🏢 Corporate identity: the secret of business success 🎨
A company ‘s corporate identity, if developed correctly, is like the smell of delicious food – it arouses appetite. It makes customers' mouths water. Entering the office, production facility or website of a company with a quality corporate identity, the client is imbued with its idea. Imbued with the idea, he wants to implement it and thus he has a desire to work with the company.
A quality corporate identity can earn a company money. But in 95% of cases, this does not happen, which means that 95% of companies lose a lot of money. This can be easily verified by walking through offices, websites, production facilities. The first thing that catches the eye when you visit them is the lack of an idea, but as we know, it is the idea that influences clients.
The corporate style of a company is a way to convey to the client the idea that underlies the business. The client, in whom the idea has been implanted, wants to implement it and for this he needs this company. When there is no idea, when it is not conveyed, then there are no reasons to cooperate with you, because you cannot implement the client's ideas and thus do not represent value for him.
The Secret to Creating a Corporate Identity for Your Company
Broadcasting a business idea with the help of a corporate style creates clients. If there is no broadcasting, then clients are not created. The reason for this situation is usually that there is no understanding of what a corporate style is, there is no awareness of the fact that it can be viewed both from the inside and from the outside. Usually only its external side is considered and this creates problems.
The external side of the corporate identity: trademark, logo, corporate font, corporate colors, corporate identity. The external side of the corporate identity: trademark, logo, corporate font, corporate colors, corporate identity. It is with their help that the business idea is transmitted to clients. All these tools are channels for transmitting the idea. The specified tools are not a corporate identity, but are simply used to convey the idea. The basis of the corporate identity is the business idea.
The external side of the corporate identity does not affect clients, it simply transmits a signal. There is no point in signal transmitters if there is no signal itself, and it is nothing more than a business idea, which is the primary basis of the corporate identity. For it to appear and start creating clients, a business idea must first appear.
How to create a corporate identity for your company
Obviously, the first thing you need to do to create a real, working corporate style is to define the business idea and formulate it. Then it is necessary to pump up the company's employees. Firstly, they should become the core of the business idea. Secondly, the employees should understand it well and be able to implement it. If this does not happen, they will not be able to implement it.
Implementation of corporate style is, first of all, implementation of the idea of business in the minds of employees. Implementation of corporate style is, first of all, implementation of the idea of business in the minds of employees. Until they are pumped up by its idea, they will broadcast and implement any other idea, but not business. They will broadcast their inner world, themselves, but not business. They will promote themselves, and not business, they will assert themselves at the expense of the company, at the expense of its resources.
The corporate style of the company must be of high quality, which means that the business idea must also be of high quality. It is impossible to get such an idea without using the appropriate tools. One of the best tools for getting a high-quality business idea is a business leggram. It is a simple, accessible, understandable and very effective tool.
Embodiment of corporate identity
After the business idea has been identified and formulated, after the company's specialists have been pumped up with it, you can begin to implement it, or in other words, implement the corporate style. The business idea needs to be implemented wherever possible. It should be broadcast from all sides, which will ultimately allow you to get the maximum number of clients.
Corporate culture and rules, dress code, business processes – all this is also developed taking into account the business idea. First of all, it is embodied in the logo. Normally, an effective logo is a reflection of the business idea. Many develop it without connection with the business idea, and in the end they get not a logo, but just a picture that does not affect customers in any way. Also, corporate fonts and corporate colors are selected or even developed from scratch for the idea.
Corporate culture and rules, dress code, business processes – all of this is also developed taking into account the business idea. Also, taking into account the business idea, the design of offices, production facilities, signs, the website and other objects is carried out. As a result, it is powerfully transmitted, which ultimately leads to the fact that it is introduced to the maximum number of people and turns them into clients.
Development of corporate identity
The more clients a business idea is introduced to, the higher the demand for the corresponding business as a way to implement this idea. Corporate identity is not a luxury, but the cheapest way to maximally disseminate a business idea and get many clients. All leading companies have it and not only have it, but also constantly develop and improve it.
It is necessary to develop and improve the corporate style of the company because everything around is changing. It is necessary to develop and improve the corporate style of the company because everything around is changing. Sooner or later, the idea that underlies the business becomes irrelevant and therefore uninteresting to customers. If there is an unjustified decline in business, then it is highly likely that the reason for this is that the idea of your business has lost its relevance.