Method for generating ideas from professional creatives
A good idea is highly valued, but the problem is that it's hard to get. There is a creative method for generating ideas that allows you to put their generation on stream. With it, you can get high-quality ideas. Good ideas give better results, bad ideas give poor results, and sometimes not at all.
This makes it necessary to approach the generation of ideas very responsibly, because only such an approach will give real results. Such an approach can only be implemented if an effective idea generation method is used. In noomarketing, different methods are used to generate ideas, and one of them is nootechnology, which has the name "ILOGIA". The algorithm of this technology is as follows:
- goal setting
- situational analysis
- generation of ideas
- idea selection
- idea design
An effective method for generating ideas
Ilogia is a very effective method of generating ideas. Efficiency is due to the fact that the generation is divided into stages. The first stage is goal setting. This is a very important step. If done correctly, the job is half done. At this stage, we need to clearly define what idea we want to get, why we need it and what result we want to get as a result of its dissemination.
Collecting information about the environment is a situational analysis
Target outcomes should be specified as precisely as possible. This can be: the number of people involved in the idea, the state in which they will be after being involved in the idea, as well as marketing goals such as sales, revenues and profits. Once the goals have been set, we need to gather as much information as possible about the environment in which the idea is to spread.
Gathering information about the environment is a situational analysis. With its help, it is necessary to find out how many potential consumers it has, what values they have, what needs have already been formed. It is also necessary to collect information about the characteristics of potential consumers. This can be data on age, gender, marital status, social status and other useful information.
How to get a good idea
Ideas compete with each other, so it is important to know which ideas have already been launched into the information space in which we will launch our ideas. This will allow, firstly, to avoid duplication of ideas, because it will not bring results, and secondly, it will allow us to use other ideas to promote ours. Using other people's ideas will allow us to implement our ideas faster and more reliably, as well as save on their implementation.
The most interesting and most exciting stage is the idea generation stage.
The most interesting and most exciting stage is the idea generation stage. At this stage, you can give free rein to your imagination, generate and write down any ideas that come to our mind. At this stage, you need to generate a sufficient number of ideas, and they can be the most ridiculous. Do not be afraid of the absurdity of ideas, because a lot of things once seemed unthinkable.
For example, it was once believed that the Earth was flat and rested on turtles, whales, and so on, but today we know for sure that it is round. Initially, there was only an assumption, the idea that the Earth is round, but then this assumption received scientific confirmation and became the norm. In the same way, any of your ridiculous ideas today can become the norm after a while and make you, if not a billionaire, then a millionaire for sure.
Qualitative idea generation method
The result of generating ideas is their list. The list of ideas can be different, it can contain 5 ideas, it can contain 10 ideas, and it can contain 100 or even 1000 ideas. It all depends on how much strength you have. Be that as it may, it makes no sense to grab onto the implementation of 100 ideas at once, because it is known that when you chase two hares, you will not catch a single one.
This is worth doing because some ideas are easier to promote and others are harder.
It is necessary to make a clear and informed choice of which idea is best to implement at this particular time. This is worth doing because some ideas are easier to promote and others are harder. The information obtained as a result of the first two stages will help us make a choice. They weren't spent in vain, you weren't wasting your time on them.
Based on this information, we will be able to choose an idea that meets our goals and interests, and thanks to the information received in the second stage, we will choose the best idea. The choice of the final idea should be approached very carefully and responsibly, because if something suddenly does not work out, after that the desire to deal with ideas may disappear.
How to get a profitable idea
The idea itself has no attributes that will allow it to influence a person. For this reason, we need to give the idea a form that a person can perceive. At this stage, we need information about the characteristics of potential consumers, collected in the second stage. Thanks to this information, we will know what form it is best to give the idea.
This method of generating ideas shows high efficiency
If our potential customers are used to watching television, then the best thing to do is to give the idea a form that can be shared through television. If they are used to listening to the radio, then it is necessary to create a form that will quickly and efficiently spread through this channel of information transmission. If potential consumers "live" on the Internet, then you need to create a form convenient for distribution over the Internet.