🏢 Classic Marketing: Features and Benefits 💡
Few people are happy with the sales volumes now and there is a reason for that. Do you think that the reason for low sales is the crisis? A good excuse, but no. It is because of the technology used. It may seem that classical marketing is used and the reason is in it, but in reality they use vtuhing, which looks like marketing but is not and creates a market gap.
One could even say that there is a crisis only where vtuhing is used, and the crisis never ends there. Where real classical marketing is used, there is no crisis and cannot be in principle. Vtuhing is often passed off as marketing, but in reality it is not. It is unrealistic to protect marketing from vtuhing, because the word is common, it cannot be registered as a trademark. Many people take advantage of this, offering anything under marketing.
Classical marketing is the identification and satisfaction of consumer needs and requirements. To find and satisfy needs and requirements, you must first study the market. A marketing mix is developed to promote this product. As a result, the product that is created and brought to market with the help of marketing does not need to be “foisted on”, because it sells itself, and without much effort.
Classic marketing is not a scam
Selling is a game on the client's weaknesses. To sell through selling, a person's weak points are sought out and influenced. When selling, the market is not studied, needs are not determined, the marketing mix is not developed, the product is created for reasons that are unclear and almost always no one needs it from the start. As a result, unnecessary goods have to be sold in order to at least recoup the money spent, and at most – to make a good profit.
Mentally, classical marketing and selling are two opposite approaches, the difference between which is felt on the subconscious. Mentally, classical marketing and selling are two opposite approaches, the difference between which is felt on the subconscious. One could say that the consumer feels the difference in technologies “with his skin” and immediately draws the appropriate conclusions. Mentally, marketing is offering the market what it needs, i.e. cooperation with the market. In turn, mental selling is offering the market what you want to get rid of, offering what you don’t even need yourself.
What happens when you offer the market something that you don't need yourself? The market normally doesn't want to buy it. It can only buy it if it has a lot of extra money. When there's nowhere to put the money, “spending” occurs, as a result of which everything that's on the shelves is swept off them, whether it's needed or not. Spending is the other side of selling. Moreover, the more easy money the market has, and therefore extra money, the stronger the spending. When the market doesn't have easy money, then spending stops and a crisis occurs.
Classical marketing is fear of crisis
Classical marketing is an insurance against crisis. This is due to the simple fact that needs cannot just disappear, they remain as they were, only slightly transforming over time. Therefore, companies that used it, one can say, did not suffer from the crisis and could not suffer in principle. In turn, companies that used vtuhing suffered greatly, because the desire to spend 100% depends on the amount of extra money.
Over the last 25-30 years, financiers have been flooding the world economy with money, which has become fertile ground for spending and selling. Over the last 25-30 years, financiers have been flooding the world economy with money, which has become fertile ground for spending and selling. Sometimes, in particular in 2008, they “turned off the tap” for a while, and then the so-called global financial crises occurred would occur, but then the “tap” would turn back on and the crises would end as if they had never happened. Quite recently, the “tap” was shut tight, and with a probability of 99.99%, it was shut off, if not forever, then for a long time.
So, for the last few years we have been living in the conditions of a “closed tap”. The tap is closed, so spending is over, people buy only what they really need. Where there is no spending, there is no selling, but marketing has worked and continues to work. However, the problem is that during the time of “manna from heaven” companies forgot what real marketing is and were unprepared for the new conditions, as a result of which they had a crisis.
Classic Marketing is the Source of Growth
Many, remembering that the tap is turned on and off from time to time, still live in hope that it will be turned on, so for now they do not change anything in their approaches to promoting goods and services. Many businesses have been convinced that vtuhing is marketing, so they do not change anything in their activities. Moreover, vtuhing has seriously damaged the reputation of marketing, so many refuse to use it at all, afraid to acquire vtuhing under the guise of marketing.
How did it happen that vtuhing managed to displace classical marketing? How did it happen that vtuhing managed to displace classical marketing? Why is vtuhing in demand? There are many reasons. The first and most important is money. Classic marketing involves spending money on research, development, testing, promotion, and market creation. For marketing to be of high quality, the volume of investment in it, as a rule, is 5-10% of the business turnover.
For example, if the company's turnover is $1 million, the marketing budget should be about $100,000. Inventorying does not require money. Moreover, the goal of inventorying is to make money. So spending up to 10% of the turnover is simply like death. The main thing in inventorying is saving money, and the more it is, the more earnings. In turn, the goal of marketing is not money, but satisfied consumers and business development.
Noomarketing as a development of classical marketing
Money is not an end in itself for marketing, at least because it creates it. Real marketers do not earn money, but create it. An example of how marketers create money, millions, which is why marketing enjoys well-deserved popularity all over the world. Billions of US dollars have been created with the help of marketing.
However, classical marketing is not eternal, its effectiveness is gradually falling, and it is to blame for this itself. However, classical marketing is not eternal, its effectiveness is gradually falling, and it is to blame for this itself. The point is that almost all needs that could be satisfied have already been satisfied, which means that marketing has practically nowhere to move. That is why many companies are moving to new innovative marketing concepts, the purpose of which is not to satisfy needs and requirements, but to create them.
One of such concepts is noomarketing. As is known, everything develops in a spiral. Noomarketing is a further development of classical marketing, its traditions, but on a higher turn of the “spiral”, which gives it new, previously inaccessible opportunities. This new type of marketing is somewhat similar to Apple marketing, which is known to be highly effective, but unlike it, it is available to everyone.