{"id":334672,"date":"2024-10-19T15:10:00","date_gmt":"2024-10-19T12:10:00","guid":{"rendered":"https:\/\/finance.inform.click\/?p=334672"},"modified":"2026-02-18T19:47:55","modified_gmt":"2026-02-18T16:47:55","slug":"startup-marketing-how-to-achieve-success","status":"publish","type":"post","link":"https:\/\/finance.inform.click\/en\/startup-marketing-how-to-achieve-success\/","title":{"rendered":"\ud83d\ude80 Startup Marketing: How to Achieve Success"},"content":{"rendered":"

\n In the end, not everyone succeeds. Analysis<\/a> of successes<\/a> and failures allowed us to conclude that the key moment on which success<\/a> depends is marketing<\/a> of a startup<\/a>. The approximate<\/a> contribution<\/a> of marketing<\/a> to the success<\/a> of a startup<\/a> is 80-95%. Moreover, marketing<\/a> must be of high quality and there must be an understanding that it differs from marketing<\/a> of goods and services. The fact that it is marketing<\/a> of a startup<\/a> that is the key moment of success<\/a> is difficult to doubt.\n<\/p>\n

\n There are many, many ideas, so in principle little depends on them. The difficulty lies in promoting ideas<\/a>. There are few people who ultimately manage to promote an idea, and promotion<\/a> is marketing<\/a>. The absence of marketing<\/a> or low-quality marketing<\/a> is the main reason why the share of successful startups is small.<\/a> The startup<\/a> marketing<\/a> scheme is shown in the picture below.\n<\/p>\n

\n Startup Marketing Scheme
\n<\/h2>\n

\"startup<\/a><\/p>\n

\n In theory, everything is simple, but in practice, it is difficult to promote an idea because it is abstract. It is not visible, not audible, it cannot be shown in person. It can only be imagined “in the head”. A startupper has no problem with imagining an idea “in the head”. A startupper clearly feels the idea, can easily implement it in his imagination, building a transnational corporation and even a transgalactic corporation, earning billions of US dollars along the way and reaching first place in the Forbes<\/a> list.\n<\/p>\n

\n Another problem is that initially the idea is felt by the startupper only at the subconscious level. The problem is that initially the idea is implanted only in the startupper, and only he can imagine it, only for him it is real. Others cannot do this, so for them it is not real. Another problem is that initially the idea is felt by the startupper only at the subconscious level. Despite this, it seems to him that he understands his idea 100%, which is far from true.\n<\/p>\n

\n Through the subconscious, the level of understanding of an idea does not exceed 1-2%. This is where the main problem arises, because only an idea that is 100% understood can be conveyed to investors and potential<\/a> consumers. If a consumer or investor receives only 1-2% of an idea, he cannot imagine it “in his head” and cannot understand it. He will understand the idea only if he receives it 100%. How to convey 100% of an idea? To convey 100% of an idea, it needs to be pumped up.\n<\/p>\n

\n Quality Startup Marketing
\n<\/h2>\n

\"startup<\/a><\/p>\n

\n Initially, the project initiator should be pumped up with the idea, because he is the core of the project, he is the one who then conveys the idea to investors and consumers. The startupper should immerse himself in his idea like a diver dives into the abyss of the sea or ocean. Pumping up with the idea is one of the most important stages. It is because of the poor quality of implementation of this stage that up to 95% of startups ultimately fail.\n<\/p>\n

\n It should be noted that startup marketing<\/a> is unique because it has one very important feature compared to other types of marketing<\/a>. In order for a startup not to fail, its initiator must necessarily be pumped up with an idea. If we take it by analogy, a startup whose initiator is not pumped up with an idea is like a flat tire on a car. It is difficult for a car to drive on a flat tire, you will not go far on it and eventually you will ruin the tire. Until a startup founder is pumped up with an idea, he will not be able to convey it to anyone in a form in which it will be understood. Both investors and consumers<\/a> will not understand him.\n<\/p>\n

\n It should be noted that startup marketing<\/a> is unique because it has one very important feature compared to other types of marketing<\/a>. This feature must be known and taken into account. If product marketing<\/a> or service marketing<\/a> is the generation and transmission of ideas for which a given product or service is needed, then startup marketing<\/a> is precisely the transmission of the idea of \u200b\u200bthe startup itself, the idea of \u200b\u200bthe product or service that underlies it.\n<\/p>\n

\n The Essence of Startup Marketing
\n<\/h2>\n

\"startup<\/a><\/p>\n

\n In fact, startup marketing<\/a> is explaining to the target audience the essence of the idea that underlies the startup. Conventionally speaking, startup marketing<\/a> is talking about a product, for example, an electric car. Its goal is to create a market<\/a>, to get people who have implemented this idea. In turn, product marketing<\/a> is talking not about an electric car, but about where it can be used, conveying to consumers ideas that will generate demand for it. Its goal is to develop the market<\/a>.\n<\/p>\n

