📊 Marketing: 5 facts that will change your mind 🛠️
The attitude of businessmen, society, and buyers towards marketing is contradictory and this is no secret. Some people value it, respect it and understand why marketing is needed and, most importantly, use it in their activities. However, there are those who do not like marketing and do not value it. Some of these people even believe that marketing is an invention of bad salespeople who use it to shake money out of companies.
There is a widespread opinion among buyers that marketing is a way to deceive gullible consumers. With such an attitude towards it, one can say that it is constantly hanging by a thread. It seems that marketers are about to be beaten simply because they are marketers, and the word marketing itself will be banned. By the way, the ban is not a joke.
I often have to write marketing strategies. So, once, a marketing ban was close in one company, the director of which prohibited the use of the key concept of marketing – market segment – when writing a strategy. Be that as it may, but there are 5 facts that speak in favor of marketing. There are at least 5 facts that explain why you need it.
5 facts about why marketing is needed
Fact #1 is that all people, even those who have a negative attitude towards it, do marketing without even knowing it. All businessmen, all buyers, all states, all cities do marketing. Many businessmen wonder whether their business needs marketing or not, although they themselves do it. Ordinary people do marketing too.
The more marketing in a country, the stronger the economy. For example, when people go to different stores to research prices and assortment, they are engaged in marketing. They are also engaged in marketing when they write a resume to look for a job. The demand to raise wages on the basis that others have higher ones or on the basis that there is not enough of them is also marketing. As for the state, they are also engaged in marketing when they try to attract investors, qualified labor force and in many other cases.
Fact #2 is that marketing actually plays a leading role in the economy of any country. The more marketing in a country, the stronger the economy, the higher the salaries, the happier the people. This can be easily verified by analyzing the level of GDP, the level of wages and marketing costs. The amount of marketing costs is a direct indicator of the volume of marketing in the country's economy.
Why you can't do without marketing
Many statistics show that the higher the marketing costs in a country, the more powerful its economy. This is achieved not least because the main role of marketing in the economy is to promote the development of talent. In countries where it is widely used, talents find it easiest to realize themselves. Talents are the locomotive of any economy. Marketing not only creates conditions in which talents feel comfortable, but also ensures a situation in which almost every person becomes talented.
Fact number 3 is that marketing is one of the business philosophies. All companies from all over the world adhere to this business philosophy, although they do not always know it. Those who know why marketing is needed consciously adhere to this philosophy. Others adhere to it rather unconsciously, but still adhere to it. The only question is how much they adhere to it. Some companies adhere to it minimally, by 1%, while others adhere to it maximally, by 100%. The results of their activities correspond.
Relying on it is the only correct strategy. For example, if you take companies with the most expensive brands and analyze their strategies, it turns out that the higher the company is in the rating, the more it uses marketing in its strategy. Accordingly, it is marketing as a business philosophy that allows you to climb up this rating. Companies that use other philosophies in their strategy to a greater extent than it are not very successful. Relying on it is the only correct strategy.
Fact number 4 is that marketing is involved in all transactions made in all countries of the world. Not a single transaction takes place without marketing. In this regard, why such a bold statement? In this regard, any transaction is sales, and sales are a marketing tool. Some people think that sales are something independent and separate from marketing, but this is not so. In fact, marketing and sales are a link, and the main thing in this link is marketing.
What Marketing Will Give You Personally
You can sell a product without marketing, but you can't, and in general it is believed that the goal of marketing is to make sales efforts unnecessary. Those who adhere to this opinion feel very good about themselves. For example, people line up for new Apple products many days before the start of sales! The role of sellers in such a situation is to take money and give the product. That's all. They do not persuade anyone to buy anything. People themselves come ready to buy. Marketing is what prepares people for buying, it is what does everything to ensure that the sale takes place.
Economy is impossible without it. Fact number 5 is that marketing has actually penetrated all spheres of our lives. But not because it is so cool, but simply because it is the language of economics. Yes, marketing is a common language in which elements of the modern economy communicate with each other. Accordingly, if you are asked why marketing is needed, then the correct answer in this case is that it is needed for communication, because it is the language of economics.
Economy without it is impossible, because economy is, first of all, communication. The better you speak this language, the more you can tell about yourself, about your product to other elements of the economy. The better you speak this language, the better you will be understood. The better you are understood, the more you will be able to sell and, accordingly, the more you will be able to earn.
The one who speaks this language best is the one who applies the right marketing. Perhaps someday the economy will have another language, but now it is marketing. This means that the more people and companies who understand this language perfectly, the stronger the economy. Want to know more about marketing? Then you definitely need to know what marketing is for.