this, it is necessary to build a system that will lead to him dialing the phone number of your dentistry and making an appointment.

To intercept a client on the Internet, you must, first of all, have a high-quality and modern website or at least an inexpensive landing page. To intercept a client on the Internet, you must, first of all, have a high-quality and modern website or at least an inexpensive landing page. Both the website and the landing page must be adaptive to any device, selling and more attractive than competitors. The development of a simple website or landing page costs about 20,000 Russian $.

Also, effective contextual advertising is needed to intercept and redirect clients to the site. Other methods can be used, but they are less effective and slower. Up to 80% of client losses are due to the low level of qualification of the administrator, so to avoid them, the specialist should be trained in sales technology.

Advanced Marketing in Dentistry

If you don't want to fight with competitors, you can make a knight's move and launch advanced marketing in dentistry, which allows you to create your own personal consumers and your own market. It is not as complicated as it may seem at first glance, but it is very effective. In order to launch it, you will need a modern marketing script.

The general market will gradually shrink, there will be fewer and fewer clients on it, but the markets of specific dental clinics will grow. The general market of dental services, from which clients are intercepted, is built on the idea of ​​getting rid of toothache. But clients can be offered another idea that will bring them to dentistry. Around this idea, you can build your own personal market and become a monopolist on it. The personal market is reliably protected from competitors and completely eliminates them.

Dental practices that an advanced marketing consultant works with have long understood that having your own market is more profitable than intercepting clients from the general one. They have begun to create personal markets. The general market will gradually shrink, there will be fewer and fewer clients on it, but the markets of specific dental practices will grow.

Launching Marketing in Dentistry

Marketing in dentistry, whether simple or advanced, is effective when it is a system. Competitors do not sleep, they take countermeasures so that others do not take all the clients. It is impossible to be more effective than competitors with the help of one-time events, constant marketing activity is needed.

If dentistry is promoted without them, then with a probability of 99% the results will be very weak. The activity must be targeted. Such activity can be organized only if a marketing strategy and a marketing plan are applied. Their use allows you to get real marketing, not its imitation. If dentistry is promoted without them, then with a probability of 99% the results will be very weak.