{"id":335097,"date":"2024-10-15T17:05:00","date_gmt":"2024-10-15T14:05:00","guid":{"rendered":"https:\/\/finance.inform.click\/?p=335097"},"modified":"2026-01-19T15:06:37","modified_gmt":"2026-01-19T12:06:37","slug":"psychological-portrait-of-the-client-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/finance.inform.click\/en\/psychological-portrait-of-the-client-what-you-need-to-know\/","title":{"rendered":"\ud83e\udde0 Psychological portrait of the client: what you need to know"},"content":{"rendered":"

\n What does the buyer think about? How does he make a decision about a purchase? What factors influence the purchase? What product will the buyer buy and what will not? Why does the buyer not buy? Why does the buyer not respond to advertising? Why does the buyer prefer a competitor's product? The answers to these and many other questions are given by the psychological portrait of the client, which is sometimes called the psychological portrait of the consumer, or the psychological portrait of the buyer.\n<\/p>\n

\n From the point of view of noo marketing<\/a>, a psychological portrait of a client is a set of ideas, a map of ideas that are embedded in the client and that he wants to implement. From the map of ideas, from the set of ideas that are embedded in the buyer, depends how, when, where, in what way and what product or service he will buy. If you know what ideas are embedded in the buyer, you know what the buyer wants.\n<\/p>\n

\n A psychological portrait of a client is a very effective sales, marketing<\/a>, advertising and branding<\/a> tool used by companies<\/a> that want to sell a lot. Its effectiveness<\/a> is due to the fact that it plays the role of a target, it allows for targeted and purposeful interaction with clients. If such a tool is not used, then there can be no talk of effective communication with the client.\n<\/p>\n

\n High-quality psychological portrait of the client
\n<\/h2>\n

\n Using a customer portrait is guaranteed to lead to building high-quality and effective communication with the client. Communication<\/a> created using a psychological portrait of the consumer allows you to tell the client exactly what he wants to hear. When the client hears what he wants, he reacts positively and buys, and when he hears something other than what he wants, he reacts negatively.\n<\/p>\n

\n Let's look at the picture below. It is very illustrative and explains a lot. On the package, which is conventionally called “for beavers” we see birch leaves and a ladybug on one of the leaves. This is a package<\/a> from “Beryozka” candies. On the package, which is conventionally called “for people” we see nuts, caramel and a chocolate bar. This is a package from a “SNICKERS” chocolate bar.\n<\/p>\n

\"\ud83e\udde0<\/a><\/p>\n

\n In both cases, packaging is used. At first glance, there seems to be no difference between the packages, but this is only at first glance. When it comes<\/a> to choosing<\/a> what exactly to buy, the communication on the packaging starts working. How does it work? It\u2019s very simple. If I were a beaver, I would choose “Beryozka”. Thanks to the communication on the packaging, everything is clear to me as a beaver.\n<\/p>\n

\n Psychological portrait of the client as a target
\n<\/h2>\n

\"Psychological<\/a><\/p>\n

\n I understand that, most likely, when I unwrap the wrapper, I will see a piece of birch, birch leaves and all this will be seasoned with a ladybug. As a beaver, I will be very happy. But I am a human, so I will choose “SNICKERS”, because thanks to the communication printed on the package, everything is clear to me as a human. I understand that there will be nuts, caramel, chocolate and this is exactly what people like. I must say that I unwrapped both “Birch” and “SNICKERS”.\n<\/p>\n

\n Using a psychological portrait also allows you to achieve higher conversion rates for cold calls. When I unwrapped the “Beryozka”, I saw a chocolate candy and this disappointed me like a beaver, because looking at the wrapper, I expected to see a piece of birch, leaves and a ladybug inside. When I unwrapped the “SNICKERS”, I was happy because I got exactly what was drawn on the package. The example<\/a> considered shows how important it is to use a psychological portrait of a client in order to attract and please, and not upset and scare away the consumer.\n<\/p>\n

\n Using a psychological portrait also allows you to achieve an increase in the conversion of cold calls. The creators of the “SNICKERS” packaging used this marketing<\/a> tool and therefore created exactly what the buyer wants to see. The psychological portrait of the client allowed them to create packaging that attracts attention, arouses interest, creates desire and motivates to buy “SNICKERS”.\n<\/p>\n

\n What does the client want?
\n<\/h2>\n

\"Psychological<\/a><\/p>\n

\n The creators of the “Beryozka” packaging most likely did not use the psychological portrait of the client, but were guided by<\/a> something else and they had every reason for this. It is difficult to say what exactly they were guided by. Perhaps they are beaver lovers and for beavers they made communication based on the psychological portrait of a beaver.\n<\/p>\n

\n It's a pity to waste money because there is no direct connection between sales volume and the use of a psychological portrait. Perhaps they simply don't know about this marketing<\/a> tool and its importance, they don't know that a client's psychological portrait is what sales<\/a> depend on by 99%. Perhaps there are some other reasons why this particular communication strategy<\/a> was chosen, or maybe it's just a clever marketing<\/a> ploy.\n<\/p>\n

\n There are many examples when the psychological portrait of the client is not used, they are all over the place<\/a>. This suggests that there are some reasons that lead to this. I became interested in finding out these reasons. Research was conducted, as a result of which it turned out that about 90% of companies do not use it and the main reason is that there is no money to build it. More precisely, there is money, but it is a pity to waste it. It is a pity to waste money because there is no direct connection between the volume of sales and the use of the psychological portrait.\n<\/p>\n

\n The benefits of a psychological portrait of a buyer
\n<\/h2>\n

\"The<\/a><\/p>\n

\n At the same time, 75% of companies know that such a tool exists, and almost all of them would like to try it because they believe that it could be useful. They can be understood, because indeed, a psychological portrait of a client, compiled using traditional methods, is not the cheapest pleasure, because the process of its creation is quite labor-intensive, and not everyone can create it. Usually, the creation<\/a> of this tool is ordered from specialists.\n<\/p>\n

\n Within the framework of this center, a free method for constructing a psychological portrait of a client was developed on the basis of noomarketing. It turns out to be a vicious circle. On the one hand, it is difficult to increase sales without using a psychological portrait. On the other hand, it is a pity to spend<\/a> money<\/a> on its compilation. On the one hand, a psychological portrait of a client is needed and many are ready to use it. But on the other hand, if you take the scheme money – goods – money, or more precisely the scheme money – psychological portrait – money, then it is not clear how to make money on it.\n<\/p>\n

\n Invested $1,000 or even more in its creation<\/a>, but how can you recoup it later? Many people go around in circles and do not dare to acquire a psychological portrait. The way out of the circle was found by the “Center for Innovative Marketing<\/a>” NOOMARKETING.NET. Within the framework of this center, a free method for constructing a psychological portrait of a client was developed based on noomarketing.\n<\/p>\n

\n Methodology for constructing a psychological portrait
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\"Methodology<\/a><\/p>\n

\n The psychological portrait of the buyer, built using this method, has a high degree of reliability and representativeness and can be used in marketing<\/a>, advertising, branding<\/a> activities and in sales<\/a> to increase their effectiveness. Want an example? Study the portrait of the client of the car service<\/a>, built using this method.\n<\/p>\n

\n A psychological portrait of a client constructed using this method can be used to increase sales volumes and solve the following issues in business<\/a>, marketing<\/a>, advertising, and branding<\/a>:\n<\/p>\n