📦 Effective system of selling goods

The system of selling goods is a simple and reliable way to get large sales volumes. An effective sales system must meet certain requirements. The main requirement is compliance with the AIDA formula. The AIDA formula was not proposed out of nowhere. It is a reflection of the process of the client's maturation to purchase the goods.

At the heart of any desire to buy a product, or in other words, at the heart of any need, is an idea. A product is simply a way to implement an idea. If the idea is not implanted in a person, then he will not buy a product that corresponds to it. If the idea is implanted but not active, then the person will not buy the product either. Accordingly, the question arises about activating the necessary idea.

Activation of the idea leads to the gradual formation of the desire to buy the product. The AIDA formula reflects the process of activating the idea implanted in the consumer and is used to ensure the correctness of its flow. If the process is implemented correctly, then the consumer buys the product, if incorrectly, he refuses to buy.

A working system for selling goods

Not everyone can achieve compliance of the product sales system with the AIDA formula, only professionals in their field. Therefore, there are often situations when there seems to be a product sales system, but it is as if lifeless, and therefore does not work and does not sell. The factor that revives the sales system is the pumping of specialists with the product idea.

It allows you to highlight the idea that underlies the product and pump it upOnly specialists who are pumped up with the idea of ​​the product can broadcast it and thereby activate the desire to buy the product. Accordingly, it is not enough to simply build a system, you also need to pump up the specialists with the idea. Pumping up with the idea of ​​the product creates faith in the product. To sell a product, you need to believe that it is really good.

To gain faith, you must first know the idea that underlies the product. One of the tools for this is the product legram. It allows you to identify the idea that underlies the product and pump it up. You can work with it yourself if you have experience. If you don’t, it’s better to turn to specialists who will identify and formulate the idea.

Effective sales increase

In 95% of cases, failures in sales are caused by the fact that the seller does not read articles on sales, does not know the idea, is not pumped up by it, does not believe in it, and therefore cannot convey it and encourage the consumer to buy. As you can see in the picture, the client is initially “cold”, and therefore indifferent to the product. In order for him to make a purchase, he needs to be warmed up.

After the consumer's attention has been attracted, it is necessary to arouse his interest in the product. A quick warm-up can overheat the buyer, so it is necessary to warm up gradually. Accordingly, the first element of the product sales system is the attention-attracting subsystem. Again, we are talking about the fact that there should be a subsystem, not disparate elements. After the consumer's attention has been attracted, it is necessary to arouse his interest in the product.

The second element is the interest retention subsystem. After the client has become interested in the product, it is possible to arouse the desire to buy it. Accordingly, the third element of the system is the subsystem for generating the desire to buy. When there is a desire, all that remains is to encourage the purchase, and for this, a “subsystem for encouraging the client to buy” is needed.

Building a sales system

So, there is a model of the sales system, it remains only to organize the construction of the sales system practically taking into account the most modern tools. It was precisely in order to end up with a modern and working system that a model was proposed, and not a ready-made version. Time goes by, new tools come to replace old ones, which are losing their effectiveness.

A system built on old tools will eventually stop workingA system built on old tools will eventually stop working. Therefore, laying down some specific tools as a basis means dooming a business to guaranteed bankruptcy within 10-20 years. For example, just 20 years ago, search engines did not exist at all. Instead, paper catalogs of sites were used.

These catalogues are now pointless, moreover, they are more harmful than useful. A system of selling goods that has a subsystem of attracting attention using paper catalogues is a guaranteed bankruptcy. As you can see, each of the stages of the AIDA formula can be implemented in different ways. The picture lists only the basic ones.

Example of a product sales system

Varying the methods allows you to build a quality system and get the desired result. How exactly to vary can be seen in the example of the car sales system. Many do not pay much attention to the correspondence of the tool to the stage. For example, they use only sellers who implement the entire formula without third-party tools.

A business built on chance will never be effective and profitable. It works, but it works poorly, inefficiently, suboptimally, and most likely, by chance rather than naturally. A business built on chance will never be effective and profitable. It is optimal when each stage is implemented with the most appropriate tool for this, and the seller finally “presses the client” by implementing the last stage.

The final configuration depends on the specifics of the product, the company's capabilities, its goals and many other factors. To determine the optimal system configuration, it is advisable to conduct a business audit and make some calculations. Whatever the final configuration, it is very important that the entire system conveys the same idea.

Quality sales system

If an inexpensive landing page is used, it should be a continuation of contextual advertising, and it itself should be its beginning. The landing page, in turn, should transition to a video clip, motivating it to watch. The video should lead the buyer to the sales department, motivating him to dial the phone number and call to order the product.

The given example of a product sales system is one of the possible options. The given example of a product sales system is one of the possible options. All you have to do is implement it yourself or choose a more suitable configuration. It is important to remember that the most important element of the system is the idea. Depending on the strategy, this may be the idea that underlies the market, or the idea that underlies the product.