\n Many, having applied startup marketing<\/a>, continue to apply it further. But this is a big mistake, after the startup is launched, it is necessary to apply product marketing<\/a> or service marketing<\/a> and, accordingly, broadcast a different idea. When broadcasting an idea, it is necessary to remember the second essential feature. If product and service marketing<\/a> is work in one direction, then startup marketing<\/a> is work in two directions.\n<\/p>\n

\n The first direction is working with consumers of goods. The second direction is working with investors. To have maximum success, you need to work in 2 directions. When promoting a startup, you need to introduce the idea behind your product to both investors and consumers. If you can introduce the idea behind your startup to an investor, he will want to implement it and will give you money<\/a> for it.\n<\/p>\n

\n Where to Start Marketing a Startup
\n<\/h2>\n

\"startup<\/a><\/p>\n

\n Until he wants to implement it, you will not see money from him. No one ever gives money to implement ideas that are not interesting, because an interesting idea is an idea that is previously clear to the investor. Similarly, the idea must be implemented in future consumers in order to form a market. If you do not have a market, even if you find an investor, your startup will very quickly go bankrupt, because there will be no money coming in. No one will endlessly invest in a project without receiving anything in return.\n<\/p>\n

\n You can only pump up an idea qualitatively, so that you can feel its taste 100%, if you use special tools<\/a>. Is it possible to do without pumping up ideas? No! Pumping up ideas is a mandatory step. You won\u2019t be able to tell well what water<\/a> is until you get wet. You won\u2019t be able to tell well what air is until you stop breathing for a couple of minutes. You won\u2019t be able to tell anything about the taste of strawberries until you try them. You also won\u2019t be able to tell anything about your idea until you taste it.\n<\/p>\n

\n You can taste your idea only if you pump it up. There are no other ways and there can be no other ways. Having tasted your idea, you will get a lot of positive emotions, which you will then share with investors and potential consumers. You can qualitatively pump up an idea to feel its taste 100% only if you use special tools<\/a>.\n<\/p>\n

\n Startup Marketing Tools
\n<\/h2>\n

\"startup<\/a><\/p>\n

\n In noomarketing<\/a>, a legram is used to pump up an idea. When working with a startup legram,<\/a> you will immerse yourself in your startup idea 100% and taste it 100%. As a result, you will gain the ability to broadcast it to investors and consumers 100%. After you have pumped up the startup idea, understood it 100%, you can begin broadcasting it to both investors and consumers.\n<\/p>\n

\n It is important to understand that startup marketing<\/a> is a delicate job. Broadcasting an idea is its transfer to the target audience. There are different ways to transmit an idea: a personal meeting, a website, a social network, a presentation, a catalog, a booklet, a leaflet, an ad on a pole, an inscription on the asphalt. When using one method or another, you need to keep in mind the idea that you are broadcasting, you cannot lose sight of it, otherwise you will not be able to convey it, which means you will not be able to implement it in either the investor or the consumer.\n<\/p>\n

\n If you already have tools for communicating your idea, it is logical to audit them and determine how well they communicate it. It often happens that tools communicate the wrong idea and, as a result, the desired result is not achieved. It is important to understand that startup marketing<\/a> is a delicate job. The result of this work in 95% of cases depends not on the idea underlying the startup, but on how the work with it is going.\n<\/p>\n

\n What will startup marketing give you?
\n<\/h2>\n

\"startup<\/a><\/p>\n

\n The better everything is done, the greater the chances of ultimate success. The chances increase especially strongly if the startup receives marketing<\/a> support. Of course, to look from the outside, it is very important to evaluate the startup<\/a>. It will allow you to understand how to increase the chances of success. As you already understood, the main secret of a startup's success is quality marketing<\/a>. Quality marketing<\/a> of a startup will most likely allow you to implement almost any idea and make money on it. All currently known projects that eventually brought good money to their founders were once startups.\n<\/p>\n

\n All former startuppers and now successful business<\/a> owners have achieved success largely due to being pumped up by the ideas of their projects by 100% and more. They became successful only due to high-quality marketing<\/a>. All former startuppers and now successful business<\/a> owners have achieved success largely due to being pumped up by the ideas of their projects by 100% and more. This allowed them to explain the value of their ideas to both investors and consumers. As a result, investors and consumers had a desire to implement these ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Find out how quality marketing can be the key to startup success and its promotion in the market.<\/p>\n","protected":false},"author":1,"featured_media":323069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[890,860,994,733],"tags":[],"class_list":["post-334672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-marketing-and-business","category-for-beginners","category-idei-zarobitku-3","category-everything-works"],"_links":{"self":[{"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/posts\/334672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/comments?post=334672"}],"version-history":[{"count":15,"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/posts\/334672\/revisions"}],"predecessor-version":[{"id":628408,"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/posts\/334672\/revisions\/628408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/media\/323069"}],"wp:attachment":[{"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/media?parent=334672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/categories?post=334672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finance.inform.click\/en\/wp-json\/wp\/v2\/tags?post=334672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}